PULSES IN SOUTH AFRICA An overview of awareness and education - - PowerPoint PPT Presentation

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PULSES IN SOUTH AFRICA An overview of awareness and education - - PowerPoint PPT Presentation

Jan 07, 2024 28 likes •431 views

PULSES IN SOUTH AFRICA An overview of awareness and education PULSES COMMITTEES 32 countries South Africa 11 partners and growing Focus on consumer awareness, government relations,food security and media relations PULSES PULS

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PULSES

PULSES IN SOUTH AFRICA An overview of awareness and education

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COMMITTEES

  • 32 countries
  • South Africa – 11 partners and

growing

  • Focus on consumer awareness,

government relations,food security and media relations

PULSES

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PULS ES

PULSE FEAST

  • 141events in 36 countries
  • #PulseFeast trending globally on Twitter
  • #LovePulses
  • #PulseRecipes
  • #IYP2016
  • @LovePulses
  • 27 May 2016, AGT pulse feast at HQ
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Global Pulse Brand Consumer Campain

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Funding Partners

§

ILTA

S A S u i l W A N

P r

rowers

GLENCO

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Pulse Canada

C"anadu m

( 'Of!'

( e ACOS

ILA

G raininc

AWAM CROUPOFCOMPANIES

PULSES

EMCOlnwrnational DMCC

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Nutrition and Health Based P r

  • motions

H e a l t h

Sustainability

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THE GOAL

  • Increase awareness
  • Increaseconsumption
  • Increaseproduction
  • Increase business pulse industry to

create demand domestically and internationally

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THEOPPORTUNITY

Align pulseattributes...

with consumer wants and needs.

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  • Increase awareness
  • Increase consumption of

pulses

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Estimated South African media value

  • f over R10 million
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Ages 8-60

LSM – 1 – 10 Millennial T arget 18 - 34

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Creating Awareness

THEMATIC AREAS

Food Security, Nutrition & Innovation

IYP 2016 Initiatives

Market Access & Stability Productivity & Environmental Sustainability

PULSES

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C O N S U M E R WANTS AND NEEDS - PULSE ATTRIBUTES

Health

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C O N S U M E R WANTS AND NEEDS - PULSE ATTRIBUTES

Nutrition

I % Cup Cooked

Protein(g) Fi bre (g) Fat (g)

Rice 2 0.3 0.2 Corn 2.5 1.8 1.1 Wheat Berries 3. 5 4.3 . 5 Quinoa 4 2.6 1.8 LENTILS 9 8 0.4

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C O N S U M E R W ANTS AND NEEDS-PULSEA TTRIBUTES

7000 litres per 0.5kg 2800 litres per 0.5kg

PULSES

1700 litres per 0.5kg 1400 litres per 0.5kg 800 litres per 0.5kg

160 litres

per 0.5kg

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Pulse Brand Categories of Use

.

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PULSES

PULS ES

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PULSES

Building Brand Value & Support

Pulses.org

  • Recipes, Materials, L

esson plans etc.

, . . . .

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Resources

THEIPUlSE I RAHDUSER GUIO£ ....:..,..

PULSES

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Lesson Plans

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Lesson Plans

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Banner Ads

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Banner Ads

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Print Ads

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South African Signature Dish - Potjie

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South African Signature Dish - Potjie

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Local Partners

PULSES

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Create a Movement Pulse Pledge

  • 333,219 page views, 86,480 users (56% CDA,41% u.s.)
  • 8,491Pledges (87% CDA,11 % U.S.)
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Curriculum suggestions in Education

dmiller@agtfoods.com

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The importance of Pulses

  • Strengthen the youth perspective
  • Catch them when they are young
  • Nurture a sense of belonging
  • Teach about the environment
  • Teach about sustainability
  • Convince the government
  • Educate our leaders
  • Multi-cultural
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Lesson plan examples

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For more information,visit

W WW. IYP2016.0R G dmiller@agtfoods.com

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THANK YOU

W WW. IYP2016.0R G dmiller@agtfoods.com

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