Promote YOUR Facebook School Meals That Rock TwiWer - - PDF document

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Promote YOUR Facebook School Meals That Rock TwiWer - - PDF document

Dec 01, 2023 250 likes •364 views

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016 Six #SocialMedia Dayle Hayes, MS, RD Cheerleader for Excellence in School Health & Child Nutri6on Strategies to Consultant to

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SLIDE 1

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

Six #SocialMedia Strategies to

Promote YOUR Program NOW

  • Cheerleader for Excellence in School Health & Child Nutri6on
  • Consultant to agencies, organiza6ons & districts na6onwide
  • 2013 Montana School Nutri6on Professional of the Year (MT

SNA)

  • Facebook

School Meals That Rock

  • TwiWer

@SchoolMealsRock

  • Pinterest

SchoolMealsThatRock

  • Instagram

@SchoolMealsThatRock

  • Email

SchoolMealsThatRock@gmail.com

Dayle Hayes, MS, RD

Hashtags

#MTF2Ssummit #F2SMonth #farmtoschool

TwiWer tags

@SchoolMealsRock @SchoolLunch @farmtoschool @foodcorps

@TWITTER #PARTY

POST IT. PIN IT. TWEET IT.

Making #SocialMedia Channels Work for Your Program

Generate posiYve interacYons and conversaYons without using tons of Yme and energy

  • It’s where our customers are.
  • It’s where our criYcs are.
  • It’s where our inspiraYon is.

6

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SLIDE 2

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

Gen Z spends up to 70% of their media 6me on You Tube A perfect plaOorm to tell Millennial parents about the quality of your menus SOURCE: 1 Sta6s6ca.com; worldwide users; Q1 2016;

2Sta6s6ca 2015; 3 hZps://www.youtube.com/yt/press/sta6s6cs.html

1.59B Monthly AcYve Users1

  • 1/3 of the internet-

enabled world logs in to Facebook at least

  • nce a day.

400MM Monthly AcYve Users2

  • Instagram surpassed

TwiWer in Q3 of 2015 with MAU

320MM Monthly AcYve Users1 1B Monthly AcYve Users3

  • TwiWer serves as the

primary social channel for conversaYon, social listening and provides real-Yme data.

  • YouTube is the second

largest search engine

  • n the web and serves

as a primary video consumpYon placorm.

MAU = Monthly AcYve User

#SocialMedia Usage

  • 1. Take FOCUSED photos and videos.
  • 2. Grab GREAT graphics.
  • 3. Repeat POSITIVE messages.
  • 4. Create CAPTIVATING conversaYons.
  • 5. Post and share REGULAR messages.
  • 6. #HASHTAG #ofen and #responsibly.
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SLIDE 3

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

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SLIDE 4

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

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SLIDE 5

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

25 26

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SLIDE 6

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

CONVERSATIONS

Amplifying Messages

  • FOLLOW folks
  • LIKE posts
  • COMMENT on posts

SchoolMeals ThatRock Facebook @Schoolmealsrock Twitter @chefsamRSU14 Twitter

@schoolmealsthatrock

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SLIDE 7

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

@brittroley

POSTING

Regularity more important than total quantity

  • Devote 10-15 minutes per day
  • 1-2 post per day OR …
  • 3-4 times per week

Livingston Farm to School

Loudoun VA County Public Schools

Windham-Raymond ME

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SLIDE 8

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

Coppell ISD TX Bartow County GA

#hashtags

Making Connections

  • #nationalconnections
  • #communityconnections
  • #schoolconnections

#F2SMonth #farmtoschool

#feedmyschool #iamgeorgiagrown

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SLIDE 9

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock #tasteofcarrollton #trojansallin

#MTF2Ssummit

#SproutingSucces 16

#farmtoschool

53 54

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SLIDE 10

SIX #SocialMedia Strategies to Promote Your Program NOW Farm to School Summit ~ Bozeman, MT September 2016

Dayle Hayes, MS, RD

FACEBOOK School Meals That Rock TWITTER @SchoolMealsRock BLOG www.SchoolMealsThatRock.org PINTEREST School Meals That Rock

55 56

  • 1. Take FOCUSED photos and videos.
  • 2. Grab GREAT graphics.
  • 3. Repeat POSITIVE messages.
  • 4. Create CAPTIVATING conversaYons.
  • 5. Post and share REGULAR messages.
  • 6. #HASHTAG #ofen and #responsibly.
  • Cheerleader for Excellence in School Health & Child Nutri6on
  • Consultant to agencies, organiza6ons & districts na6onwide
  • 2013 Montana School Nutri6on Professional of the Year (MT

SNA)

  • Facebook

School Meals That Rock

  • TwiWer

@SchoolMealsRock

  • Pinterest

SchoolMealsThatRock

  • Instagram

@SchoolMealsThatRock

  • Email

SchoolMealsThatRock@gmail.com

Dayle Hayes, MS, RD