PROGRAMS TO LARGE SCALE COMMERCIAL PROJECTS - 20 TH JULY 2017 Who are - - PowerPoint PPT Presentation

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PROGRAMS TO LARGE SCALE COMMERCIAL PROJECTS - 20 TH JULY 2017 Who are - - PowerPoint PPT Presentation

Mar 21, 2024 104 likes •335 views

SCALING UP BIOGAS DEVELOPMENT FROM SMALL-SCALE HOUSEHOLD PROGRAMS TO LARGE SCALE COMMERCIAL PROJECTS - 20 TH JULY 2017 Who are we an overview of REHAU As a polymer specialist REHAU is a leading supplier in the divisions of: CONSTRUCTION

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SCALING UP BIOGAS DEVELOPMENT FROM SMALL-SCALE HOUSEHOLD PROGRAMS TO LARGE SCALE COMMERCIAL PROJECTS - 20TH JULY 2017

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Who are we – an overview of REHAU

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As a polymer specialist REHAU is a leading supplier in the divisions of:

AUTOMOTIVE Key topics: Lightweight construction, alternative drive concepts and new mobility approaches. CONSTRUCTION Key topics: Energy efficiency, water management, infrastructure and renewable energies. INDUSTRY Key topics: Product and design solutions for the furniture industry, developments for the hose, profile and domestic appliance sectors.

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Leesburg Cullman Celaya Vancouver Port Elizabeth Dubai Melbourne Jakarta Singapore Taicang Gshel Rehau Ross on Wye Neulengbach near Vienna Muri Erlangen Gyoer Montreal Morhange Poona Buenos Aires

Close to the customer REHAU locations around the world

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Who are we – an overview of REHAU

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Achieve more together

 About 20,000 employees worldwide  Over 170 locations worldwide  Europe: about 12,000 employees  Germany: about 8,000 employees  More than 650 trainees in Germany  Training rate: 8 percent  19 apprenticeships

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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REHAU AND BIOGAS

Where do we come from at the Biogas-sector

Sample-Project: Bio-Energiezentrum Hochfranken Biomass: 30.000 to p.a. organic waste

  • Elec. Power: 19.500 MWh

Total local renewable energy ratio: approx. 40%

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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IMPULSE – EXISTING PROBLEMS

  • Cooking with open fire

Time for collecting firewood (mainly children, females) exhaust fumes, fuel is expensive 4 million prematurely deaths due to cooking with firewood per year (source:WHO) High CO2 and methan emission Respiratory and eye-diseases

  • Deforestation

long way to collect firewood soil erosion → loss of soil fertility less rainfall and loss of local climate regulation

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What drives us

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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INITIATION

Workshop with adolescents from the countryside → What could improve their situation? → Solution: Biogas for cooking

  • improves health condition
  • erases collecting firewood

→ time for education

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How we identify the demand of the target group in rural areas

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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What was the existing technique

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

PPP with Agroscience / REHAU co-financed by DEG Our Partner JKUAT has been found through the GWP and its Africa Forum Big advantages of JKUAT are:

  • Technical Knowledge
  • Well-known in Kenya

Industrial Partner

  • Old REHAU Partner
  • High technical and commercial competence

Identification of the Kenyan and German Partners

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SURROUNDING CONDITIONS

Product

  • Customer expense not over the value of 1-2 cows
  • Easy installation and handling
  • Transportable on available means of transport

(Matatu / Boda-Boda)

  • Moveable / Bankable construction

Market

  • Tapping new market
  • Focusing in the beginning on Kenya
  • Produce locally, German Engineering, use local sales
  • Lead user important for mouth to mouth propaganda
  • Later upgrade with higher quality REHAU products
  • Local REHAU staff

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What are the guidelines for our product development?

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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REPRESENTATIVE FARMER

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Who could be a potential customer

  • Kenya is affected by subsistence agriculture.

At first the farmers (smallholders) produce mainly for own needs. If possible as well for sales (e.g. coffee, milk, tea, sugar cane). The first three products are produced in the Kenyan high plateau. We will focus on this area in the beginning.

  • In the agriculture sector are existing networks and organisations usable

(COOP´s e.g. KCC, CAK, KWFT).

  • Kenyan population : 46 Mio. Rural population: 74,6 % → 34 Mio (source: world fact book)
  • Population of smallholders: 15,9 Mio (source: UN food and agriculture organization dtd 2015)
  • Family size rural population: 5 – 6 people
  • Market potential: approx. 3,2 Mio smallholders (nationally 4,3 Mio farms)

(source: UN food and agriculture organization dtd 2015)

2017-06-08 / Ingo von Ramdohr / Frugal Innovation Network - Industry Perspectives

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FIRST PROTOTYPES

  • Collecting experience through testing the product

Arising problems:

  • Climatic influences
  • Termites attack
  • Difficult digging
  • Glueing vs. welding

→ modify the product to local conditions

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The way at which ideas learn to walk

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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GERMAN IDEA AWARD 2014

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The first touchdown

The microbiogasplant ‘REHAU HomeGas’ from the polymer specialist REHAU was granted the german idea award 2014 in the category ‘environment-idea’. The award which was initiated by the german institute for managerial-economics (DIB) in 2011 is since then yearly conferred. It is dedicated to the guidelines innovation, creativity and responsibility. In the laudation it was said that the microbiogasplant persuades amongst others with its social-cultural- as well as its ecological overvalue.

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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Version 2.0

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Long way to get everything together

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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FOCUSING ON TARGETGROUP ORGANIZIED MILK FARMER

Kenyan smallholders: 3.200.000 (nationally 4,3 Mio farms) Dairy farming => 4,5% of national GDP, production: 5,2 Billion ltr/a (2014) -> 12 Billion ltr/a (2030), consumption: 4 Billion ltr/a (2014) -> 11 Billion ltr/a (2030) Smallholder milk farmers: 1.800.000 -> 3.500.000 dairy cattle Organized milk farmers: < 300.000 (Coop´s e.g. KCC, Brookside) KCC milk farmers: 60.000 (2-3 milk cows, regularly dairy business, regularly income, access to micro financing system)

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Catch the low hanging fruits

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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CALCULATION FOR AN AVERAGE FAMILY

REHAU HOMEGAS: 58.000 KES Expenses for charcoal/firewood: 1.700 KES/month for fertilizer: 3.000 KES/month 4.700 KES/month 58.000 / 4.700 = 12,3 months => 1,0 years

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Check the amortisation of REHAU HOMEGAS Mais Pflanzenwachstum

  • hne Dünger

mit Kuhdung mit org. Dünger Mit mineral. Dünder 2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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How to create a win-win situations for all

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AGRICULTURE PROGRAM: „BETTER MY DAIRY FARM“

In Cooperation with:

Now: 2-3 cows, 5 ltr/cow x day, 15 ltr/day  4.500 ltr/year => 2.250 €/year Target – Phase 1: 2-3 cows, 15 ltr/cow x day, 45 ltr/day  13.500 ltr/year => 6.750 €/year Now: 2-3 cows, 5 ltr/cow x day, 15 ltr/day  4.500 ltr/year => 2.250 €/year Target – Phase 2: 10 cows, 15 ltr/cow x day, 150 ltr/day  45.000 ltr/year => 22.500 €/year

3x 10x

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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How we organize the business

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How we make people talk about it

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MARKETING CAMPAGNE

  • New logo for REHAU HOMEGAS
  • New web-page www.REHAUHOMEGAS.com
  • Videos for web-page and YouTube -> image, fertilizer, cooking
  • Broschures for 2 target groups: farmer, urban family supporter
  • Establishing REHAU HOMEGAS hotline
  • Billboards in Nairobi
  • Fence billboard for each installed unit „RHG inside“
  • Polo-Shirts for farm manager, installer, REHAU partner
  • T-Shirts for SmartFarmer (Swahili: Mkulima Smart)
  • Branded backpack for farm manager und installer (motorbike)
  • Presentation -“flipchart“ DIN A3 for farm manager
  • Kick-off event management KCC
  • Training events for know-how transfer of 200 farm manager
  • Training events for installers (REHAU partner)
  • Opening ceremony after successful product launch (Press, TV, Politics)

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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How we schedule the project

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TIMELINE - MILESTONES

2018 2017 2016 2015 2014

  • Impulse / Initiation / Sales Conditions
  • First customer analysis
  • First prototype
  • Product test on the ground
  • German idea award
  • 1. REHAU partner identified
  • 1. production workshop established
  • Product version 1.0 on the ground
  • Agro tests in Kenya and Germany
  • Strategy approved by management
  • Product version 2.0 on the ground
  • 2. REHAU partner identified
  • Focusing on milk farmer, MoU KCC
  • Cooperation with KBP, SNV, GIZ
  • 100 units sold
  • Development „Better my dairy farm“
  • 3. REHAU partner identified
  • Micro financing partner identified
  • 2. production workshop
  • Start KCC program and marketing,
  • units sold / new REHAU office

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects

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“It always seems impossible until it´s done” Nelson Mandela

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Ernst-Otto Zippel

Country Director Branch Kenya REHAU AG + Co Branch Kenya Nairobi +254 724 981 571

2017-20-07 / Ernst-Otto Zippel / Scaling up biogas development from small-scale household programs to large scale commercial projects