Prom omoting Your Ai Airpor ort at No o Additional Cos ost! - - PowerPoint PPT Presentation

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Prom omoting Your Ai Airpor ort at No o Additional Cos ost! - - PowerPoint PPT Presentation

Oct 14, 2022 26 likes •286 views

Prom omoting Your Ai Airpor ort at No o Additional Cos ost! Promoting Your A Airport a at No Additional C Cost! Community partnerships & publications Partnering with concessionaires Social media Media Relationship

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SLIDE 1

Prom

  • moting Your Ai

Airpor

  • rt

at No

  • Additional Cos
  • st!
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SLIDE 2

Promoting Your A Airport a at No Additional C Cost!

2

  • Community partnerships &

publications

  • Partnering with concessionaires
  • Social media
  • Media Relationship Building
  • Videos
  • Utilizing in airport resources
  • Other available resources
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SLIDE 3

3

Fast Facts about PH PHX

  • Nearly 44 Million Passengers in 2017
  • Nonstop flights to more than 100

destinations in the U.S. and 22 international destinations

  • $2 billion capital improvement program

is currently underway

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SLIDE 4

Community P Partnershi hips & Publications

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Community P Partnershi hips – To Tours

5

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Community P y Partnersh ships – Tours & & Events

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SLIDE 7

Par artnering w with Con Conce cess ssionaires s – Progressiv ive Di e Dinner er

7

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Par artnering w with Con Conce cess ssionaires s – Holid iday C y Catalog

  • Catalog launched on November 13, 2017
  • 34 page catalog available online at

skyharbor.com

  • Produced entirely in-house
  • Press release distributed to local and

national media

  • Extensive social media promotion
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SLIDE 9

A A Look I Inside the C Catalog

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Exten ensiv ive Soc Socia ial l Med edia ia Atten entio ion

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Exten ensiv ive Soc Socia ial l Med edia ia Atten entio ion

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Results ts

  • Listed as Airport Amenity of the Year

in article in USA Today

  • More than 20 media stories
  • City of Phoenix TV made their own

video about the catalog to promote the catalog

  • More than 3,500 web page views with

3,000 of them being unique visits

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SLIDE 13

Sky Harbor’s Social Media C Channels

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Prom

  • mot
  • ting

g Our S Shop

  • ps, F

Food

  • od &

& Services

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Prom

  • mot
  • ting

g Our S Shop

  • ps, F

Food

  • od &

& Services

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Build Relati tionships with Media

  • Regularly reach out with story ideas
  • Look for “behind-the-scenes” story
  • pportunities
  • Host a Media Day
  • Meet & Greets/Newsroom visits
  • Be responsive and helpful
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Media Ha Have Taken en No Note

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Media Ha Have Taken en No Note

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Vi Video deos

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Videos

  • s
  • 38 videos produced in-house
  • Estimated savings to Aviation Department

$70,000+

  • Videos shared on website, social media

channels, at community events

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SLIDE 21

You

  • ur A

Airport C Can B Be Y e You

  • ur B

Biggest R Res esource

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Ut Utilizing i in A Airpor

  • rt Resou
  • urces

es

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Other Availabl ble Resour urces

Space on the City of Phoenix’s Legends Billboard

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PIO Tea eam

Public Information Manager Public Information Officer (Web) Public Information Specialist (Nightly social media & customer response) Public Information Officer (Video) Digital Content Officer (Graphics) *All team members participate in the social media rotation * Community Outreach Section conducts tours & assists with some community article outreach.

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Ad Additional T Thoughts

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Qu Ques estion

  • ns?

He Heather.Lissner@ r@phoenix.gov