CRM and Address Quality Do you know how good your address data is? - - PowerPoint PPT Presentation

CRM and Address Quality

Do you know how good your address data is?

Major software Merger

• CRM

database merger

• Service

and Forecasting

• Large

budgeting involved

Major Software Merger

• CRM

database merger

• Service and

Forecasting

• Large

budgeting involved Initial Analysis

• 6 million

duplicated customers

• Duplicates

manually detected

• Address

picked as identifier

Major Software Merger

• CRM

database merger

• Service and

Forecasting

• Large

budgeting involved Initial Analysis

• 6 million

duplicated customers

• Duplicates

manually detected

• Address

picked as identifier Using Loqate

• 2 million

more duplicates detected

• Huge

potential losses avoided

CRM information sources

Imported from multiple sources with conflicting formats Manually entered by rushed and pressured users Migrated or distributed between incompatible platforms Duplicated from multiple sources

Sources of Errors

• Lack of awareness of address formats
• Lack of concern and diligence

People

• Global reach of systems
• Mergers, acquisitions, combinations,

downsizing

Processes

• Global postal address variations
• 248 countries, 10,000 languages, and

130 different address formats

Policies

Do you know the financial impact?

The Financials of User Experience

• 4 times more likely to defect to a competitor if the problem is

service-related versus price- or product-related Customers have very high expectations of service

• Probability of sales to a repeat customer is 70%
• Probability of sales to a new prospect is 5-20%

Extending the wallet share is critical

• $52.50 average purchase for repeat customers vs $24.50 for first

time buyers Customer purchases increase along with their satisfaction

E-commerce

Merchandise delivery is critical

E-commerce margins are too low to absorb the risk Selecting the right delivery service can save millions Bad experiences ruin customer relationships Example

Average online order value: $47 Yearly customer purchase value: $300 91% of unhappy customers leave without complaining Losing a $100 order could cost $700 in lost wallet share

Contact Centers

Incorrect addresses affect all downstream functions Average Contact Center operator

Up against a quota Unfamiliar with local and international address formats

No initial or downstream address quality checks

Example

Technicians dispatched to wrong address, months after subscription 49% of customers complain online for late service 27% move to a competitor $85 service fee wasted, and $330 per lost customer annually

The Intangibles of User Experience

• International business on a steady rise

Customers are more geographically distributed than ever before

• One dissatisfied customer can dissuade 9-15 potential customers

through online reviews Angry customers will complain online

• 55% of customers would pay extra to guarantee a better service

70% of buying experiences based on perception of service

Loqate improves user experience

Address Verification Address Powersearch Transliteration

Address Verify

Leader in global address verification:

Understand the quality and accuracy of your addresses Normalize address input Verify the addresses that are valid Correct the invalid addresses

Standardize and cleanse address data to improve service and avoid costly mistakes

741 Muntan View Rd Ste 4 SD 57702 USA

NEXT

741 Muntan View Rd Ste 4 SD 57702 USA

NEXT

741 Mountain View Road Suite 4 Rapid City SD 57702-2539 USA

741 Muntan View Rd Ste 4 SD 57702 USA

NEXT

741 Mountain View Road Suite 4 Rapid City SD 57702-2539 USA

By correcting the street name, adding the city and the Postcode+4, we guarantee proper delivery

Address Powersearch

Unparalleled speed and accuracy:

Data validated upon entry International coverage Up to 80% keystroke reduction High performance search

Improve efficiency and customer service using our fast and accurate address autocomplete

Address Powersearch

Transliteration

Phonetic conversion between Latin and 9 alphabets Improve service to customers internationally Expand the borders of your business beyond North America and Western Europe

200433 上海市上海市杨浦 区黄兴路1729 1729 HuangXingLu Yangpuqu 200433 Shanghai

6-1-8 TSUKIMINO YAMATO-SHI KANAGAWA 242-0002 YAMATO-SHI 242-0002 KANAGAWA Japan

SUBMIT

To: Kamogawa Genji

242-0002 神奈川県大 和市つきみ 野6-1-8

鴨川 源氏

Benefits of Loqate

Reduce parcel delivery errors

Avoid losses and deteriorating customer relationships

Improve your knowledge of your customers

Provide customized and localized service

Keep your data up to date

Loqate reference data upgraded regularly, with new data added at every release

Maintain and improve valuable relationships

Improve user experience by avoiding common pitfalls

Why Loqate?

Unsurpassed Global Coverage

Breadth and depth - Reference data for 240+ countries Multiple address and geocode data sources for many countries Timeliness of data acquisition and refresh

Robust Parsing and Validation

Corrects misplaced data in wrong fields Unhindered by extraneous non address and junk data

Fast and Responsive

4 major releases per year New data constantly acquired upon customer requests Total company focus on address verification

1111 Bayhill Drive, San Bruno, CA 94066 USA

V 4 4 4 4 - I 4 4 4 4 - P 6 - 1 0 0

Verification Parsing Postcode Matchscore

Honesty in Reporting

Accuracy Verification Code

Not all addresses can be validated to the same extent Loqate tells you exactly how reliable and accurate each address is

Loqate options

Local Install

Quick and easy installation Platform independent Easily integrated into applications Flexible license pricing for unlimited usage

Cloud

300+ batch addresses cleansed by second Flexible pre-paid pricing Constant performance improvement

See More. Share More. Sell More. results@cloudbilt.com 866.547.8016

John Stewart CEO

See More. Share More. Sell More. results@cloudbilt.com 866.547.8016

See More. Share More. Sell More. results@cloudbilt.com 866.547.8016

Available May 1st on the Salesforce AppExchange

loqate.com | everythinglocation.com | lqt.me

999 BAKER WAY STE 320 SAN MATEO CA 94404-1566