Re Rebr branding ng CP CPhA What i at is a a logo? Logo go: - PowerPoint PPT Presentation

Re Rebr branding ng CP CPhA

What i at is a a logo? • Logo go: a symbo mbol, l, g graph phic ma mark, emb mblem, or other design used by an o n organiz izatio ion to to identif ify its tself. • Most t importa tant nt facto tors of a logo: - readabil ilit ity - uniqueness ( ss (me memo morable ble) - longe gevity (time meless) ss) - si simplicity (versa satile) - sc scalability

CPhA PhA Log ogo N o Now ow

Logo 1 Logo 2

Feedb dback ack • Ove verall col color s sch cheme was l like ked (warm ton ones for or the state te of Ca Californi nia to represent nt the golden n state te) • Messag age of California and Phar armacy y is clear ar from jus ust seei eeing t the i e icon • Even n split it b betw tween the the tw two logo optio ions: : • Some e pref efer erred ed the e balance e of the e two el elem emen ents in the 1 st logo, even the n ratio ios. . • Some e pref efer erred ed the e interaction of the e el elem ements i in nd logo. the the 2 nd o.

Logo 1

Logo 2

We e nee eed your v your vot ote! Look ook ov over er t the e two o log ogo op o option ons p s prov ovided and p plea ease l se let et us us know ow which of of the e two o you p ou prefer. Vot oting w will c close A ose Aug ugust st 3 31 st st , , Friday, a , at no noon. n. Email Ka Katie w e with you our v vot ote/f e/feedback kdahl@cph cpha.co com