Q1 REPORT JULY 2018 SEPTEMBER 2018 1 Key Monit itori ring In - - PowerPoint PPT Presentation

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Q1 REPORT JULY 2018 SEPTEMBER 2018 1 Key Monit itori ring In - - PowerPoint PPT Presentation

Sep 04, 2023 136 likes •445 views

CCO ROTORUA ECONOMIC DEVELOPMENT LIMITED TRADING AS DESTINATION ROTORUA Q1 REPORT JULY 2018 SEPTEMBER 2018 1 Key Monit itori ring In Indic icators Rotorua Figures Real GDP Growth at 4.1% versus national average of 2.7%

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CCO – ROTORUA ECONOMIC DEVELOPMENT LIMITED TRADING AS DESTINATION ROTORUA

Q1 REPORT

JULY 2018 – SEPTEMBER 2018

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Key Monit itori ring In Indic icators

Rotorua Figures

  • Real GDP Growth at 4.1% versus national

average of 2.7%

  • Average Household Income $99,400 versus

New Zealand average $102,000

  • Employment rates 68.7% versus national rate
  • f 67.7%
  • Unemployment rates at June 2018 6% still

persistently higher than national average 4.8% YE June

  • Average weekly rent $340 versus national

average $442 YE June

  • 18 year olds with NCEA Level 2 87.9% versus

national average of 84.6% YE June

  • Agriculture share of regional GDP 5.1% versus

national 3.1%

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Quarterly ly Update

Tourism Growth

International

  • Rotorua India Roadshow with 5 operators
  • Australia Roadshow with 13 Rotorua operators
  • Direct Tourism expenditure NZD$166 M (15.3% vs last year) total international visitor spend Rotorua district
  • Strategic partnership with Thai airways and Auckland International Airport

Business Events

  • Digital marketing campaign targeting Auckland corporates has produced a number of quality leads
  • Won best Regional stand at MEETINGS the major meetings, incentives, conventions and expos (MICE) trade show which included 12 local business
  • Office and PA show stand to attract activity rich should season conferences
  • Won International Geology conference (650 delegates in 2020)
  • Supported World Indigenous Business Forum with strong profile of the Destination
  • Won New Zealand Infrastructure Conference (700 delegates 2019)
  • Increasingly hard to accommodate large conferences especially in October, November period
  • Hosted over 20 familiarisation visits by MICE planners

Consumer

  • Domestic expenditure $457.6m YEAug (up 5.9%)
  • Attractions and Activities visits at 26 monitor sites 1,007,827 (+0.6% attractions monitor group & -7.4% attractions monitor group)
  • Commercial Accommodation monitor (CAM) nights YEAug 1,232,884 + 10.5% (v National 1.9%)
  • 11 domestic media and influence visits
  • Famously Rotorua magazine distribution to Auckland, Rotorua, Wellington and Christchurch
  • Facebook approaching 220K followers and one of the most engaged tourism pages
  • RotoruaNZ.com 1 million session year end September

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Quarterly ly Update

Destination Brand

Communications and Public relations

  • Increase local, regional, national and international awareness of the benefits of living in, working in, investing in and visiting Rotorua
  • Curate stories and content that positions Rotorua as a place of growth and innovation and supports the value over volume visitor strategy
  • New International Brand launch , Rotorua - Find your element
  • Hosted over 70 International media visits Year end June with estimated Advertising value of $48.1 equivalent advertising value
  • Major strategic partnership with Tourism New Zealand
  • Leveraging and supporting the Royal visit

Destination Development

Investment Attraction

  • Provincial Growth Fund applications advice and support
  • Promotion of sector and specific investment opportunities
  • Feasibility study funding support and collaboration with central government on specified areas of opportunity
  • Unlocking private investment opportunities within the

Business Development

  • Rotorua being at the heart of “Circular Economy” discussions
  • Next intake of accelerate candidates enrolled
  • Encouraging entrepreneurs – event support and judging at Rotorua X Pitch night
  • Creative industries and film – hosting scouting trips and working with Bay of Plenty film office
  • Event support of Rotorua Indigenous Film Festival
  • Speaker at Alternative Land use series – supporting higher value land use options

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Fin inancia ial l Management as s at t 30 Se September r 2018

$000 2018/19 Budget 2018/19 YTD Actual % Variance Income 1,422,459 1,663,717 17% Direct expenditure 1,517,281 1,227,980

  • 289,301

Total

  • 147,566

344,370 333.4% 3 month summary

Profit of $344,000 driven by revenues of $1,664K less COGS of $102k and OPEX of $1,228K. This represents a favourable variance. Revenue is up driven by an increase in retail and commission sales at the iSITE, increased funding from strategic alliances reducing expected costs in promotional activity. Cost of sales were up driven by increased retail sales. Salaries, wages were down due to the high number of unfilled vacancies across the group and these are expected to correct over the following months. Media and Advertising was also down due to timing and phasing of invoices. Full financial year projections show a balanced budget.

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New Brand – Rotorua Find your element Tourism New Zealand - strategic partnership

  • National Geographic
  • Samantha Brown travel show – Places to love

Business Events - Delegate perspective

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Bu Busin iness events dele legate persp spectiv ive marketin ing campaig ign

  • https://www.youtube.com/watch?v=_FI4PWM9nbs

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Introducing our new international brand …

Image courtesy of Te Puia

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Earth/Whenua

Inspired by niho taniwha (teeth of the taniwha), this pattern represents the myths and legends of the Māori people. The tapatoru (triangles) symbolise strength and resilience, and mirror the shape of our mountains and forests.

Air/Hau

Inspired by niho taniwha (teeth of the taniwha), this pattern represents the myths and legends of the Māori people. The tapatoru (triangles) symbolise strength and resilience, and mirror the shape of our mountains and forests.

Fire/Ahi

The kaokao pattern reflects the burning passion of Māori warriors – arms strong, standing united – as they perform the haka, a fierce display of pride and strength.

Water/Wai

Called the ‘life giver of all things’, this symbol represents wai giving energy to the koru as it

  • unfurls. The three

ripples relate to the lakes, rivers and geothermal waters, which each have their

  • wn mauri (life force).

There’s nowhere else in the world where earth, wind, fire and water exist in such a potent way. Rotorua is the place to combine all the elements, bringing people and place together to create the ultimate experience.

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Air/Hau

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Earth/Whenua

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Water/Wai

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Fire/Ahi

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Natio ional l Geographic ic

Se Seven Sh Sharp filming the National Geographic team at Te Puia

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Sa Samantha Br Brown, USA tele levis isio ion tr travel l sh show – Plac laces to Lo Love

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Royal l visit visit, Duke an and Duchess

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New York rk Tim Times – Top 52 plac laces in in th the world rld to visit visit – inc inclu ludin ing Rotorua!

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