SLIDE 1
STEAM BUSINESS UPDATE
PRESENTATION OVERVIEW How is Steam growing? Developer Tool - - PowerPoint PPT Presentation
PRESENTATION OVERVIEW How is Steam growing? Developer Tool - - PowerPoint PPT Presentation
STEAM BUSINESS UPDATE PRESENTATION OVERVIEW How is Steam growing? Developer Tool Improvements Community Expansion The Steam Universe is Expanding HOW IS STEAM GROWING? HOW IS STEAM GROWING? WORLDWIDE MARKETPLACE 75 Million Active Users 7.5
SLIDE 2
SLIDE 3
HOW IS STEAM GROWING?
SLIDE 4
75 Million Active Users 7.5 Million Concurrent 25 Languages
Currency: €, $, ₤, R$ and P Over 40 Payment Methods Global Content Servers
HOW IS STEAM GROWING?
WORLDWIDE MARKETPLACE
SLIDE 5
HOW IS STEAM GROWING?
STEAM ACTIVE USERS 2011 - 2013
30 35 40 45 50 55 60 65 70 75
2011 2012 2013 Millions 75 MM 52 MM 44 MM
SLIDE 6
HOW IS STEAM GROWING?
WORLDWIDE STEAM SALES BY REGION 2013
North th Amer eric ica 41% 41% Wester tern Europ
- pe
40% 40% Ocean eania ia 5% 5% Russian ian Territ itories
- ries
5% 5% Asia 3% 3% South th Americ ica 2% 2% Easter ern Europ
- pe
2% 2% Other er 1% 1% South th East t Asia 1% 1%
SLIDE 7
HOW IS STEAM GROWING?
EXPANSION METHODOLOGY
3 Part Approach Research and price products properly Support the local currency Support local payment methods
SLIDE 8
HOW IS STEAM GROWING?
STEAM REVENUE $ - RUSSIA
2010 2011 2012 2013
+ 300% YOY + 208% YOY + 128% YOY Sept 2011 Released Rubles Support
SLIDE 9
HOW IS STEAM GROWING?
STEAM REVENUE $ - BRAZIL
2011 2012 2013
+ 65% YOY + 75% YOY Nov 2012 Released Real Support
SLIDE 10
HOW IS STEAM GROWING?
NEW CURRENCIES FOR 2014
Current Currencies: €, $, ₤, R$, P
Note: All un-highlighted territories transact in USD
SLIDE 11
HOW IS STEAM GROWING?
NEW CURRENCIES FOR 2014
Current Currencies: €, $, ₤, R$, P
Note: All un-highlighted territories transact in USD
2014 Target Currencies: A$, ฿, CA$, kr, Mex$, , NZ$, ₱, RM, Rp, S$, ₴, ¥
SLIDE 12
Currently available in: GameStop, Target, Best Buy, 7-Eleven, Walmart, GAME, Media Markt, Saturn, FNAC, Dixons, & more… More stores & Territories in 2014
HOW IS STEAM GROWING?
NEW PAYMENT METHODS
SLIDE 13
DEVELOPER TOOL IMPROVEMENTS
SLIDE 14
DEVELOPER TOOL IMPROVEMENTS
GAMES RELEASED ON STEAM
100 200 300 400 500 600 700 2011 2012 2013
636 (+ 66% YOY) 382 323
SLIDE 15
DEVELOPER TOOL IMPROVEMENTS
TOOL IMPROVEMENTS
Ship content directly Google Analytics support Engage with 3,000 other developers Coming Soon: Request promotions Front page visibility
SLIDE 16
STEAM COMMUNITY EXPANSION
SLIDE 17
Community Hubs User Generated Content User Created Guides Steam Mobile User Reviews Early Access Trading Cards
STEAM COMMUNITY EXPANSION
PART OF A DEEP COMMUNITY
SLIDE 18
Over 7 Million Users [45% iOS, 55% Android]
STEAM COMMUNITY EXPANSION
STEAM MOBILE APPS
SLIDE 19
STEAM COMMUNITY EXPANSION
USER REVIEWS
1.2M reviews submitted in under 60 days Help make informed purchase decisions Share customer experiences Designed to evolve with your game Valuable source of feedback
SLIDE 20
STEAM COMMUNITY EXPANSION
EARLY ACCESS
Over 100 games Flexible space to develop games Get valuable feedback Set customer expectations
SLIDE 21
Collect Trade Sell Personalize
STEAM COMMUNITY EXPANSION
TRADING CARDS
SLIDE 22
2013 Holiday Sale Highlights
1.7 Million holiday in-game items given out 2 Million snow globe card trades 2 Million daily community market transactions
STEAM COMMUNITY EXPANSION
HOLIDAY SALE COMMUNITY ENGAGEMENT
SLIDE 23
THE STEAM UNIVERSE IS EXPANDING
SLIDE 24
Coming Soon Access Content on other PC’s in Your Home Connects any two machines running Steam No specific hardware
- r OS requirements
THE STEAM UNIVERSE IS EXPANDING
IN-HOME STREAMING
SLIDE 25
Remembers familiar users per computer Support for local co-op Limited library lending among family members Kids’ accounts & parental settings
THE STEAM UNIVERSE IS EXPANDING
FAMILY SHARING
SLIDE 26
THE STEAM UNIVERSE IS EXPANDING
STEAM IN THE LIVING ROOM
14 Steam Machines revealed at CES Range of prices and specifications Steam Machines Will: Boot directly into SteamOS Ship with Steam Controller
SLIDE 27