SLIDE 1
Practical Information to Find the Right Idea The Art of Starting a - - PowerPoint PPT Presentation
Practical Information to Find the Right Idea The Art of Starting a - - PowerPoint PPT Presentation
Introduction to Entrepreneurship Practical Information to Find the Right Idea The Art of Starting a Business Without a Product These are not my ideas Learn from successful people Steve Blank Sir Terry Matthew Read Steves book A startup
SLIDE 2
SLIDE 3
These are not my ideas Learn from successful people Steve Blank Sir Terry Matthew Read Steve’s book
SLIDE 4
“A startup is an organization formed to search for a repeatable and scalable business model.”
Steve
SLIDE 5
Really Fun Relatively Free Quite Cheap Choose Your Mentors Work in a Variety of Areas
SLIDE 6
Dollah Billz Work for Myself…? Work 9-5 Cause It’s Quick…
SLIDE 7
The Market
SLIDE 8
Cloud Computing Democratization of delivery Everything will have Apps (TVs, Cars, Motorola Atrix) Software As A Service HTML5 Apps (Mobile and WebGL) Twillio Separate Idea Generation from Idea Synthesis
SLIDE 9
“More Startups Fail form a Lack
- f Customers than a Failure of
Product Development”
Steve Blank
SLIDE 10
Speak with customers early… intelligently Deliver the smallest product possible (MVP) Iterate over ideas Quickly measure the success of ideas
SLIDE 11
SLIDE 12
SLIDE 13
IPO: 1 Billion…. 2 Billion? Grew 392 % Last Year
SLIDE 14
Think Vertical, Not Horizontal Google = Horizontal Cambrai = Vertical The skinner the better… Think thin Pick a market you can %100 dominate
Protection Suits
Military Police Dog Trainers Fireman Failed Success
SLIDE 15
Think About the Whole Experience… …And Find a Way Deliver It
SLIDE 16
SLIDE 17
Define a Why You Do IT Become an Expert… right away Know what you don’t know & Get Outside the Office List of questions (Steve Blank) Create Mental Models and Personas of your Customers; and try to validate them Don’t forget to ask for money Would you pay a million for it? Focus on ROI
SLIDE 18
SLIDE 19
The Landing Page (Smoke Test Site) A/B Testing Use what you learned, advertise your idea Make a Sign-up Now Google Ad Words up or Other Marketing Gauge Ideas Success Truly an MVP Minimum Viable Product
2 5 1 3 7 4 6
SLIDE 20
Def efin ine e th the MV e MVP
“ The minimum viable product is that version
- f a new product which allows a team to
collect the maximum amount of validated learning about customers with the least effort” – Eric Reis
- Probably more minimal then you think
- “Only a special subset of customers will be
interested and what gets them breathing heavy is the long-term vision for your product.”
- You’re selling the vision and delivering the
minimum feature set to visionaries not everyone
SLIDE 21
SLIDE 22
Mentorship is a Two-Way Street You know more then you think Find ways to help them Professors, Incubators, Business Leaders in the Community Ask for their time Make Your Own Luck with Mentors
SLIDE 23
Find Mentors Test Your Ideas Early and Iterate Over Them Great time for Newfoundland to Start a Knowledge-based Economy Enjoy the ride
SLIDE 24
Email: amichaelwinter@gmail.com Twitter: amichaelwinter If you have any questions that I can help with, do not hesitate to ask
SLIDE 25
SLIDE 26
http://nat.org/blog/2011/06/i nstant-company/ http://www.slideshare.net/U TR/how-to-pitch-a-vc-dave- mcclure Crossing the Chasm Business Model Generation The 4 Steps to Epiphany Good to Great HackerNews TechCrunch Mashable Steve Blank Eric Reis
SLIDE 27
Google Apps (Free until 25 users) Office 365 BizSpark GitHub (25 $/mth) HostedSvn.com
- JIRA ($10 for 10 users)
SaaS* can power your entire business (not to mention be your business)
*Software As A Service
SLIDE 28
Google Apps Office 365 UnlimitedConferencing Skype Cambrai Themeforest Joomla, Wordpress SnapSight launchrock Rackspace Amazon WS Linode Test Ideas Azure
FounderFuel YCombinator Wesley Clover Genesis Center
- http://nat.org/blog/2011/06/ins
tant-company/
SLIDE 29
Backup Slides
SLIDE 30
Two Assumptions Product Known Customers Known
SLIDE 31
SLIDE 32