Prepare for the Holiday Giving Season Presented by : Tim - - PowerPoint PPT Presentation
Prepare for the Holiday Giving Season Presented by : Tim Sarrantonio, NeonCRM Matthew Montoya, Constant Contact Agenda Key topics: End of year giving basics #GivingTuesdays role in EOY Campaign Design - Email Appeals
Presented by: Tim Sarrantonio, NeonCRM Matthew Montoya, Constant Contact
Key topics:
Tim Sarrantonio
Director of Business Development NeonCRM
Matt Montoya
Partner Enablement and Training Manager Constant Contact
Why is it so important?
While creating your action plan, think about budget, scope, your team, and a comprehensive timeline + milestones.
○ Include name, last gift amount + date, any other engagement
53% of donors cite poor communication with the nonprofit as part of their decision to stop supporting an organization.
Should you participate?
Pros
Pros
Cons
Let’s excite our donors
For time-based communications, like a holiday giving campaign, we recommend sending a series of at least three emails
An Announcement
A Reminder Last Chance
Plot emails into your calendar
Know the audience Make it ridiculously easy Make it mobile Make it match Make it urgent Show where it went/goes Monitor
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe. ” - Abraham Lincoln
✓ Brings to the heart, the purpose of your email. ✓ WIIFM ✓ Makes problem/solution, theirs
11%…higher
27%…higher CLICK rates.
Hi Matt, The Email is not the message. It’s an “ad” for the message.
Make sure to use social sharing tools Use your brand colors Communicate through pictures and make them clickable. No more than 3 images Less is more. Focus on relevant
the highest click-through
action to 3 or less. Keep key call-to-action above the scroll line and optimize your links. Make call to action easy to click on. Use buttons. USE AN MOBILE RESPONSIVE EMAIL TEMPLATE Be sure to personalize (if possible) the subject line, use “you” or “your” and use compelling teaser text Make sure you have a clear timely ask. Personalize your content.
Let’s get that money
Let’s keep that money
THANK ASK R E P O R T
Data integrations are key to success