SLIDE 11 www.digbusinesslearning.com
Dr
Head ad of
ies Eur Europe, BAYER – FRANCE “I have had the pleasure to work with the DIG Simulation tool. In a very realistic way this tools emphasizes the interdependency between innovation, consumer testing, pricing and the necessary resources in various means of communication and distribution over time. The simulation constantly keeps you on your toes and encourages good discussions around the best strategy and the right timing for different activities. Importantly it is a lot of fun to go through despite the obvious frustration when one or the other measure did not bring the desired outcome. Highly recommend this to sharpen your business acumen” Le Lenn nnart Koek, Chan annel Manager Le Leas asePlan - NE NETHERLANDS “The DIG leadership game gave me a great insight in the choices you make during the years of leading a company, regarding the marketing tools which you use, the effort you put in the sales funnel and the revenues you will get over the years. By listening to your customer (place the customer in the center) and making choices (after negotiation with your fellow students/colleagues), you will optimize the sales results and loyalty of your customers. The simulation helps you to determine which steps to make and which steps will be the right steps to take, to make sure you can upgrade and improve your revenues. You will create value to your product. A value for clients which will lead to a higher sales ratio. Without value, your clients won't take your offer that easily, because they don't experience any value for the offer. Together with your team, you will work as effective as possible to gain the best results.”
Some client stories
Fran ancesco Scac accheri, Se Senior Manag ager – Accentu ture Ital aly “DiG simulation was great to develop leadership and marketing skills focusing on costumer discovery to find new value creation opportunities. It’s an exciting teamwork exercise that leads to adopt effective innovation and business management behaviors in the daily work of executives. Effective learning that turns into business results from day 1!” Hob Hobby Che heung, g, Hos Hospit ital Chie hief Ex Executi tive, Ho Hong Kong Hos Hospit ital Auth uthority ity, HO HONG KONG “The DIG simulation is a very innovative approach in management training. In the medical field, we are also actively introducing Simulated training for professional skills training of our medical and healthcare professionals, and our experience so far is that this is very useful in terms of quality and efficiency of training. I had the chance to get in touch with the innovative approach during my stay in INSEAD, and it is really an eye-opening experience to me. The DIG simulation module is user friendly, easy to master, and creates a virtual environment in the business world where team members are faced with different scenarios and can interact with one another to find out workable and effective
- solutions. It is also an enjoyable journey going through the simulation training process. Personally, I found it a most
valuable experience that should not be missed!”
