Presenters: Julie Schoen, Esq. and Shawna Reeves, MSW December 12, - - PowerPoint PPT Presentation

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Presenters: Julie Schoen, Esq. and Shawna Reeves, MSW December 12, - - PowerPoint PPT Presentation

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Stopping Elder Financial Abuse: Promising Practices and How to Bring Them to Your Community Presenters: Julie Schoen, Esq. and Shawna Reeves, MSW December 12, 2011 11:00 am 12:00 pm Webinar hosted by Center of Excellence on Elder Abuse &

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Presenters: Julie Schoen, Esq. and Shawna Reeves, MSW December 12, 2011 11:00 am – 12:00 pm Webinar hosted by Center of Excellence on Elder Abuse & Neglect at UC Irvine

Stopping Elder Financial Abuse:

Promising Practices and How to Bring Them to Your Community

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Cheap and Easy Ways to “Guerilla Market” Your Elder Financial Protection Concepts

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Are you short on cash?

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Is the sky blue?

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There is still hope for you!!

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There is still hope for you!!

  • Pricey ≠ Success!

– What are you marketing exactly? – Who is your audience? – Pamphlets v. flyers v. press releases – Useful distribution channels

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There is still hope for you!!

  • Pricey ≠ Success!

– What are you marketing exactly? – Who is your audience? – Pamphlets v. flyers v. press releases – Useful distribution channels

  • Senior Center Newsletters, etc.

– Blurbs are best – Vignettes are powerful – Pre-established readership, trust – No-cost!

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There is still hope for you!!

  • Pricey ≠ Success!

– What are you marketing exactly? – Who is your audience? – Pamphlets v. flyers v. press releases – Useful distribution channels

  • Senior Center Newsletters, etc.

– Blurbs are best – Vignettes are powerful – Pre-established readership, trust – No-cost! – NO COST!

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There is still hope for you!!

  • Pricey ≠ Success!

– What are you marketing exactly? – Who is your audience? – Pamphlets v. flyers v. press releases – Useful distribution channels

  • Senior Center Newsletters, etc.

– Blurbs are best – Vignettes are powerful – Pre-established readership, trust – No-cost! – NO COST!

  • “Think Like a Scammer”

– Info that is simple, relevant – Go to where the seniors are – Affinity networking

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Hungry for more?

Reeves, S., & Wysong, J. (2010). Strategies to address financial abuse, Journal of Elder Abuse & Neglect, 22(3), 328 – 334. Reeves, S. (2011). Three simple ways you can prevent elder

  • abuse. American Society on Aging:

http://www.asaging.org/blog/three-simple-ways-you-can- prevent-elder-financial-abuse

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But wait….

  • What about a FAST/MDT???
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Blocking financial predators from senior centers

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Blocking financial predators from senior centers aka… “There are scammers in the senior centers?!”

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Examples

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Examples How big is this problem?

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Examples How big is this problem?

In 2007 the Securities and Exchange Commission investigated 110 senior financial seminars and found that 100% of them were in fact sales presentations.

* Securities and Exchange Commission (2007, September). Protecting senior investors: Report on examinations of securities

firms providing “Free Lunch” sales seminars.

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Examples How big is this problem? What do we do about it?

In 2007 the Securities and Exchange Commission investigated 110 senior financial seminars and found that 100% of them were in fact sales presentations.

* Securities and Exchange Commission (2007, September). Protecting senior investors: Report on examinations of securities

firms providing “Free Lunch” sales seminars.

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Enter the SENIOR CENTER PROTECTION PLAN

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Enter the SENIOR CENTER PROTECTION PLAN

  • Facilities Use Guidelines created by Steven Riess, Esq.
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Enter the SENIOR CENTER PROTECTION PLAN

  • Facilities Use Guidelines created by Steven Riess, Esq.
  • Introducing the Senior Center Protection “Think Tank”

– Prescott Cole, senior attorney at California Advocates for Nursing Home Reform – Neil Granger, licensed life insurance agent and expert witness on annuities and long-term care insurance – Yours Truly

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Enter the SENIOR CENTER PROTECTION PLAN

  • Facilities Use Guidelines created by Steven Riess, Esq.
  • Introducing the Senior Center Protection “Think Tank”

– Prescott Cole, senior attorney at California Advocates for Nursing Home Reform – Neil Granger, licensed life insurance agent and expert witness on annuities and long-term care insurance – Yours Truly

  • The story behind the plan (“Trojan Horse” scammer hits

San Jose)

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Enter the SENIOR CENTER PROTECTION PLAN

  • Facilities Use Guidelines created by Steven Riess, Esq.
  • Introducing the Senior Center Protection “Think Tank”

– Prescott Cole, senior attorney at California Advocates for Nursing Home Reform – Neil Granger, licensed life insurance agent and expert witness on annuities and long-term care insurance – Yours Truly

  • The story behind the plan (“Trojan Horse” scammer hits

San Jose)

  • How the SCPP brings transparency instead of censorship
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Want more information on the SENIOR CENTER PROTECTION PLAN?

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Want more information on the SENIOR CENTER PROTECTION PLAN?

See: http://www.centeronelderabuse.org/docs/ElderAbuseinHomeLendin gProtection.doc

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Want more information on the SENIOR CENTER PROTECTION PLAN?

See: http://www.centeronelderabuse.org/docs/ElderAbuseinHomeLendin gProtection.doc And: http://riesslaw.com/EFAR/04_Articles_And_Comments/Senior_Ce nter_Protection/Senior_Center_Use_Guidelines.pdf

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Want more information on the SENIOR CENTER PROTECTION PLAN?

See: http://www.centeronelderabuse.org/docs/ElderAbuseinHomeLendin gProtection.doc And: http://riesslaw.com/EFAR/04_Articles_And_Comments/Senior_Ce nter_Protection/Senior_Center_Use_Guidelines.pdf Then… CALL ME!

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Want more information on the SENIOR CENTER PROTECTION PLAN?

See: http://www.centeronelderabuse.org/docs/ElderAbuseinHomeLendin gProtection.doc And: http://riesslaw.com/EFAR/04_Articles_And_Comments/Senior_Ce nter_Protection/Senior_Center_Use_Guidelines.pdf Then… CALL ME! NO, REALLY!

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Benefits of Financial Elder Abuse Specialist Teams and………… Tips on Using them

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Case Example

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Expenses in setting up a FAST

  • Several FASTs are completely volunteer

based

  • Most effective to have some level of paid

coordination to keep the agenda moving forward

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Effectiveness of FAST

  • Definite benefit to the affiliate agencies

– Ombudsman – APS

  • Educational resource to the community
  • Conduit for Change
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Reverse Mortgage Protection

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Reverse Mortgage Protection

  • What is a reverse mortgage?
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Reverse Mortgage Protection

  • What is a reverse mortgage?
  • Why have reverse mortgages been

getting so much heat in the press lately?

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Reverse Mortgage Protection

  • What is a reverse mortgage?
  • Why have reverse mortgages been

getting so much heat in the press lately?

  • What should seniors know about

reverse mortgages?

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Reverse Mortgage Protection

  • What is a reverse mortgage?
  • Why have reverse mortgages been

getting so much heat in the press lately?

  • What should seniors know about

reverse mortgages?

  • What are the alternatives to reverse

mortgages?

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Reverse Mortgage Protection

  • What is a reverse mortgage?
  • Why have reverse mortgages been

getting so much heat in the press lately?

  • What should seniors know about

reverse mortgages?

  • What are the alternatives to reverse

mortgages?

  • Where can I go for more information?
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Reverse Mortgage 411

Garcia, N.P., Cole, P., & Reeves, S. (2010). Faulty foundations in today’s reverse mortgages. Consumers Union: www.consumersunion.org/pdf/reverse-mortgage-report-2010.pdf

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Reverse Mortgage 411

Garcia, N.P., Cole, P., & Reeves, S. (2010). Faulty foundations in today’s reverse mortgages. Consumers Union: www.consumersunion.org/pdf/reverse-mortgage-report-2010.pdf Don’t care to read a 37 page policy report?

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Reverse Mortgage 411

Garcia, N.P., Cole, P., & Reeves, S. (2010). Faulty foundations in today’s reverse mortgages. Consumers Union: www.consumersunion.org/pdf/reverse-mortgage-report-2010.pdf Don’t care to read a 37 page policy report? 2-page press release: http://www.consumersunion.org/pub/core_financial_services/017 190.html 2-page consumer fact sheet: http://www.consumersunion.org/pub/core_financial_services/017 189.html

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Reverse Mortgage 411

Garcia, N.P., Cole, P., & Reeves, S. (2010). Faulty foundations in today’s reverse mortgages. Consumers Union: www.consumersunion.org/pdf/reverse-mortgage-report-2010.pdf Don’t care to read a 37 page policy report? 2-page press release: http://www.consumersunion.org/pub/core_financial_services/017 190.html 2-page consumer fact sheet: http://www.consumersunion.org/pub/core_financial_services/017 189.html See also:

http://www.centeronelderabuse.org/docs/Reverse_Mortgage_Letter.doc

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Thank you

  • Shawna Reeves, MSW
  • Julie Schoen, Esq
  • The Archstone Foundation
  • Participants

Please share your feedback using our short

  • nline survey

http://www.surveymonkey.com/s/StoppingFinancialAbuse