Pro mo tio n, Spo nso rship, F undra ising & Gra nts Ro g e r - - PowerPoint PPT Presentation

Pro mo tio n, Spo nso rship, F undra ising & Gra nts

Ro g e r Ba b o lka Ma na g e r, E c o no mic De ve lo pme nt

E ma il: rmb @ wa ttle ra ng e .sa .g o v.a u

Pro mo tio n

Definition;

• An activity that supports or encourages a cause, venture, or aim
• The act or fact of being raised in position or rank
• The act of furthering the growth or development of something

…..it’s part of an overall marketing strategy

I t ne e ds to b e pla nne d

• What are you trying to achieve?
• What are other organisations doing in your field – you need to be different to standout
• What is the promotion/advertising type(s) to be used (e.g. Print media advertising, online advertising, SMS, mail-
• ut, giveaways, media releases, social media campaign)?
• How and when will you use it – will it be for a single event or an ongoing campaign?
• Define the cost of each planned activity
• Allocate a responsible person(s) to see this activity through to the end

Spo nso rship & F undra ising

Obtaining sponsorship or fundraising needs some thought and planning!

Current evidence suggests that:

• When the economy is travelling well, businesses and individuals have discretionary funds available to support
• rganisations.
• However, as the economy contracts this discretionary dollar is usually diminished.
• Potential sponsors apply more scrutiny. This means a more critical analysis of the benefits of any sponsorship is

applied.

Wha t a re Spo nso rs lo o king fo r?

• A return on their investment!
• Increase market share – getting more business from a targeted group (e.g. your members and supporters)
• Enhancing the business “image” in the broader community by an “association/relationship” with your organisation
• Some business owners may simply love and enjoy the sport and/or the club or organisation
• Sponsors want to be associated with success

….they want to feel valued by your club or organisation

Wha t c a n yo ur c lub o r o rg a nisa tio n o ffe r?

• Access to your club’s membership base
• Access to your social media presence
• Advertising space
• Invitations to events
• Free tickets or free admissions to events
• Opportunity to host associated lunches, dinners etc.
• Placement on official guest lists
• Opening functions/coin toss
• Presentation of awards
• Name and logo on programs, invitations, other printed posters, flyers, newsletters
• Name and logo on media release letterheads and media packages
• Name mentioned on community service radio announcements and/or radio advertisements
• Clothing opportunities e.g. caps, shirts or shorts
• Name and logo on awards and trophies
• Possible introduction to other organisations/people that potentially might buy their product/service
• Naming rights to event/s
• On-site displays and/or sales opportunities

Pre pa re a pro fe ssio na l pro po sa l

• Plan well ahead – take time to do this right
• Allocate appropriate resources – a budget and human resources…..with the right skills set
• Provide a range of options for sponsors – try to avoid the Gold/Silver/Bronze approach
• Do some back ground checks on the organisations you’re going to approach – personalise the approach
• Don’t send out the same letter each year

Se rvic e yo ur spo nso r!

• Never promise more than your organisation can deliver - If you promised it, then deliver it!
• Allocate a member of your organisation to each sponsor – Develop a regular effective communications strategy
• Review the sponsor relationship midway through the year- check that you’re delivering on the arrangement
• At the end of the season/period undertake a formal survey to ALL sponsors – what worked & what didn’t

…..make the sponsor feel valued

Gra nts

T he re is an art to de ve lo ping a stro ng and suc c e ssful g rant applic atio n, and in mo st c ase s are ;

• Co mpe titive b a se d and $1 fo r $1 (minimum)
• Ga nt g uide line s g e ne ra lly sta te wha t is e lig ib le a nd ine lig ib le . CHE

CK

• I

f yo ur pro po sa l is c o nside re d pa rt o f yo ur no rma l/ c o re a c tivity, the n yo ur a pplic a tio n is unlike ly to b e suc c e ssful.

Re a d a nd fo llo w a pplic a tio n g uide line s & rule s

• Do no t le ave any se c tio n o f the applic atio n b lank
• No t pro viding the c o rre c t info rmatio n, g o ing o ve r the wo rd limit, using the

inc o rre c t fo nt, no t pro o f-re ading yo ur wo rk, e tc . will le ad to an unsuc c e ssful applic atio n.

• T

alk to pre vio us g rant re c ipie nts

• Co nside r ac c e ssing e xte rnal suppo rt in de ve lo ping an applic atio n

• Suppo rt the a pplic a tio n with c urre nt, c re dib le da ta a nd sta tistic s - in mo st c ase s yo u

will b e ab le to inc lude attac hme nts to an applic atio n

• De ve lo ping a c o mpe titive g ra nt a pplic a tio n ta ke s time - Spe nding thre e to fo ur

we e ks drafting the g rant applic atio n is no t unusual

• L

ate applic atio ns are ne ve r ac c e pte d.

www.business.sa.gov/Grants-and-support-services/Grants www.grants.gov.au www.ofv.sa.gov.au/grants www.grantassist.sa.gov.au

Any q ue stio ns?

He lp us he lp yo u, b y c re ating a g e ne ric e mail addre ss fo r yo ur o rg anisatio n