Promote YOUR Facebook School Meals That Rock TwiWer - PDF document

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Six #SocialMedia Dayle Hayes, MS, RD • Cheerleader for Excellence in School Health & Child Nutri6on Strategies to • Consultant to agencies, organiza6ons & districts na6onwide • 2013 Montana School Nutri6on Professional of the Year (MT SNA) Promote YOUR • Facebook School Meals That Rock • TwiWer @SchoolMealsRock Program NOW • Pinterest SchoolMealsThatRock • Instagram @SchoolMealsThatRock • Email SchoolMealsThatRock@gmail.com @TWITTER #PARTY POST IT. PIN IT. TWEET IT. Hashtags Making #MTF2Ssummit #F2SMonth #SocialMedia #farmtoschool TwiWer tags Channels Work for @SchoolMealsRock @SchoolLunch Your Program @farmtoschool @foodcorps • It’s where our customers are. Generate posiYve • It’s where our criYcs are. interacYons and conversaYons • It’s where our inspiraYon is. without using tons of Yme and energy 6 Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 #SocialMedia Usage 1.59B Monthly 400MM Monthly 320MM Monthly 1B Monthly AcYve Users 1 AcYve Users 2 AcYve Users 1 AcYve Users 3 • 1/3 of the internet- • Instagram surpassed • YouTube is the second • TwiWer serves as the enabled world logs in TwiWer in Q3 of 2015 largest search engine primary social channel to Facebook at least with MAU on the web and serves for conversaYon, once a day. as a primary video social listening and provides real-Yme consumpYon data. placorm. A perfect plaOorm to Gen Z spends up to tell Millennial parents MAU = Monthly AcYve User 70% of their media about the quality of 6me on your menus You Tube SOURCE: 1 Sta6s6ca.com; worldwide users; Q1 2016; 2 Sta6s6ca 2015; 3 hZps://www.youtube.com/yt/press/sta6s6cs.html 1. Take FOCUSED photos and videos. 2. Grab GREAT graphics. 3. Repeat POSITIVE messages. 4. Create CAPTIVATING conversaYons. 5. Post and share REGULAR messages. 6. #HASHTAG #ofen and #responsibly. Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 25 26 Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 CONVERSATIONS Amplifying Messages • FOLLOW folks • LIKE posts • COMMENT on posts SchoolMeals ThatRock @Schoolmealsrock Facebook Twitter @schoolmealsthatrock @chefsamRSU14 Twitter Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 @brittroley POSTING Livingston Farm to School Regularity more important than total quantity • Devote 10-15 minutes per day • 1-2 post per day OR … • 3-4 times per week Windham-Raymond ME Loudoun VA County Public Schools Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Coppell ISD TX Bartow County GA #hashtags Making Connections • #nationalconnections • #communityconnections • #schoolconnections #F 2 SMonth #farmtoschool #feedmyschool #iamgeorgiagrown Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 #tasteofcarrollton #trojansallin #MTF 2 Ssummit #farmtoschool #SproutingSucces 16 53 54 Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 55 56 Dayle Hayes, MS, RD • Cheerleader for Excellence in School Health & Child Nutri6on • Consultant to agencies, organiza6ons & districts na6onwide 1. Take FOCUSED photos and videos. • 2013 Montana School Nutri6on Professional of the Year (MT SNA) 2. Grab GREAT graphics. • Facebook 3. Repeat POSITIVE messages. School Meals That Rock • TwiWer 4. Create CAPTIVATING conversaYons. @SchoolMealsRock • Pinterest 5. Post and share REGULAR messages. SchoolMealsThatRock • Instagram 6. #HASHTAG #ofen and #responsibly. @SchoolMealsThatRock • Email SchoolMealsThatRock@gmail.com Dayle Hayes, MS, RD FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock