by Kellum Gleeson Most Likely Fake Media Illusions Did you know - - PDF document

by Kellum Gleeson

Did you know that the average senior citizen has seen an estimate of about two million TV commercials? Deconstructing an ad is a very important skill to have. When deconstructing an ad, you have to break it down and see who they are

• targeting. There are many difgerent

types of media including newspapers, YouTube, TVs, radio stations, movies, and games. There is also something called ‘media illusions.’ This could be either CGI, photoshop, or glue instead of milk to make it look

• whiter. Social media can also be a

form of advertising. Social media can have a positive or negative

• impact. This includes YouTube,

Facebook, Instagram, and many

• more. When you are looking for

information, there are credible and questionable sources. Some information you can trust is from a newspaper, news on TV, e.c.t. Some questionable sources can be blogs, YouTube videos, etc.

Media Illusions

Most Likely Fake

Some media you can try to avoid consists

• f false news or information influencing

bad things. Desensitization is when you see something so many times that you don't even pay attention to it. Usually, this is what happens to ads that are everywhere. As expressed, you can not trust everything you see on an ad or the internet. You should always make sure you are getting information from the right place.

Media Illusions

T h e R i g h t I n F

Did you know that over $500 billion are annually spent on advertising globally? Advertising is when a company encourages someone to buy their product. Anything that draws people's attention is a good ad. Tiey want you to buy their product, but they have to be able to make people interested in it at first sight. It has to pop, be colorful, and seem happy.

Advertising Facts

Advertising has been around since 4000 B.C. Tiey found ruins of advertising in Ancient Greece and Rome. Londoner Tiomas J. Bratt was called “Tie Father of Modern Advertising.” He worked for Pears’ soap company. He eventually became its chairman and created an ad campaign for Pears’ soap.

Advertising can be on TV’s, radio stations, and many other mediums. Advertising for movies include their featured trailers. These have little parts of the movie and the date it will be released into theaters on

• them. Advertising on websites can be considered pop-up or banner ads.

These are usually still images or flash animations.

Advertising Facts

Billboards by the highway are also a form of advertising. Advertisers use many different techniques to get people to notice their ads. Some of these techniques consist of deliberately shocking people by using provocative images. Indeed, advertising has been around so long that there are a multitude of different types of media around.

Successful vs. Failed Ads

Successful versus failed ads are important concepts within the broad study of media and advertising. Some ads failed because they didn’t have the same color scheme or they just didn’t even make sense. Yet some ads also failed in especially awkward ways. Some ofgended viewers or were too

• confident. One of these failed ads was called LifeLock. In

their commercial it featured the owners social security number in the back. Some thieves even used this number. Some ads that failed were too competitive. Successful Ads: __________________________________________________________________ __________________________________________________________________