Presented to City of Spruce Grove October 20, 2014 1 2013 FACTS - - PowerPoint PPT Presentation

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Presented to City of Spruce Grove October 20, 2014 1 2013 FACTS - - PowerPoint PPT Presentation

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Presented to City of Spruce Grove October 20, 2014 1 2013 FACTS & FIGURES Economic Impact Digital Media Total Estimated $24 million economic impact 1.4 million website views from Spectators April to September 2013 172 person years of 23+

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Presented to City of Spruce Grove

October 20, 2014

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2013 FACTS & FIGURES

Total Estimated Spectators

Okotoks to Calgary Edmonton Prologue Strathcona to Camrose Devon to Red Deer Strathmore to Drumheller Black Diamond

Economic Impact

$24 million economic impact 172 person years of employment (full time equivalent jobs) generated province wide. 3509 Hotel Room Nights – Race Operations Only

Television

41 million international television viewers 180 million households reached per day in 162 countries

Digital Media

1.4 million website views from April to September 2013 23+ million Facebook Impressions 60+ million Twitter impressions 65 countries talking about the race

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2014 ECONOMIC IMPACT

REPUCOM is in the final stages of preparing the economic impact study for the 2014 Tour of Alberta.

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On Site Spectators

189,900 Total Attendance

Subway Calgary Prologue 15,000 ATB Financial Stage 1 Lethbridge 24,000 Edmonton International Airport Stage 2 Innisfail to Red Deer 38,000 Simson Maxwell Stage 3 Wetaskiwin to Edmonton Garrison 17,900 Go Auto Stage 4 Edmonton Northlands to Strathcona County 43,000 Pomeroy Inn & Suites Stage 5 Edmonton 52,000

2014 HOST COMMUNITIES

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Race Operations

730 kilometres of road closures 130 vehicles in the caravan 300 local and provincial police 20 motor marshals 9 host venues 3,000 volunteers 120 world-class athletes from 19 countries 20 hotels

2014 HOST COMMUNITIES

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FESTIVAL

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2014 BROADCAST

International viewership is still being finalized with IMG Media

161 countries 180,175,340 household reach

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Over 1.5 million website views Over 23 million Facebook impressions Over 15,000 news articles from media

  • utlets in 172

countries Over 16 million

  • nline media

impressions Over 60 million Twitter impressions

2014 MEDIA & COMMUNICATIONS

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2014 MARKETING COLLATERAL

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2014 PARTNERS

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KEY STAKEHOLDERS Alberta Communities & Municipalities Corporate Partners

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2014 TEAMS

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2014 RESULTS

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2014 RESULTS

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RYAN ANDERSON

Canadian cyclist, Ryan Anderson, was born and raised in Spruce Grove. He currently races for the professional cycling team, OPTUM presented by Kelly Benefit Strategies. Ryan grew up cycling in Spruce Grove with his Dad. At the 2014 Tour of Alberta he finished second in the final stage, fifth overall and is the two-time Best Canadian jersey winner!

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Date Stage Start Finish Status

Wednesday, September 2 Prologue or Team Time Trial Grande Prairie Grande Prairie Confirmed Thursday, September 3 Stage 1 County of Grande Prairie County of Grande Prairie Confirmed Friday, September 4 Stage 2 Grande Cache Jasper Saturday, September 5 Stage 3 Edson Spruce Grove Sunday, September 6 Stage 4 Strathcona County Strathcona County Confirmed

  • Finish

Monday, September 7 Stage 5 Edmonton Edmonton Confirmed

2015 PROPOSED HOST COMMUNITIES

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Duane Vienneau,

Executive Director

duanev@albertapeloton.ca

587-523-0285

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