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Design X Social Challenge 2020

Presentation Template

This deck is a workbook, designed to help you complete the project successfully. Please follow the instructions provided in each slide. IMPORTANT INSTRUCTIONS:

• If you have a Google account, sign in and make a copy of

this deck before you add your content.

• If you don’t have a Google account, go to File > Download

this file as Microsoft Powerpoint and use.

• You will be provided with a clear instructions deck for more

details on how to submit, etc.,

Mental Detox

Theme: Life In Lockdown

What if we are in a lockdown situation for more than a year?

Date and Place: 24.05.2020 • Chennai

Team

NOTE: If you have more than 6 members, please use another slide Name : Karthik Ramamurthy Product Designer Designer Name : Thangaraj Varadhan Support Ideation

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Ms Sweeta Daga Senior UX Designer at Accenture

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Name : Anand Chellapathy Physiotherapist/Psychotherapist Ideation Name : Dr. Syed Fathima Title: PhD PGDSE Psychologist & Psychotherapist Ideation

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Name : Karthik Palani Technical Person Ideation

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Lockdown Scenario

What is the lockdown scenario you have identified and are interested to work on?

CAPTURE A SCENARIO How might Akash cope up with the mental stress and physical health fitness in the current covid19 crisis?

Problem Identified

What exact problem from your lockdown scenario are you going to solve? Keep it succinct

PROBLEM DESCRIPTION

There is no proper government or private counselling available currently in our country which follow a guidelines in giving counselling to individuals and family who suffer from stress mainly caused due to covid19 crisis

Describe why your problem is urgent/ important to solve? Think of impact (financial, emotional,etc., and scale.)

WHY IS IT AN URGENT PROBLEM?

This is actually impacting the GDP to a greater level, because the affected individual is not aware about the stress which he is undergoing currently. So ignorance leads to more problems & creates a great impact on an individual's thinking

• ability. Which makes situations out of control & impacts the

individuals personal, professional & social life.

Target User Persona

PROFILE Job Title: Works at MNC Gender: Female Family Setting: Nuclear Family (2 adults, 1 kid) DEMOGRAPHICS Income: 30k per month Education: Graduate Main expense: Child’s education • Therapy fees FEELINGS Values & Goals: To take care of their Child with Autism and provide a good education Worries: Due to covid-19 all the Psychologist and special schools(special educators) are closed down.

• No guidance available • difficult to take care of job

and family, especially child OBJECTIONS Cost: Tears and worries Value: child care • family Fear: No Expert guidance

NOTE: Create another slide if your problem/use case has more than one target user

Target User Persona

PROFILE Job Titles: Clerk at an electronics Shop • Real estate broker Gender: Male Family Setting: Joint Family with a setup of separate portions in home (2 Senior Citizens, 4 adults, 1 teen, 2 kid) DEMOGRAPHICS Income: 10k per month Owns a fancy shop run by the spouse Education: Higher Secondary Main expense: Groceries • Household expenses • FEELINGS Values & Goals: To be the Bread-winner and Power at home Worries: Due to covid-19 there is significance decrease in real-estate income and has to survive from the main source of income only OBJECTIONS Cost: Dilemma to search for 2nd income Value: Family • job Fear: Uncertainty about the duration of the new normal

NOTE: Create another slide if your problem/use case has more than one target user

Target User Persona

PROFILE Job Title: IT Support Analyst Gender: Male Family Setting: Nuclear Family (2 adults, 2 kids) DEMOGRAPHICS Income: 70k per month Education: Graduate Main expense: Housing loan FEELINGS Values & Goals: Plans his finances very smartly. Savings for his kids education and invests for his retirements. Worries: Lay-off • not so updated in current technologies Influences: OBJECTIONS Cost: Value: Body & soul fitness Fear: Loans, Credit card dues & bills to be paid and

• ther expenditures.

NOTE: Create another slide if your problem/use case has more than one target user

STAGE 1

SUBMISSION

Now that you have completed all the previous slides, please submit & share your deck to team@umo.design Make sure you have completed: Slides 3 - Lockdown scenario captured Slide 4 - Identified the problem and explained why it is an urgent one Slide 5 - Target user persona(s) IMPORTANT INSTRUCTIONS:

• Share a link to your Google Slides document or your Microsoft

Powerpoint which ever you are working with, to team@umo.design

• For sharing a Google Slide deck properly click on the Share

(yellow button in the top right corner), Make sure “Anyone with the link” option is enabled. Then copy the link and email.

Explorations

REPRESENTATIVE IMAGES OF OTHER ALTERNATIVE SOLUTIONS

SOLUTIONS & IDEAS

A solution that will cater to every people, who are affected by COVID-19 and endure mental and physical stress. A product that will literally empathize and interact with the users, give them a digital pat on their shoulders and give them trust to

• vercome their psychological problems through TRUST that

proves ‘I am here for you” at all times. An aggregator of Counsellors, Talk therapists, Fitness Trainers, Child Psychiatrist & Nutritionists empowering the lives of people by constantly boosting their confidence to survive and overcome the uncertainty in our economy caused by Covid-19 A Digital-human and more than a friend that can be trusted by people to share their mental issues, that can’t be shared within family and friends

Solution

REPRESENTATIVE PICTURE OF YOUR SOLUTION

HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?

Have you embraced loneliness during this covid-19 lockdown, though you are free to movie inside your home with your family? Have you seen a mom struggling to take care of her hyperactive child, with no experts to assist her as all the clinics and daycares are closed now. Our product is embedded with service minded experts in psychology and physiotherapists, available for one-to-one conversation at a required and scheduled time. An elder member in a family is always the treasure

• f its own. Our product will have a group of

educated elders online from their residence and able to talk to users out of their stress

User Experience

HOW DOES THE UX OF YOUR SOLUTION LOOK LIKE? YOUTUBE LINK: https:/ /youtu.be/LCX79Ozhud0

Process

DESIGN PROCESS

• Brainstorming
• Mindmap
• Hi-fidelity Mockup

Impact

Post a representative pic to capture the impact of your solution on your target user’s Life in Lockdown

IMPACT OF YOUR SOLUTION

During the 2 week research, my team spoke to various kinds of people and 1 specific use case hurt more than any other. The mother of a child with autism doesn’t have anyone to assist her or her child as all the doctors and therapists have abandoned them. My friend who is a child Psychologist gave the advice required. The mother is a working woman and has to work from home at the same time has to play with her hyperactive kid full day and she is unable to allocate few hours of time to sleep. This has made her health worse now. Through our product, we believe to consolidate all the experts in the Psychology and Physiology render their service to as many as people in India and reduce their mental stress and bring back their life to normal mode rather than a survival mode.

Execution & Viability

HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL?

Similar to other aggregator apps, YO BUDDY will be an aggregator of Psychologist, Physiotherapist, Fitness trainers, Educated Senior citizens (Yo Buddies) who can give counselling and extend a friendly hand over the user’s shoulders will be a part of this app. The success of this app will be based on the number of users who can relieve their mental stress from the online services rendered by the experts. Already people are looking to get rid of their loneliness and a buddy to share their frustrations. Our product will be a great success as it meets the demands of crores of people living with stress in India

STAGE 2

Submission | Final

Now that you have completed the all sections in the deck. Please send an email out to ensure that your submission is on time. IMPORTANT FINAL SUBMISSION INSTRUCTIONS: Please ensure that you submit the following:

• Presentation Deck - Review your deck for completion

and submit

• Video - Create a video (not exceeding 3 mins) for jury with all

instructions followed from the video section in the instructions deck

• Submission form - Complete a final submission form and

embed a video link and the presentation link here

Thank you!

Use this slide to add any final words, credits, etc.,