Re Rebr branding ng CP CPhA What i at is a a logo? Logo go: - - PowerPoint PPT Presentation
Re Rebr branding ng CP CPhA What i at is a a logo? Logo go: a symbo mbol, l, g graph phic ma mark, emb mblem, or other design used by an o n organiz izatio ion to to identif ify its tself. Most t importa tant nt
go: a symbo mbol, l, g graph phic ma mark, emb mblem, or other design used by an o n organiz izatio ion to to identif ify its tself.
t importa tant nt facto tors of a logo:
ilit ity
ss (me memo morable ble)
gevity (time meless) ss)
simplicity (versa satile)
scalability
Logo 1 Logo 2
verall col color s sch cheme was l like ked (warm ton
state te of Ca Californi nia to represent nt the golden n state te)
age of California and Phar armacy y is clear ar from jus ust seei eeing t the i e icon
n split it b betw tween the the tw two logo optio ions: :
e pref efer erred ed the e balance e of the e two el elem emen ents in the the 1st logo, even n ratio ios. .
e pref efer erred ed the e interaction of the e el elem ements i in the the 2nd
nd logo.
Logo 1
Logo 2
Look
er t the e two
s prov
and p plea ease l se let et us us know
which of
e two
Vot
will c close A
ugust st 3 31st
st,
, Friday, a , at no noon. n. Email Ka Katie w e with you
vot
e/feedback kdahl@cph cpha.co com