AUDIENCE: DATE:
NEED (MUST HAVE)
WANT (WOULD LIKE TO HAVE)
WISH (WOW)
- 4. VALUE EQUIVALENCE (US)
HIGH INTEREST VALUE LOW INTEREST VALUE NEED (MUST HAVE)
WANT (WOULD LIKE TO HAVE)
W I S H ( W O W ) VALUE EQUIVALENCE (THEM) HIGH INTEREST VALUE LOW INTEREST VALUE
- 1. THE TRIGGERS FOR THIS PRESENTATION:
- 2. WHAT ARE OUR OBJECTIVES?
- 3. WHAT ARE THEIR OBJECTIVES?
PRESENTATION PLANNING WORKSHEET by MALCOLM.ANDREWS.HK
1
PROJECT: