From Innovation to College Business Entity Who we are Bryan - - PowerPoint PPT Presentation

From Innovation to College Business Entity

Bryan Woodhouse Associate Vice President for Strategic Partnerships & Innovation

Who we are

Jason Verhelst Associate Athletic Director, Founder, SportReporting.com

Where we are

Madison College

Madison, Wisconsin Founded in 1912

Who we serve

Five campuses

serving 12 counties

The Environment

• Leverage existing talent and ideas at

all levels of the organization

Encourage champions within the institution

• Encourage & support big thinking

Allow space and support to take risks

• In support of our mission

Encourage experimentation, imagination, and learning

Our Vision

Feasibility Scalability Return on investment Timing Sustainability Urgency Impact on mission, vision, values

Innovation R&D Process

Identify Issue

Frustrated by communication hurdles and inefficient process result reporting scores

Create Solution

An easy-to-use responsive online platform that combined many communication steps into just one single step

Find necessary skills to deliver solution

Identified an IT colleague with PHP programming skills

SportReporting.com Beginnings

Willingness to Try

Buy-in from colleagues and the users who would demo it (our coaches)

Inside Knowledge to the Process

Knowledge of what all the parties in the process wanted and needed (coaches, fans, media, staff)

Ability to Listen

Able to understand and adapt to feedback & requests

Recipe for Early Success

Funding & Additional Support

The college’s innovation program provided the seed money to transform the platform from a Madison College only platform to one that all high schools, colleges, and club teams can use

Business Plan

Created a detailed business plan with needs for personnel to marketing resources

Relationships

Collaborated with and fostered relationships to help build the brand/platform

Creating a Business Entity

Time

Critical to getting everything up and running... allows the inventor to work.

Marketing Assistance

Needed a domain name, website, business cards, flyers, exhibit materials for conventions, giveaways, and more

Sales Focus

Identify the target market and target them

Initial Needs

The Product – SportReporting.com

2019 Innovation of the Year

FAN ENGAGEMENT

Send game-day results directly to fans, parents, alumni, administrators, media, and more Send in the format supporters want to view it in… via email, text, social media Fans receive results soon after the final event or horn Eliminate the need for fans to search for results

The Product - What it does...

Communication

Social Media

EASY REPORTING

Single-click reporting to multiple entities Report to newspapers, TV & radio stations, online news

• utlets. and more with just one click

With the same click, post to all social media accounts, saving precious time while spreading the word

The Product - What it does...

Branded & Customized Per Sport

DIRECT MESSAGING Communicates directly to fans, student-athletes, parents, administrators, media, and more Examples are rainouts, game venue or time changes, apparel sales, special events, etc. Email, texting, and social media channels

The Product - What it does...

Easy Sign-up & Messaging

GENERATE REVENUE Sell email banner ads to local businesses Clients keep 100% of the money they generate Easy way to pay for the platform AND allow their coaches to fundraise for their programs

The Product - What it does...

Banner Advertisements

FIFTEEN SPORTS AND COUNTING... ALL LEVELS. Baseball, Basketball, Cross Country, Football, Golf, Gymnastics, Hockey, Lacrosse, Soccer, Softball, Swimming, Tennis, Track & Field, Volleyball, Wrestling

High School, College, & Clubs Freshman, Junior Varsity, Varsity, etc... Any levels.

The Product - What it does...

Overcoming Internal Processes

New business entities require new processes and finding new Paths through a system not built for business entities

Time is precious

Needed more personnel to tackle projects (website, marketing, sales)

Need to be flexible and nimble

Despite roadblocks have to find a way

Things We Learned

Sales, Sales, Sales

Focus on getting clients and being responsive to the clients

Student Collaboration

Marketing and App development projects for students

College Involvement

Advertising to potential high school students and parents

Sustainability of the product & platform

Moving Forward

FY 2017-18

33 proposals submitted 42% funded

• 27% funded elsewhere

Submission by Employee Group

• 59% faculty
• 3% PSRP
• 38% Administrator

$492,000 awarded

FY 2018-19

25 proposals submitted 76% funded

• 8% funded elsewhere

Submission by Employee Group

• 68% faculty
• 12% PSRP
• 20% Administrator

$374,300 awarded

Outcomes to Date

Questions?