POWER OF THE CRM Drive Guest Experience and Personalization GUEST - PowerPoint PPT Presentation

POWER OF THE CRM Drive Guest Experience and Personalization

GUEST 2.0

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DATA PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES DIGITAL MARKETING FEEDBACK / SURVEYS DATA APPENDS

DATA TRANSACTIONAL PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES Guest Knowledge & Understanding • Repeat Stayers • Brand usage • F&B Spend HOTEL OPERATIONS • Smart Guest Profiling • Revenue Attribution DIGITAL MARKETING • Lifetime Value • Behaviors • Preferences • Trends FEEDBACK / SURVEYS DATA APPENDS MARKETING EXPERIENCE

DATA TRANSACTIONAL PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES Guest Knowledge & Understanding • Repeat Stayers • Brand usage • F&B Spend HOTEL OPERATIONS • Smart Guest Profiling • Revenue Attribution DIGITAL MARKETING • Lifetime Value • Behaviors • Preferences • Trends FEEDBACK / SURVEYS DATA APPENDS MARKETING BUSINESS

GUEST JOURNEY Inspiration Contact Arrival Connect Engage Delight Shares Retarget Onboard Wi-Fi Messenger Wi-Fi Wi-Fi Website Wi-Fi Wi-Fi Website Wi-Fi Email Cellular SMS Location Location Guest Feedback Location SMS Bluetooth Advertising Email Bluetooth Beacon Mobile App Social Media Bluetooth Messenger Beacon Beacon Social Media Social Media Mobile App Door Lock Customer Email PMS Identity Mobile App Mobile App Mobile App Advertising Customer Identity SMS SMS Customer Customer Analytics Messenger Analytics Messenger Marketing Platform Customer Customer Identity Orchestration Identity Customer Workforce Customer Analytics Notification Analytics Orchestration Orchestration

UNIFYING THE CHANNELS

VOICE AI & GUEST SERVICES

IN-ROOM CONTROLS

data is currency.