POWER OF THE CRM Drive Guest Experience and Personalization GUEST - - PowerPoint PPT Presentation

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Aug 16, 2023 294 likes •476 views

POWER OF THE CRM Drive Guest Experience and Personalization GUEST 2.0 end start DATA PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES DIGITAL MARKETING FEEDBACK / SURVEYS DATA APPENDS DATA TRANSACTIONAL PROPERTY MANAGEMENT SYSTEM

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POWER OF THE CRM

Drive Guest Experience and Personalization

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GUEST 2.0

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start end

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DATA APPENDS DIGITAL MARKETING FEEDBACK / SURVEYS PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES

DATA

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DATA APPENDS DIGITAL MARKETING FEEDBACK / SURVEYS PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES HOTEL OPERATIONS TRANSACTIONAL

DATA

MARKETING

EXPERIENCE

Guest Knowledge & Understanding

Repeat Stayers
Brand usage
F&B Spend
Smart Guest Profiling
Revenue Attribution
Lifetime Value
Behaviors
Preferences
Trends

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DATA APPENDS DIGITAL MARKETING FEEDBACK / SURVEYS PROPERTY MANAGEMENT SYSTEM VENUES/F&B/SALES HOTEL OPERATIONS TRANSACTIONAL

DATA

MARKETING

BUSINESS

Guest Knowledge & Understanding

Repeat Stayers
Brand usage
F&B Spend
Smart Guest Profiling
Revenue Attribution
Lifetime Value
Behaviors
Preferences
Trends

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Inspiration Contact Arrival

Onboard

Connect Engage Delight Shares Retarget

Website SMS Cellular Wi-Fi Bluetooth Beacon Wi-Fi Mobile App SMS Customer Analytics Orchestration Customer Identity Bluetooth Beacon Wi-Fi Location Marketing Platform Mobile App Customer Identity Customer Analytics Workforce Notification Orchestration Location Bluetooth Beacon Wi-Fi Door Lock Mobile App Wi-Fi Location SMS Customer Analytics Orchestration Customer Identity Social Media Guest Feedback Customer Analytics Customer Identity Wi-Fi PMS Website SMS Messenger Messenger Messenger Email Advertising Messenger Social Media Email Advertising Social Media Email Mobile App Mobile App

GUEST JOURNEY

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UNIFYING THE CHANNELS

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VOICE AI & GUEST SERVICES

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IN-ROOM CONTROLS

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data is currency.

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