Market based strategies to based strategies to Market promote - - PowerPoint PPT Presentation

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Mar 18, 2023 152 likes •403 views

Market based strategies to based strategies to Market promote sustainable agriculture promote sustainable agriculture Solidaridad Development Foundation of Dutch origin Launched in 1969 by the Catholic and Protestant Dutch churches

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Market Market‐ ‐based strategies to based strategies to promote sustainable agriculture promote sustainable agriculture

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Solidaridad

Development Foundation of Dutch origin
Launched in 1969 by the Catholic and Protestant Dutch

churches for development aid in Latin America

In the 1980’s, World pioneer in the development of fair trade

products

In the 1990’s and 2000’s,

increased scope ‐ fair and sustainable supply chains from producer to consumer, created through fair trade and corporate social responsibility.

Different labels and engagement in multi‐stakeholders

initiatives (round‐tables)

In 2000’s, no more ties to the churches
Creation of the Solidaridad Network

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Solidaridad chains of

coffee, tea, cotton, cocoa, gold, soy, palm oil, sugarcane and tropical fruits

Regional offices in Europe, Asia, Africa and Latin America

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Round Tables and Industry Codes Corporate Social Responsibility Consumer labels

Consumers Retail and brands Sectors

Utz Certified Good Inside – Coffee, cocoa, tea SA 8000 – Clothing, footwear Fair Wear – Clothing – 4C: Common Code for the Coffee Community – RSPO: Palm oil – RTRS: Soy

BSI: Sugar cane
BCI: Cotton

EKO – Organic MAX HAVELAAR – Fair Trade

Brands and labels work to change sectors

regulation

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Solidaridad initiatives

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Solidaridad active engagement in roundtable

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Exporters

Companies

Consumers

Training
Self‐
rganization
Certification
Market access
Sustainable

production

Improved

trading conditions

Sustainable

consumption

Awareness

raising

Labels
Import,

processing & marketing

Corporate social

responsibility

Traceability of

sustainable products

Solidaridad works throughout the value chain

Producers Producer capacity building Match making

Civil society communication

Developing sustainable supply chains with multiple stakeholders

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Brazilian Sustainable Soybean Family Farming

800 farmers 10-30 ha farms Family labor Food and cash crop production (no monoculture) Adding value on the farm (processing) Environmental preservation Food sovereignty in the region

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Smallholder soybean farmers in Brazil

Soy Brazil Family Farms Large farms Estabelecimentos 164.011 51.966 Quantidade produzida (mi/t) 6,404 34,308 Área colhida (mi de ha) 2,707 12,939 Valor da produção (bi de R$) 2,891 14,249

Censo Agropecuário 2006 do Instituto Brasileiro de Geografia e Estatica (IBGE), a Agricultura Familiar é responsável por 16% da produção de soja no País.

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Partners of the project

Gebana/Coopafi: joint project helping family farmers

growing towards RTRS certification level

Backed by Solidaridad, WWF and RTRS through co-

funding of development process

Dutch dairy giant FrieslandCampina and Keurslagers

(quality butchers association) OTHER current clients

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Certificates for responsible soybean :

Independently audited proof 55 criteria verified: 37 minor, 13 major, 5 disqualifying Non-GM soy produced by produced family farmers Guaranteed no slave labor, no child labor, no deforestation

Outcomes

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Responsible Family Soy Farming

KEURSLAGER

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Certification bottlenecks for family farms

Economies of scale
Lack of education
Poor technology
Lack of capital
Group certification
Group organization

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Certification opportunities for family farms

Access to (new) markets
Access to technical support
Access to organizational support
(Increased) access to credit
Improved productivity
Improved efficiency
Better terms of trade

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European Brand Support to Family Soy Farming

KEURSLAGER

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Indian Sustainable Family Farming

0.5 - 2 ha farms Family labor Food and cash crop production (no monoculture) No child labor Reduction of pesticides Environmental preservation Food sovereignty in the region

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Why companies engage

Reduce reputation risk

– Avoid being linked to bad practices by linking to good practices

Social licence to operate

– Contribute to local development – Be able to show your commitment to shareholders, clients and general public

Guarantee a responsible supply chain
Be among the early movers

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Name and Shame Campaings

Market campaigns to “name & shame” com- panies with social & environmental problems (To be Niked)

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Why Does Business Engage The Soybean Case

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REQUALIFICATION PROGRAM FOR SUGARCANE RURAL WORKERS

Beyond Certification Initiatives

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Objectives of the program

Training and requalifying 3,500 cane cutters and community members per year for jobs in the sugar mills, ethanol plants and to work in other sectors, as a response to the process of mechanizing the sugarcane harvest to eliminate burning.

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