Practical Mobile Strategies for Small Business Avery S Swartz - - PowerPoint PPT Presentation

Practical Mobile Strategies for Small Business

Avery S Swartz

Founder Camp Tech Website Advisor & Digital Consultant North Coast Group

before we begin…

If you’re logged in to the Small Business Summit app, please participate in the poll for this session (two questions)

before we begin…

You can download these slides at https://camptech.ca/GlobeSBS18

mindshift

Mobile-first thinking: thinking about your website and digital communication strategy as a mobile experience first, and a desktop or laptop experience second

we have to stop thinking of the web like this

and start

thinking

about it like this

mobile

misconceptions

• mobile is a “secondary” experience
• people are on the go
• someone on a phone is looking for different

information

your website

• n a phone
• Is it responsive?
• Does it have the same content as desktop?
• Is it fast?
• Is it accessible?

test your website

• Google’s mobile friendly test

https://search.google.com/test/mobile-friendly

• Google’s mobile speed test

https://testmysite.thinkwithgoogle.com/

• Google’s page speed insights

https://developers.google.com/speed/pagespeed/insights/

mobile SEO

• Google My Business (free Google listing)

https://www.google.com/business/

Google My Business

Google My Business listing inside Google Maps

Reviews

e-commerce website platforms

• Shopify
• Big Commerce
• Wix
• Squarespace
• WordPress with WooCommerce plugin

accepting money

• On your website: Shopify payments, Stripe,

Square, PayPal

• In-person: Square
• Everywhere you can: Apple Pay, Google Pay

mobile apps for small business

• Avery’s picks for all the apps you can use to

run your business from your smartphone

• Reminder: you can download these slides at

https://camptech.ca/GlobeSBS18

small biz apps: accounting

• Quickbooks
• FreshBooks
• Wave
• Xero

small biz apps: productivity

• time tracker: Toggl
• to-do list: Todoist
• note-taking: Evernote

small biz apps: communications

• real-time chat: Slack
• shared inbox / customer service: HelpScout
• telephone: Dialpad
• conference calling: UberConference
• Collaborative documents: Google Drive;

Microsoft Office 365

small biz apps:

• perations
• digital signatures: HelloSign; DocuSign
• project management: Basecamp, Trello
• scheduling: Calendly
• use your phone’s camera as a document

scanner: CamScanner

Questions?

Avery S Swartz

@AverySwartz AverySwartz.com NorthCoastGroup.ca

Camp T Tech

@CampTechCo CampTech.ca