Practical Mobile Strategies for Small Business Avery S Swartz - PowerPoint PPT Presentation

Practical Mobile Strategies for Small Business Avery S Swartz Founder Camp Tech Website Advisor & Digital Consultant North Coast Group

before we If you’re logged in to the Small Business Summit app, please participate in the poll for begin… this session (two questions)

before we You can download these slides at begin… https://camptech.ca/GlobeSBS18

Mobile-first thinking: thinking about your website and digital mindshift communication strategy as a mobile experience first, and a desktop or laptop experience second

we have to stop thinking of the web like this

and start thinking about it like this

• mobile is a “secondary” experience mobile • people are on the go misconceptions • someone on a phone is looking for different information

• Is it responsive? your website • Does it have the same content as desktop? on a phone • Is it fast? • Is it accessible?

• Google’s mobile friendly test test your https://search.google.com/test/mobile-friendly • Google’s mobile speed test website https://testmysite.thinkwithgoogle.com/ • Google’s page speed insights https://developers.google.com/speed/pagespeed/insights/

mobile SEO • Google My Business (free Google listing) https://www.google.com/business/

Google My Business

Google My Business listing inside Google Maps

Reviews

• Shopify e-commerce • Big Commerce • Wix website • Squarespace platforms • WordPress with WooCommerce plugin

• On your website: Shopify payments, Stripe, Square, PayPal accepting • In-person: Square money • Everywhere you can: Apple Pay, Google Pay

• Avery’s picks for all the apps you can use to mobile apps for run your business from your smartphone small business • Reminder: you can download these slides at https://camptech.ca/GlobeSBS18

• Quickbooks small biz apps: • FreshBooks accounting • Wave • Xero

• time tracker: Toggl small biz apps: • to-do list: Todoist productivity • note-taking: Evernote

• real-time chat: Slack • shared inbox / customer service: HelpScout • telephone: Dialpad small biz apps: • conference calling: UberConference communications • Collaborative documents: Google Drive; Microsoft Office 365

• digital signatures: HelloSign; DocuSign • project management: Basecamp, Trello small biz apps: • scheduling: Calendly operations • use your phone’s camera as a document scanner: CamScanner

Questions? Avery S Swartz Camp T Tech @AverySwartz @CampTechCo AverySwartz.com CampTech.ca NorthCoastGroup.ca