PRESENTATION healthy fruits vegetables grocery items delivered - - PowerPoint PPT Presentation

INVESTOR PRESENTATION

Shop no2,City center, Noida Phone: +91 8686258776

Support@12R.in

www.12r.in On-Demand Solutions for individuals for fresh healthy fruits vegetables grocery items delivered directly to house holds

DISCLAIMER

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This is Investor Presentation has been prepared by Shree Khand Pushkara Pvt Ltd. (“12R”) for investors, solely for informational purposes. The information contained herein has been prepared to assist prospective investors in making their own evaluation of the Company and does not purport to be all-inclusive or to contain all of the information a prospective or existing investor may desire. In all cases, interested parties should conduct their own investigation and analysis of the Company and the data set forth in this information. 12R makes no representation or warranty as to the accuracy or completeness of this information and shall not have any liability for any representations (expressed or implied) regarding information contained in, or for any omissions from, this information or any other written or oral communications transmitted to the recipient in the course of its evaluation of the Company. This Information includes certain statements and estimates provided by the Company with respect to the projected future performance of the

• Company. Such statements, estimates and projections reflect various assumptions by management concerning possible anticipated results, which

assumptions may or may not be correct. No representations are made as to the accuracy of such statements, estimates or projections. Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters pertinent to investment in the Company.

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12R MISSION

Food is Life.

The three basic needs of being Human are Food, Shelter and Clothing. We can live without Shelter and Clothing, not without food, but in this era which is integrated with technology we have more of virtual needs than the best, affordable and fresh from farm but somewhere we are detouring ourselves for our sophistication or physical needs, but does that worth it when basic food takes a beating. We mean fresh, clean & hygiene food from farm to your door step. Eg: In situations like earthquakes, floods and cyclones we see a drop in sales of sophisticated items even basic needs like cloths and construction materials for shelter but huge rise in demand of Foods are noticed because to live we need food. 12R 's objective is to become the largest fruits and vegetables, grocery supply company that can promise you timely delivery of fresh fruits, vegetables and other groceries and to reduce the wastage of farm products, save your time and provide door delivery by efficiently managing the first mile and last mile of supply chain based on demand on a daily basis where we support farmers and unemployed youth. The company’s vision is to focus on setting up Collection Centre for procurement, have sufficient Satellite Hubs, Delivery Centre's in cities. Encourage Pre order by mobile App to consumers to meet demand & supply thereby to reduce wastage on daily yield from farm which will help farmers and transport cost. Satellite Hubs are the state of the art micro level delivery centre's to ensure efficient shelf life of vegetables and fruits through the organic methods of storing, thereby minimizing the

• wastage. The company believes that profitability and revenue growth must go hand in hand.

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12R MISSION

With no competitors who can match the completeness of its vision or its distinct advantages, 12R is ideally positioned to seize an enormous “green field” opportunity. Continually cited for the high quality of its offerings, 12R has built an outstanding reputation amongst a large, impressive customer

• base. With a strong storage Satellite hubs and Pre ordering model, 12R is positioned to be a leading

player. In Indian Market Out of 100% Fruits and Vegetables (F & V) Produced by the farmer only 60-70% reached to actual consumers and out of them only 50% is in consumable condition. Irony is that even though they purchase it by paying hard earned money throw away another 5 -10 % of purchased fruits and vegetables. Here we want to draw the attention of society that the total volume of fruits and vegetables are not utilized by our society and dumped as ideal waste. Here at 12R we are providing what your family deserve but not what you need. Mantra of our

• rganization is to deliver you a good value preposition as well as develop an ecosystem, where you can

get any product mix in best condition at real time and minimize the ideal waste. Our team is having full of expertise professionals, which make sure that you don't receive any rotten

• product. The beauty of 12R is zero wastage. We try to follow 6 Sigma approach to optimize waste and

smooth delivery. 12R never been in hurry to increase customer base. Our strategy is first we want to satisfy our

• customers. Create a positive brand awareness and to aware the society that we as an organization is

more concern for their family health rather than only make profit.

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EXECUTIVE SUMMARY

ABOUT 12R

6 Founded in July 2018, Registered as Shree Khand Pushkara Pvt Ltd. Is in Noida and Ghaziabad Markets currently with 4 operational centers and generating profits. 12R is supplier of on-demand Fruits and Vegetables to households Restaurants Hotels and Guest

• houses. We have both home deliveries and counters for maximizing our sales and profits. We have

dedicated staff for procurement till delivery and collection of bills, the Company’s main focus is to develop and deploy a wide variety of products in food industry by minimizing wastage and maximizing utilization of available Resources with the implementation of technology. With a "Phygital” strategy that combines 4 physical distribution outlets in emerging cities like Delhi NCR The Company is willing to be serve Mumbai, Bangalore, Chennai and Kolkata and other cities, while conducting over many more transactions per annum to become powerhouse of food industry. The Company’s technology vision is to focus on supplies and limiting wastage by utilizing all channels, processes and entities in a manner such that smooth flow of distribution has finally been

• made. 12R strives to work collaboratively with clients to develop innovative technology strategies

and solutions that address specific business challenges and requirements. 12R combines the newest technologies with its capabilities in delivering Foods by integration of IT and Satellite Hubs, application software to meet the individual needs. 12R focus is on Quality Freshness and Healthy foods which customer deserves.

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SUMMARY HIGHLIGHTS

Industry Leadership Opportunity by Leveraging 12R Strong Market Presence. Large, Impressive Client Base for Expansion and Cross-selling. High Growth and Profitable Recurring Revenue Model.

The Vegetables and fruits market is a highly fragmented multi-billion industry. 12R innovative strategy and its reachability positionend it as a possible leader in food industry markets. 12R outstanding reputation with a increasing in customer offers tremendous expansion and cross-selling opportunities to accelerate an already very strong market position. With approx. 30% average profits on revenue generated from daily sourcing, 12R has a high degree of visibility into its growth trajectory.

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Consistency of Performance.

20% 34% 35% 37% 37.5%

July August Sept Oct Nov

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Operating Margins

New Growth Initiatives Launched Launch of 12R

SALES AND NUMBER OF SALE POINTS INCREASE

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SALE POINTS 02

01

02 03 04 05

Dec Nov July August Sept Oct

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12R VISION

MARKET PLACE, DISTRIBUTION NETWORK AND PAYMENT LAYERS

ONE CONSUMER MULTIPLE NEEDS

ONE INTEGRATED PLATFORM

Groceries Home delivery Vegetables Cash payments acceptable Online payments, UPI, Phone Pay, Pay tm Counter sales

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12R

Fruits

12R VERTICAL REVENUE CHANNEL

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Minimum profit calculated after deductions

5% Wastage Unaccountable loss Home delivery and TA charges Salaries and other Expanses Sourcing Average cost Minimum Average Profit 11% 9% 55% 26%

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1% 4% Considering every major and minor expenses

• India's consumers are diverse and the requirements and

demands are huge.

• We are providing some of the facilities to few diversified

peoples.

More than 80 different varieties More than 120 different varieties One of largest and More than 10000 different varieties One of the important service by which customer will be permanently fixed upon us. Online Orders and online payments

Products and Services

FRUITS VEGETABLES GROCERY HOME DELIVERY ONLINE ORDERS

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PRODUCTS AND SERVICES

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OUR TARGET REACH

12 Establishing branches; and convert them in franchisee units kiosks and satellite hubs in all major cities Importing and exporting demanded items

OUR AIM AND EXPANSION STRATAGY

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• To be Present across 21 States
• Covering 59 cities
• With branch network and Satellite

Hubs of 80 or more

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State

• No. of Satellite

Hubs Andhra Pradesh 7 Assam 1 Bihar 3 Chhattisgarh 1 Delhi 4 Goa 1 Gujarat 3 Haryana 4 Jharkhand 1 Karnataka 13 Kerala 5 Madhya Pradesh 1 Maharashtra 14 Orissa 1 Pondicherry 1 Punjab 5 Rajasthan 2 T amil Nadu 14 T elangana 8 Uttar Pradesh 8 West Bengal 7 Jammu and Kashmir 6 Grand Total 110

BRANCH NETWORK BY 2020

6 7 5 13 14 2 5 4 8 1 4 3 3 Andaman & Nicobar Islands Andhr a Prades h Tam il Nad u Telanga na Maharasht ra GO A Madhy a Prades h Wes t Assa m Jharkha nd Biha r Gujar at Rajasth an Harya na Delhi Uttar Prades h Jammu & Kashmi r 1 1 1 Beng al 1 Odish a 1 1 Pondicherry 14

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8 7 ORGANIC

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TECHNOLOGY PLATFORM

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Technology Platform

Integrated solution

Fully integrated solution running

• n one platform centralized

browser & mobile based application.

Scalable

Robust & scalable – successfully completing 100 DELIVERIES a day.

Connectivity

Real-time & direct connectivity to Customers for instant confirmations

Integration

Integrated with multiple payments options (UPI, cash, credit/debit cards, net banking & credit).

CRM & Reporting

Strong CRM, rule engine, reports & accounting capabilities. Personalized deals & store front depending on consumers’ profile & shopping behavior.

Customization

Multi-lingual & multi- currency functionality.

Multi-functional

Complete Food solution with 24X7 support and Suitable Delivery timings ,sales and Return/replace

Support

Payment solutions across distribution channels

• Insulates customers from high

payment gateway charges from UPI payments

• Single payment for multiple

transactions

Net Banking UPI, Phone pay, Pay tm,

Cash Credit Card

Online and cash payment facility Adding more daily items to basket like fruits vegetables groceries etc Online order and home delivery facility

Mobile App Order T elephonic

• rder and

cash payment Web Order and Payment

FUTURE VISION

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12R

WorkFlow

STEP

1

STEP

2

STEP

3

STEP

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Home delivery by placing online order

• r telephonic /whatsapp orders

Home- Order

Free Pre Order delivery

Restaurant B Home C

Nearest Counter process home delivery

Home A ₹ 500 ₹ 1,000 Process ₹ 800

Cash Payments

Online Payments Acceptable

Delivery boy deliver order , take payments if any and submit it at counter

Counter - Home

Delivered

Completed

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A FEW STRATAGIC THOUGHTS

12R’S SECRET MANTRA

PRE ORDERS, LEAST COST PRICE, INCREASING PERISHABILITY NO WASTAGE, BEST SELLING PRICE, DEALING IN BOTH HOME DELIVERIES AND COUNTER SALES KEY COMPANY GOALS

Operating Margins on an average of 30-35% On Demand Procurement and to becoming medium

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12R’S PHILOSOPHY

Directly procuring from farmers and producers Pre orders for home deliveries and counter sale by Satellite hubs To become a medium rather than involving in whole

• perations

Directly procuring from farmers and producers Satellite Hubs setup to service up to 5 km radius Operating Margins that can reach 30%

• r more on an

average Self sufficient With solar panels and Inbuilt AC To convert them as franchisee Increase the shelf life of fruits vegetables with Satellite hubs and Expands our sales reach Pre orders to give priority to make zero wastage Know your kisaan program It is to make urban people recognize farmers Support, skill enhance, employment to youth and overall rural development

CRITERION

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12R

We deliver you the best quality services www.12R.in