SLIDE 1
Rapid product design in the wild Michele Ide-Smith @micheleidesmith - - PowerPoint PPT Presentation
Rapid product design in the wild Michele Ide-Smith @micheleidesmith - - PowerPoint PPT Presentation
Rapid product design in the wild Michele Ide-Smith @micheleidesmith How do people use your application? Who are they with? To make excellent products that truly understand our users contexts, we must look further, and investigate context
SLIDE 2
SLIDE 3
Who are they with?
SLIDE 4
“To make excellent products that truly understand our users’ contexts, we must look further, and investigate context first-hand” Cennydd Bowles
SLIDE 5
Red Gate makes database and .NET tooling
SLIDE 6
agilemanifesto.org
SLIDE 7
What makes you visit an exhibition stand at a conference?
SLIDE 8
agilemanifesto.org
SLIDE 9
“By the time the product is “Marketing that itself ready, it will already have improves peoples lives.” established customers.” Bob Gilbreath Eric Ries
SLIDE 10
“We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.” Nordstrom Innovation Lab: Sunglasses iPad App
SLIDE 11
“if you’ve struggled to figure out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX Some principles:
- Continuous discovery
- Shared understanding
- GOOB (Get Out Of the Building)
- Externalising your work
SLIDE 12
Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas >70% interest – develop a tool a.s.a.p.
SLIDE 13
Let’s watch a short video about the case study
SLIDE 14
9 (mini) sprints, 3 days, 1 prototype
SLIDE 15
Making our processes transparent
SLIDE 16
25 feedback sessions with users
SLIDE 17
Easy to get feedback and quick to change
Paper prototyping
Lo-fi prototypes are quick and easy to change before you commit to code
SLIDE 18
Helped build personas and a talking point!
People returned to see the feedback we had gathered throughout the conference
SLIDE 19
The Empathy Map helped us understand customer needs
SLIDE 20
Creating an ‘affinity map’ helped to quickly analyse feedback about features
SLIDE 21
Sketching out processes and environments identified real-world scenarios and pain points
SLIDE 22
It’s all about communication…
SLIDE 23
…and collaboration
SLIDE 24
Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap
SLIDE 25
Keep the conversation going
SLIDE 26
Surveys to test hypotheses
SLIDE 27
Interviews and remote usability testing on prototype
SLIDE 28
Releasing functionality early and getting feedback
SLIDE 29
SLIDE 30
Testing the prototype
“The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.” Christoph Ruepprich, Oracle Developer
SLIDE 31
Questions?
Michele Ide-Smith User Experience Specialist Red Gate Software e: michele.ide-smith@red-gate.com @micheleidesmith b: ux.red-gate.com www.ide-smith.co.uk
SLIDE 32
Thank you for listening
More information:
red-gate.com/source-control-for-oracle ux.red-gate.com/blog
References:
Designing With Context: http://www.cennydd.co.uk/2013/designing-with-context Lean Startup: http://theleanstartup.com Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book Lean UX Book: http://www.leanuxbook.com Affinity Map: http://www.gogamestorm.com/?p=337 Empathy Map: http://www.gogamestorm.com/?p=42
SLIDE 33
Image Credits
Desert: Kevin.Cochran http://www.flickr.com/photos/kevincochran/4276052636 Cycle texting: Oso http://www.flickr.com/photos/oso/3709202925 Playing with Grandpa’s iPad: Jo Shlabotnik http://www.flickr.com/photos/joeshlabotnik/7364192792 Software Developers working at Magenic in San Francisco: Wonderlane http://www.flickr.com/photos/wonderlane/2907868429
SLIDE 34