said authenticity important when deciding what brands to support. Q3 2020 subscriber growth Stronger brand engagement and trust YOY of 93% versus traditional advertising PELETON Q3 2020 Shareholder Letter IAB Buyer’s Guide 2019. Stackla Consumer Content Report. Nano-influencers have 7x the engagement of mega-influencers. 26% CAGR Influencer Marketing Hub Benchmark Report 2020 Statista 2020 www.polarismarketresearch.com | Apr 16, 2019 in web conferencing since January 2020 Zoominfo.com May 2020 Bloomberg May 26 th , 2020. “It’s more productive to work from home” Australian Financial Review – April 2020 TechCrunch June 2018.
OliveX Holdings Limited ACN 631 675 986 (Company) is an Australian public company registered on 30 April 2019. At completion of the Offers, the Company will wholly acquire OliveX (HK) Limited (Registration Number 2516003) (OliveX HK), a Hong Kong company established in 2017, to form the corporate group of OliveX. • OliveX is a live marketing platform business focused on the health and fitness industry. • Develop subscription-based platforms that provide a combination of technology, world-class content, rich engagement and unique branding opportunities. • Extensive experience in developing mobile device applications that encourage users to lead a healthy lifestyle through the use of guided and game-based exercise workouts. • OliveX has now created the KARA Mirror , which uses artificial intelligence (“AI”) and gamification to engage with users and provides an interactive workout using a display monitor and camera which allows the user to obtain real time personal coaching programs and guidance. • Content includes on-demand and live, interactive studio classes led by celebrity coaches; each with their own significant consumer following. • In addition to Kara Mirror, the content is also available through the newly launched live streaming and interactive digital application called Kara Smart Fitness . • Both the KARA smart mirror and the live and on-demand health and fitness content are available FITNESS THAT FITS. on a separate or bundled monthly subscription basis.
Any level of fitness, any style of training which fits your home and fits your schedule. A place where people can interact with friends and become part of a community. The OLIVEX platform democratises the health and fitness industry, allowing people access to the greatest coaching and health practitioners in the world. Giving users the benefits of physical training but also nutrition and other disciplines from the safety and privacy of their own home. As much as they want, whenever they want it. *KARA Smart Fitness currently only available for download in Hong Kong, Singapore, Taiwan and Macau as at the date of this document.
• Bringing the greatest health and fitness influencers from around the planet into one platform. • Creating a community of like minded people with a new level of physical interaction through technology. • Connecting people and brands who are passionate about their health and wellbeing. • A platform that scales from free access through to subscription levels with one on one personal training. • Engagement through mobile devices ORour interactive life size digital mirror. • Subscription options that suit people with any level of fitness.
The platform where you can compete against your self, your friends or the world. Delivering bespoke interactive user experiences for brands, trainers, influencers and health leaders. Through a mobile device platform or via the “KARA” digital training mirror that follows and coaches your movement. Allowing end users to follow and explore different disciplines of fitness wherever they are. As much competition as you like. Get live one on one coaching, join live group classes or compete with friends. Apps and programs that deliver a completely brand immersed training experience. Helping brands engage directly with their market, building the ecosystem around their products and services.
Influencers can train with their fans beyond the boundaries of their geo-location, allowing celebrity coaches to reach whole a new world of followers. Premium quality, brand specific content is delivered live or on demand through the platform. Branded programs provide ideal product placement and commercial opportunities. Users win with access to a world of health and fitness applications to explore.
Compete with individuals in small groups Compete with the whole subscription base Live streaming or on demand workouts One on one Interaction to optimise your form and performance Premium content to suit a range of disciplines Maximising their performance in the safety of their own home . Growing audiences beyond Geo-location A platform for global fitness stars both established and emerging Connecting coaches one on one Multi-discipline interaction via the app or mirror Rewarding coaches for user engagment Direct product placement Direct marketing to a captive audience in specific disciplines Allowing health, fitness and active wear companies to create their own channel Extending brand reach and reach frequency into customer homes
• On demand only • Reduced functionality • Incentives to subscribe for higher rewards and re-targeting. • No competition amongst friends • • Enhanced functionality Community & premium brand access • • Live training Brand rewards and benefits • • Gaming and competition Ad free • • One on one Premium and celebrity coaches • • Group access Enhanced profile/avatar options • Premium experience and improved competition performance • Maximum engagement and performance with enhanced mirror experience • Optimized digital training experience • Access all content
@janybeans assume 75% download freemium application assume 10% subscribe to application ($21 pm) assume 5% subscribe to mirror ($84 average pm) Currently 19 coaches on the platform with over 138,000 followers . .
*CURRENT ACTIVITY CSL are showcasing the Olivex Mirror in their flagship retail stores in order to acelerate Content creation and interactive advertising. consumer adoption of 5G. Content tailored for specific brands to deliver premium interactive experiences for end users. *CURRENT ACTIVITY Active wear brand, Lululemon are showcasing the miror intheir flagship retail stores and creating branded content with Lululemon ambassadors through the Olivex platform. *CURRENT ACTIVITY Pilot program is in place with the Marriot group to deploy digital mirrors into the gyms of their hotel brands that have a particular focus on health and wellbeing.
Amount Proportion Amount Proportion 31% 36% 26,053,785 71.3% 26,053,785 62.7% Shares currently on issue Shares to Directors in lieu of cash remuneration 475,000 1.3% 475,000 1.1% 10,000,000 27.4% 15,000,000 36.1% Shares issued under the Public Offer 8% 25% 36,528,785 100% 41,528,785 100% Market Capitalisation @ $0.20 $7,305,757 $8,305,757 Performance Rights 30,000,000 40.8% 30,000,000 38.2% Animoca Brands 31% Broker Options 3,850,200 5.2% 3,850,200 4.9% Management 8% Director Options 3,210,000 4.4% 3,210,000 4.1% Seed Investors 25% 73,588,985 100% 78,588,985 100% IPO Investors 36% Market Capitalisation @ $0.20 $14,717,797 $15,717,797 *at Maximum Subscription Audited financials detailed in Prospectus. One-third converts into shares when VWAP share price of $0.40 achieved, then $0.50, then $0.60.
Min Amount $ % MAX Amount $ % Existing Cash Reserves at 31 May 2020 109,717 5% 109,717 4% Funds raised under the public offer 2,000,000 95% 3,000,000 96% Total 2,109,717 100% 3,109,717 100% Sales, marketing and business 650,000 31% 1,040,000 33% development Further product and A.I. development 270,000 13% 440,000 14% Content production for Mirror and App 210,000 10% 340,000 11% Expansion of mobile application and 120,000 6% 190,000 6% product portfolio Expenses of the IPO 381,000 18% 451,000 15% Other general and working capital 478,717 22% 648,717 22% Total 2,109,717 100% 3,109,717 100%
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