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1 NORTHWEST ENERGY EFFICIENCY ALLIANCE
Quarterly Utility Webinar
NW Ductless Heat Pump Project & Smart Water Heat
Jill Reynolds Initiative Manager February 26, 2015
FEBRUARY 26, 2015
Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - - PowerPoint PPT Presentation
Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - - PowerPoint PPT Presentation
Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart Water Heat Jill Reynolds Initiative Manager February 26, 2015 1 NORTHWEST ENERGY EFFICIENCY ALLIANCE Quarterly Utility Webinar FEBRUARY 26, 2015 Agenda 2014 PROJECT
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Agenda
- 2014 PROJECT SUCCESSES AND HIGHLIGHTS
- 2015 AREAS OF FOCUS
- UPCOMING ACTIVITIES
- Q & A
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2014 Project Successes & Highlights
REGIONAL SALES & INSTALLS
- 23,605* total regional sales in
2014 (through Q4)
- 95,864* total regional sales
since 2007 (includes non- incented and incented)
- 8,780* total incented sales in
2014 (through Q4)
- 36,237* total incented
ductless installations since 2008
* Estimated totals through Q4 2014
QUALITY ASSURANCE PASS RATE
- 87% in 2014
- 84% initiative to date
MANUFACTURED HOMES
- 134 installs in 2014
- 219 installs total
MARKETING
- Nearly $290,000 in leveraged
market funds
- $410,037 estimated value of
television and radio public service announcements
- Launched new online image library
- Introduced customizable
infographic
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2015 Areas of Focus
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2015 Areas of Focus
PROGRAM
- Accelerate sales and installations
- Influence regional market promotions
- Increase ductless system retail presence
- Expand strategic partnerships
- Bolster supply chain trainings
- Influence product developments and expand applications
- Explore Contractor Assisted Installation opportunities
- Continue to transition successful activities to stakeholders and
supply chain
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MARKETING
- Enhance existing website and marketing tools
- Utility and market support (templates, tools and educational
resources)
- Facilitate and amplify market-led reduced-pricing promotions
- Support retail product presence
- Focus on consumers lower in the purchase funnel
- Continue to transition successful activities to stakeholders and
supply chain
2015 Areas of Focus
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2015 Areas of Focus
UTILITY SUPPORT & COMMUNICATION
- Engage stakeholders to facilitate market opportunities
- Increase installer alignment
- Continue communicating through existing channels
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Upcoming Activities
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Upcoming Activities
DETAILS
- Request discretionary QA inspections
- Participate in promotions
- Download the ductless system infographic and utilize image library
- Leverage new marketing tools and templates as available
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Visit GoingDuctless.com for more information
Thank You
Suzi Asmus Project Manager sasmus@neea.org Direct: 503.688.5407 Jill Reynolds Initiative Manager jreynolds@neea.org Direct: 503.688.5460
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Presented by Smart Water Heat
Quarterly Utility Webinar
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- 2014 PROGRAM SUCCESS & HIGHLIGHTS
- 2015 AREAS OF FOCUS
- UPCOMING ACTIVITIES
- Q&A
February 26, 2015 13 Presented by Smart Water Heat
Agenda
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February 26, 2015 14 Presented by Smart Water Heat
2014 Program Successes and Highlights
REGIONAL SALES & INSTALLS
- 6,632 initiative to date
- 5,730 Tier 1
- 902 Tier 2
- 3,480 in 2014
- 3,197 Tier 1
- 283 Tier 2
QA INSPECTION PASS RATE
- 83% initiative to date
- 74% in 2014
REGIONAL PROGRAMS
- 39 utilities offering
programs
MARKETING
- Estimated $1.1 million in
leveraged market funds
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Presented by Smart Water Heat
2015 Areas of Focus
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PROGRAM
- Drive sales and installations
- Usher higher-tiered product to market
- Increase market participation
- Work to achieve greater regional equity, especially in cold climates
- Communicate and support the market as updated federal water
heater standards take effect – register here
- Continue to transition successful activities to stakeholders and the
market
February 26, 2015 16 Presented by Smart Water Heat
2015 Areas of Focus
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MARKETING
- Enhance existing website and marketing tools
- Build customer awareness of the technology
- Concentrate on plumber and contractor base
- Facilitate market-led reduced pricing promotions
- Support stakeholders and the market (templates, tools, educational
resources)
- Target likely to purchase consumers (i.e. propensity models)
February 26, 2015 17 Presented by Smart Water Heat
2015 Areas of Focus
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UTILITY SUPPORT & COMMUNICATION
- Support existing and encourage new utility incentives
- Promotion participation support
- Foster manufacturer connections as interested
- Provide QA resources
- Continue engaging through bulletins, newsletters, webinars, and
Conduit
February 26, 2015 18 Presented by Smart Water Heat
2015 Areas of Focus
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Presented by Smart Water Heat
Upcoming Activities
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- Federal tax credit extension for 2014
- Attend 2015 federal water heating standards webinar
- Request discretionary QAs and leverage QA resource packet
- Leverage new marketing tools and templates as available
- Share HPWH incentive data
- Participate in promotions
- GE promotion March 1 – December 31
- New promotions to be announced via bulletin
- Activity opt-in opportunities on Conduit
February 26, 2015 20 Presented by Smart Water Heat
Upcoming Activities
Please keep this calendar confidential to your organization
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February 26, 2015 21 Presented by Smart Water Heat