Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - - PowerPoint PPT Presentation

▶
quarterly utility webinar
SMART_READER_LITE
LIVE PREVIEW

Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - - PowerPoint PPT Presentation

Dec 20, 2023 433 likes •770 views

Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart Water Heat Suzi Asmus (DHP) & Jill Reynolds (HPWH) Initiative Managers May 27, 2015 1 NORTHWEST ENERGY EFFICIENCY ALLIANCE Quarterly Utility Webinar MAY 27, 2015 Agenda

slide-1
SLIDE 1

1 NORTHWEST ENERGY EFFICIENCY ALLIANCE

Quarterly Utility Webinar

NW Ductless Heat Pump Project & Smart Water Heat

Suzi Asmus (DHP) & Jill Reynolds (HPWH) Initiative Managers May 27, 2015

slide-2
SLIDE 2

MAY 27, 2015

Quarterly Utility Webinar

slide-3
SLIDE 3

Agenda

  • Q1 2015 PROJECT SUCCESSES AND HIGHLIGHTS
  • PROMOTIONS
  • MAINTENANCE
  • Q & A
slide-4
SLIDE 4

2015 Project Successes & Highlights

REGIONAL SALES & INSTALLS

  • 4,852* regional sales in Q1
  • 101,158* total regional

sales since 2007 (includes non-incented and incented)

  • 1,600* total incented sales in

2015 (through Q1)

  • 37,770* total incented

ductless installations since 2008

QUALITY ASSURANCE PASS RATE

  • 84% initiative to date
  • 2 inspections in 2015

MANUFACTURED HOMES

  • 30* installs in Q1 2015

MARKETING

  • Phased out cooperative marketing

program and Facebook page

  • Provided Mitsubishi-Gensco

promotion packet to market

  • Rebranded resources available

this summer

OUTREACH

  • Presented at 6 supply chain

events, supporting over 400 attendees

*Estimated totals as of June 4, 2015

slide-5
SLIDE 5

Promotions

slide-6
SLIDE 6

Promotions

MITSUBISHI - GENSCO

  • 0% interest financing for up to 25 months on all electric heating

and cooling products OR

  • Up to $400 in instant savings on select ductless systems
  • To qualify for either offer, a Mitsubishi Diamond Contractor must

install the system

  • Double and Triple Diamond* Contractors offering reduced

pricing: March 26 to June 25, 2015

  • All Diamond Contractors offering 0% financing: March 26 to June

15, 2015

  • Access the digital promotion packet here for resources to

communicate this opportunity to your customers *Note: The Double and Triple Diamond designations are not consumer facing

slide-7
SLIDE 7

Maintenance

slide-8
SLIDE 8

Maintenance

QUALITY INSTALLATIONS AND CONSUMER EDUCATION

  • 84% pass rate initiative to date
  • 87% ‘satisfied’ with required maintenance
  • 59 utilities currently performing QAs

RESOURCES

  • Homeowner’s Guide
  • Best Practices Installation guide
  • Best Practices Webinars
  • Manufacturer’s operation manual
  • New ‘smart’ units

MAINTENANCE

  • Rebranded resources strengthens maintenance language
  • QA Inspections are a great opportunity for improved maintenance

`

slide-9
SLIDE 9

Visit GoingDuctless.com for more information

Thank You

Suzi Asmus Initiative Manager sasmus@neea.org Direct: 503.688.5407

slide-10
SLIDE 10

10 NORTHWEST ENERGY EFFICIENCY ALLIANCE

NW Ductless Heat Pump Project & Smart Water Heat Marketing Updates

New messaging, templates and websites May 27, 2015

slide-11
SLIDE 11

11

Research and Messaging

  • Ductless Heat Pumps
  • Saving money and energy
  • Increased comfort and control
  • Reliability and good investment
  • Heat Pump Water Heaters
  • Saving money and energy
  • Reliability and durability
  • Control
slide-12
SLIDE 12

12

New Initiative Name

No more Smart Water Heat…

Hot Water Solutions

  • …is coming soon!
slide-13
SLIDE 13

13

Creative Concept Testing: DHP

slide-14
SLIDE 14

14

Creative Concept Testing: HPWH

slide-15
SLIDE 15

15

Utility Resources: DHP and HPWH

  • Messaging matrix
  • Advertising
  • Online banner ads
  • B&W and color print ads
  • Radio spot
  • Direct mail postcard
  • Collateral
  • Sales sheets, homeowners guides
  • Installation best practices guides
  • …and more
slide-16
SLIDE 16

16

Website

slide-17
SLIDE 17

17

Website: Utility Integration

slide-18
SLIDE 18

18

Website: Utility Integration

slide-19
SLIDE 19

19

Website: Utility Redirection

slide-20
SLIDE 20

20

Next steps

  • Outreach (June)
  • Website customization training (July)
  • Website launch/assets available (July)

Questions?

slide-21
SLIDE 21

21

Thank you

  • Jill Reynolds
  • Initiative Manager
  • jreynolds@neea.org
  • 503.688.5460
  • Becca Yates
  • Sr. Marketing Manager
  • byates@neea.org
  • 503.688.5450
  • Suzi Asmus
  • Initiative Manager
  • sasmus@neea.org
  • 503.688.5407
slide-22
SLIDE 22

Presented by Smart Water Heat

Quarterly Utility Webinar

slide-23
SLIDE 23
  • Q1 2015 SUCCESSES & HIGHLIGHTS
  • PROMOTIONS
  • FEDERAL WATER HEATING STANDARDS
  • AIRGENERATE MARKET SUPPORT
  • Q&A

May 27, 2015 23 Presented by Smart Water Heat

Agenda

slide-24
SLIDE 24

May 27, 2015 24 Presented by Smart Water Heat

2015 Program Successes and Highlights

REGIONAL SALES & INSTALLS

  • 6,632 initiative to date
  • 5,730 Tier 1
  • 902 Tier 2
  • 3,481 in 2014
  • 3,197 Tier 1
  • 284 Tier 2

QA INSPECTION PASS RATE

  • 83% initiative to date

REGIONAL PROGRAMS

  • 43 utilities offering

programs

MARKETING

  • Collaborated with GE on

Spring 2015 campaign

  • Created and delivered

Federal Standards Update webinar and informational flyer

slide-25
SLIDE 25

NEW BRADFORD WHITE TIER 2/3 HEAT PUMP WATER HEATER

  • Available in 50- (RE2H50R10B) and 80-gallon (RE2H80R10B) sizes
  • Both models are listed both as Tier 2 and Tier 3 qualifying units
  • To achieve Tier 3 efficiency, the units must be manually placed in

“Cold Climate Efficiency” mode

  • The Aerotherm is available exclusively in the wholesale channel
  • Visit Bradford White’s website for product details

May 27, 2015 25 Presented by Smart Water Heat

2015 Program Successes and Highlights

slide-26
SLIDE 26

Presented by Smart Water Heat

Promotions

slide-27
SLIDE 27

GE GEOSPRING PROMOTION

  • Applicable to Tier 2/3 GeoSpring 50- and 80-gallon models
  • $300 manufacturer markdown through December 31, 2015
  • GE retailers and wholesalers determine pricing individually
  • Some retailers offer additional markdowns, contact your local

GeoSpring retailer

  • GE and Smart Water Heat marketing campaign will peak in mid-June
  • Digital promotion packet available here

May 27, 2015 27 Presented by Smart Water Heat

Promotions

slide-28
SLIDE 28

Presented by Smart Water Heat

Federal Standards

slide-29
SLIDE 29
  • Took effect April 16, 2015
  • Electric water heaters larger than 55-gallons must be HPWHs to

meet the new standard

  • Resources to support utility communications with contractors

and customers available here

May 27, 2015 29 Presented by Smart Water Heat

Federal Water Heating Standards

slide-30
SLIDE 30

Presented by Smart Water Heat

AirGenerate Market Support

slide-31
SLIDE 31
  • AirGenerate has ceased operations
  • De-listing and Remediation FAQs available here
  • AirGenerate Remediation Strategy
  • Smart Water Heat collaborating with the HPWH Work Group

to develop regional market support strategy

  • Strategy development is nearing completion

May 27, 2015 31 Presented by Smart Water Heat

AirGenerate Market Support Strategy

slide-32
SLIDE 32

AIRGENERATION REMEDIATION PLAN DETAILS

  • Discussion of tentative details
  • Final details to be released via bulletin

May 27, 2015 32 Presented by Smart Water Heat

AirGenerate Market Support Strategy

slide-33
SLIDE 33

May 27, 2015 33 Presented by Smart Water Heat

Thank You

Jill Reynolds Initiative Manager jreynolds@neea.org 503.688.5460