RBFF Update SFBPC Meeting April 4, 2018 RBFF Mission To implement - - PowerPoint PPT Presentation

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RBFF Update SFBPC Meeting April 4, 2018 RBFF Mission To implement - - PowerPoint PPT Presentation

RBFF Update SFBPC Meeting April 4, 2018 RBFF Mission To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and


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RBFF Update

SFBPC Meeting April 4, 2018

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RBFF Mission

To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need to protect, conserve and restore this nation’s aquatic natural resources.

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Boating Fishing Conservation

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RBFF Vision

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RBFF is committed to spreading the joy of fishing and boating to all ages, genders and cultures; we envision one nation united in our passion for fishing and boating. A nation committed to the pursuit of leisure activity

  • n the water. A nation that embraces our fishing and boating heritage, and

conserves, restores and protects the resources that sustain it.

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Sport Fish Restoration and Boating Trust Fund

Excise Taxes: Fishing Equip. & Trolling Motors Import Duties: Pleasure Boats & Yachts Fuels Tax: Highway Trust Fund motor boat & small engine fuels Interest from the Trust Fund Multistate Conservation: Fixed $3 Million Boating Infrastructure Grants 2% Clean Vessel Act 2% Coastal Wetlands Act 18.5% National Outreach & Communication 2% Recreational Boating Safety 18.5% SFR Grant Admin: Fixed w/ CPI adj (in 2010 @1.3%) States: Sport Fish Restoration & Boating Access (57%)

RBFF Funding

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BUSINESS GOALS & OBJECTIVES

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Business Goals

  • Increase participation in recreational boating and fishing to achieve 60

million fishing participants by December 2021 (60 in 60).

  • Increase public awareness of fishing, boating and conservation

practices.

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R3: The Road to 60 in 60

The main focus for Take Me Fishing is on Recruitment, while also working with state, industry and federal partners

  • n Retention and Reactivation activities.

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Recruitment Retention Reactivation

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‘60 in 60’ MOU

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Business Objectives

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Consumer Engagement State Engagement Industry Engagement

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METRICS

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Fishing Participation Up!

Participation up 8.2% in the last 5 years Participation up nearly 20% in last 10 years Highest participation # since 1991

USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation

Americans age 16+

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12 43000000 44000000 45000000 46000000 47000000 48000000 49000000 50000000

49.1M

Source: RBFF & The Outdoor Foundation

Overall Participation Trending Upwards

Americans age 6+

2015 2017

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Key Target Audiences Showing Gains

3 Million

First-Time Anglers

11.6 Million

Youth Anglers (6-17)

4.2 Million

Hispanic Anglers

Source: RBFF & The Outdoor Foundation, 2015-2017

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FY19 PLANS

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CONSUMER ENGAGEMENT

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Recruiting New Participants

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Multicultural Family Outdoors

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Hispanics Women

Target Audience

GfK MRI 2016.

Grandparents Total audience is over 60 million

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Public Relations & Social Media

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PARTNERSHIPS & ALLIANCES

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Disney Strategic Alliance

  • Media partnership

– Advertising – Content creation

  • In-park branding

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Partnerships

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First Catch Centers

Fishing’s Future:

  • 3 Chapters Houston
  • 3 Chapters Dallas
  • 1 Chapter New Jersey

Pennsylvania Fish & Boat Commission:

  • Greater Philly Area
  • Future expansion to rest of state

Sponsors:

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STATE ENGAGEMENT

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AFWA Task Force Recommendations

1. Develop an Angler R3 Plan 2. Reallocate agency resources to ensure R3 success 3. Establish a full-time Angler R3 Manager 4. Develop CRM system 5. Establish a repository for state agencies to share R3 program learnings

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STATES COMMIT TO:

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  • Partnered with

NCTC/USFWS, MAT/AFWA, CAHSS and WMI to develop and offer R3 training

  • Budgeted to support

travel for state R3 coordinators to attend

  • Scheduled for June

R3

Training

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  • Boat Registration Marketing Program
  • Retention & Reactivation Toolkits
  • George H.W. Bush Vamos A Pescar™

Education Fund Grants

  • State R3 Program Grants
  • Fishing License & Boat Registration Referrals
  • State Marketing Workshop
  • State Webinar Series
  • Research

Additional State Programs

Available to ALL States

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INDUSTRY ENGAGEMENT

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Partnerships Events Research & Insights

  • American Boating

Congress

  • ICAST
  • IBEX
  • ASA Summit
  • SOBA
  • MDCE
  • IMBC
  • Miami Boat Show
  • Bassmaster Classic
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SUPPORTING 60 IN 60

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Advise the Secretary to Support R3

  • 1. Support additional funding for RBFF
  • 2. Support the expansion of R3 practitioner training
  • 3. Support the development of a Federal R3 plan
  • 4. Support the development of simplified regulations

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Questions?