(Pros and Cons) Koji MURAI Shinjyu Global IP ASEAN Intellectual - - PowerPoint PPT Presentation

Madrid System in ASEAN Region (Pros and Cons)

Koji MURAI Shinjyu Global IP ASEAN Intellectual Property Association 2015 Annual Conference March 27-29, 2015 Sofitel So Bangkok, Thailand

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• 1. Overview of the Madrid System
• 2. Advantage of the System
• 3. Disadvantage of the System

TOPICS

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• 1. Overview of the Madrid System

MADRID SYSTEM

Madrid Agreement adopted on April 14, 1891

Basic Mark Registration Provisional Refusal Within 12 months Validity 20 years (renewable) Central Attack Vulnerability No remedy Individual Fees Not Available Contracting Parties Parties to the Paris Convention Languages French

• No. of Members

(Contracting Parties)

56 (including China and Vietnam)

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The Protocol Relating to the Madrid Agreement adopted on June 27, 1989

Application or Registration Within 12 months or 18 months 10 years (renewable) Transformation possible Available Parties to the Paris Convention; central intergovernmental organizations French, English, Spanish 91

KEY FIGURES in 2013

Descriptions Number Growth *1 International applications 46,829 +4.6% International registrations 44,414 +5.9% Initial designations in international registrations 306,046 +8.3% Subsequent designations in international registrations 45,480 +0.1% Renewals of international registrations 23,014 +5.3% Active (in force) international registrations 584,012 +2.8% Share of Madrid designations in total non-resident trademark application class counts (for Madrid members only) 63.4%

• 0.5%

Contracting parties (Madrid Members) 92 +4

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Source: Madrid Yearly Review by WIPO

Number of International Trademark at WIPO

5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

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Contracting Parties: 93

As of March 11, 2015

North America : 1 Central & South America: 4 Europe: 51 Asia: 10 Oceania: 2 Africa: 19 Middle East: 6

Top Madrid System Users in 2013

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Rank Applicant's name Origin 2013 2012 2011 1 NOVARTIS AG Switzerland 228 176 125 2 ZENTIVA GROUP, A.S. Czech Republic 114 65 29 3 Egis Gyógyszergyár Hungary 111 73 57 4 L'OREAL France 109 138 67 5 BOEHINGER INGELHEIM PARMA GMBH & CO Germany 107 160 98 6 BOQUI HANDELS OHG Germany 98

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Société des Produits Nestlé S.A. Switzerland 91 105 80 8 ACTAVIS GROUP PTC EHF Iceland 90 16 13 9 KONNKLIJKE PHILIPS ELECTRONICS N.V. Netherlands 86 83 92 10 HENKEL AG & CO. KGAA Germany 79 42 46

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• 2. Advantage of the Madrid System

ADVANTAGES

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• 1. Simplified Procedures
• 2. Easy Maintenance
• 3. Subsequent Designation
• 4. Lower Costs
• 5. Fixed examination period

• 1. Simplified Procedures
• ONE application
• ONE language
• ONE payment

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APPLICANT (Attorney) NOIP IPOS KIPO Office of Origin International Bureau (WIPO) APPLICANT (Attorney) NOIP IPOS KIPO Local Attorney Local Attorney Local Attorney

• 2. Easy Maintenance

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• Name/Address change the holder
• Change of ownership
• Limitation of the goods/services
• Renewal

Local Attorney NOIP IPOS Local Attorney APPLICANT (Attorney) KIPO Local Attorney NOIP Office of Origin IPOS KIPO APPLICANT (Attorney) International Bureau (WIPO)

• 3. Subsequent Designation

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Local Attorney NOIP IPOS Local Attorney APPLICANT (Attorney) KIPO Local Attorney USPTO NOIP Office of Origin IPOS KIPO APPLICANT (Attorney) International Bureau (WIPO) USPTO Local Attorney

It is possible to extend the geographical scope of protection

• 4. Lower Costs

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Local Attorney NOIP IPOS Local Attorney APPLICANT (Attorney) KIPO Local Attorney NOIP Office of Origin IPOS KIPO APPLICANT (Attorney) International Bureau (WIPO)

• ONE application, language, payment
• Name/Address change the holder
• Change of ownership
• Limitation of the goods/services
• Renewal

Average Number of Designated Classes

0.5 1 1.5 2 2.5 2009 2010 2011 2012 2013 ALL Non-Madrid Madrid

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• 5. Fixed examination period

First Office Action (Provisional Refusal) within 1 year or 18 months after receiving a notification of territorial extension

• If the local office does not issue an Office Action,

the goods and services for which protection is sought in contracting parties must be protected as designated.

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MADRID SYSTEM

Madrid Agreement adopted on April 14, 1891

Basic Mark Registration Provisional Refusal Within 12 months Validity 20 years (renewable) Central Attack Vulnerability No remedy Individual Fees Not Available Contracting Parties Parties to the Paris Convention Languages French

• No. of Members

(Contracting Parties)

56 (including China and Vietnam)

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The Protocol Relating to the Madrid Agreement adopted on June 27, 1989

Application or Registration Within 12 months or 18 months 10 years (renewable) Transformation possible Available Parties to the Paris Convention; central intergovernmental organizations French, English, Spanish 91

Key Features of Madrid System

Requirements of Basic Registration or Application

• The mark must be identical to

that of the basic application or registration.

• The goods and services in the

international application must be substantially equal or narrower than those of the basic application or registration.

Vulnerability to Central Attack

• The international registration

depends on the existence of the basic application or registration for 5 years from the date of its registration.

• The international registration

is cancelled if the basic application or registration is cancelled.

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• 3. Disadvantage of the Madrid

System

DISADVANTAGE

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• 1. Requires filing of basic application
• 2. Vulnerable to “central attack”
• 3. Limited members in Asia
• 4. Irregularity notice by IB of WIPO

• 1. Requires filing of basic

application

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MURAI むらい 村井 ムライ JAPAN Murai MADRID

• 1. Requires filing of basic

application

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MURAI むらい 村井 ムライ JAPAN Murai MADRID MURAI 村井 村井 むらい.

• ムライ -

MURAI murai むらい

• 2. Vulnerable to “central attack”

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MURAI MURAI

Class 18: Clothing for domestic pets, dog shoes; bags, pouches; vanity cases sold empty Class 20: Beds for household pets, dog kennels , nesting boxes for small birds

Similar Group Code: 19B33

KOJI

Class 30: Tea; Coffee

KOJI

Class 30: Tea

• 3. Limited members in Asia

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1995

China

1996

• N. Korea

2000

Japan

2000

Singapore

2000

Bhutan

2001

Mongolia

• S. Korea

2003 2006

Vietnam

2012

Philippines

2013

India As of the end of 2015, Thailand, Indonesia, Malaysia, Cambodia, Laos, Brunei, and Myanmar had yet to enter into the Madrid Protocol or Agreement.

Advantages and Disadvantages

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ADVANTAGES

Simplified Procedures Easy Maintenance Subsequent Designation Lower Costs at the initial stage Fixed examination period

DISADVANTAGES

Requires filing of basic application Vulnerable to “central attack” Limited members in Asia Irregularity notice by IB of WIPO

CONCLUSION

• Brand owners can enjoy benefits and

conveniences.

• Attorneys/agents/consultants need to

understand the pro and cons to explain to the client.

• Communicating and consulting with local

attorneys in designated jurisdictions is vital.

Thank you for your attention.

Koji MURAI Patent Attorney Shinjyu Global IP kmurai@giplaw-osaka.co.jp

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