Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - PowerPoint PPT Presentation

Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart Water Heat Jill Reynolds Initiative Manager February 26, 2015 1 NORTHWEST ENERGY EFFICIENCY ALLIANCE

Quarterly Utility Webinar FEBRUARY 26, 2015

Agenda 2014 PROJECT SUCCESSES AND HIGHLIGHTS • 2015 AREAS OF FOCUS • UPCOMING ACTIVITIES • Q & A •

2014 Project Successes & Highlights REGIONAL SALES & INSTALLS QUALITY ASSURANCE PASS RATE 23,605* total regional sales in 87% in 2014 • • 2014 (through Q4) 84% initiative to date • 95,864* total regional sales o since 2007 (includes non- incented and incented) MANUFACTURED HOMES 8,780* total incented sales in • 134 installs in 2014 • 2014 (through Q4) 219 installs total • 36,237* total incented o ductless installations since MARKETING 2008 Nearly $290,000 in leveraged • market funds * Estimated totals through Q4 2014 $410,037 estimated value of • television and radio public service announcements Launched new online image library • Introduced customizable • infographic

2015 Areas of Focus

2015 Areas of Focus PROGRAM Accelerate sales and installations • Influence regional market promotions • Increase ductless system retail presence • Expand strategic partnerships • Bolster supply chain trainings • Influence product developments and expand applications • Explore Contractor Assisted Installation opportunities • Continue to transition successful activities to stakeholders and • supply chain

2015 Areas of Focus MARKETING Enhance existing website and marketing tools • Utility and market support (templates, tools and educational • resources) Facilitate and amplify market-led reduced-pricing promotions • Support retail product presence • Focus on consumers lower in the purchase funnel • Continue to transition successful activities to stakeholders and • supply chain

2015 Areas of Focus UTILITY SUPPORT & COMMUNICATION Engage stakeholders to facilitate market opportunities • Increase installer alignment • Continue communicating through existing channels •

Upcoming Activities

Upcoming Activities DETAILS Request discretionary QA inspections • Participate in promotions • Download the ductless system infographic and utilize image library • Leverage new marketing tools and templates as available •

Thank You Suzi Asmus Project Manager sasmus@neea.org Direct: 503.688.5407 Jill Reynolds Initiative Manager jreynolds@neea.org Direct: 503.688.5460 Visit GoingDuctless.com for more information

Quarterly Utility Webinar Presented by Smart Water Heat

Agenda 2014 PROGRAM SUCCESS & HIGHLIGHTS  2015 AREAS OF FOCUS  UPCOMING ACTIVITIES  Q&A  Presented by Smart Water Heat February 26, 2015 13

2014 Program Successes and Highlights REGIONAL SALES & INSTALLS QA INSPECTION PASS RATE 6,632 initiative to date 83% initiative to date   5,730 Tier 1 74% in 2014   902 Tier 2  3,480 in 2014  REGIONAL PROGRAMS 3,197 Tier 1  39 utilities offering 283 Tier 2   programs MARKETING Estimated $1.1 million in  leveraged market funds Presented by Smart Water Heat February 26, 2015 14

2015 Areas of Focus Presented by Smart Water Heat

2015 Areas of Focus PROGRAM Drive sales and installations  Usher higher-tiered product to market  Increase market participation  Work to achieve greater regional equity, especially in cold climates  Communicate and support the market as updated federal water  heater standards take effect – register here Continue to transition successful activities to stakeholders and the  market Presented by Smart Water Heat February 26, 2015 16

2015 Areas of Focus MARKETING Enhance existing website and marketing tools  Build customer awareness of the technology  Concentrate on plumber and contractor base  Facilitate market-led reduced pricing promotions  Support stakeholders and the market (templates, tools, educational  resources) Target likely to purchase consumers (i.e. propensity models)  Presented by Smart Water Heat February 26, 2015 17

2015 Areas of Focus UTILITY SUPPORT & COMMUNICATION Support existing and encourage new utility incentives  Promotion participation support  Foster manufacturer connections as interested  Provide QA resources  Continue engaging through bulletins, newsletters, webinars, and  Conduit Presented by Smart Water Heat February 26, 2015 18

Upcoming Activities Presented by Smart Water Heat

Upcoming Activities Federal tax credit extension for 2014  Attend 2015 federal water heating standards webinar  Request discretionary QAs and leverage QA resource packet  Leverage new marketing tools and templates as available  Share HPWH incentive data  Participate in promotions  GE promotion March 1 – December 31  New promotions to be announced via bulletin  Activity opt-in opportunities on Conduit  Please keep this calendar confidential to your organization Presented by Smart Water Heat February 26, 2015 20

Thank you Jill Reynolds Initiative Manager jreynolds@neea.org 503.688.5460 Presented by Smart Water Heat February 26, 2015 21