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Please wait The training is starting soon PLEASE HAVE A PEN AND PAPER READY TO TAKE NOTES FOR YOUR OWN BENEFIT Please Make Sure You Do You THESE 3 THINGS 1 Let us know if you can see Turn off all distractions. Be Sure to TAKE NOTES the


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SLIDE 1

Please wait…

The training is starting soon PLEASE HAVE A PEN AND PAPER READY TO TAKE NOTES

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SLIDE 2

FOR YOUR OWN BENEFIT

Please Make Sure You Do You THESE 3 THINGS Let us know if you can see the screen and hear us. Turn off all distractions. These strategies can be highly effective for you if you PAY ATTENTION  Be Sure to TAKE NOTES and ASK QUESTIONS!

1

DIAMOND TRAINING

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SLIDE 3

FACEBOOK BREAKTHROUGH

The Complete A-Z Blueprint For Using Facebook Ads, Systems and Automation to Own Your Market Presented by Jeff Coga

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SLIDE 4
  • Week 1: All Things Funnels: Setting up the funnel, determining your target market.
  • Week 2: Launch Campaign: Getting Ad’s approved and how to use ‘swipe files’
  • Week 3: Analyze Campaign and Monitor Leads: How to split test Ad’s for optimizations
  • Week 4: Account Management and Scaling: How to Manage Your Bankroll

Submit your results! We’ll also give away a $1,000 FB ad spend credit for one-lucky business owners! BONUS #1: Lead capture sites we’re working on. BONUS #2: Magnetic Inbound Marketing (Advanced Training) Graduation Present #1: FB Group How to Acquire Targeted Local Facebook For Your Real Estate Business (or any business). Graduation Present #2: Tickets to a LIVE event I’ll be holding in Orange county.

SCHEDULE FOR NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

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SLIDE 5

WE’RE GOING TO FOCUS ON STRATEGY AND PROCESS …NOT FLASHY ‘TACTICS’

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SLIDE 6

YOUR AGE IS IRRELEVANT

YOUNG OLD

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SLIDE 7

YOUR SKILL SET IS IRRELEVANT

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SLIDE 8

Consider the possibility that we don’t realize that our attitude toward something has been greatly influenced by the number

  • f times we have been exposed to it in the past.

– Jeff Coga -

WHAT DOES MATTER

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SLIDE 9

THIS IS A LONG TRAINING WITH A LOT OF INFORMATION SO TAKE NOTES. AT THE END OF THE WEBINAR YOU’LL BE GIVEN AN ASSIGNMENTS TO COMPLETE BE SURE TO COMPLETE THOSE ASSIGNMENTS PRIOR TO OUR NEXT MEETING.

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SLIDE 10

WE HAVE A LOT TO COVER…

I’M GOING TO GIVE YOU THE SLIDES + ADDITIONAL BONUS TRAINING FOR PEOPLE WHO COMPLETE THE 4 WEEK BOOTCAMP

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SLIDE 11

“I can’t believe it” “That is why you fail”

There’s a Deeper Meaning To Everything I Share With You Today

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SLIDE 12

OUR AGREEMENT Please raise your right hand! 

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SLIDE 13

LIVE IN THE WORLD OF POSSIBILITY The Circle of Possibility

Knowledge You Know

KNOWLEDGE IN THE WORLD

I agree to… REDEFINE WHAT IS POSSIBLE

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SLIDE 14

The Circle of Possibility

Knowledge You Know

KNOWLEDGE IN THE WORLD

Knowledge You DON’T Know

LIVE IN THE WORLD OF POSSIBILITY

I agree to… REDEFINE WHAT IS POSSIBLE

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SLIDE 15

I agree to… REDEFINE WHAT IS POSSIBLE

The Circle of Possibility

Knowledge You Know Knowledge You DON’T Know Knowledge You DON’T Know That You DON’T Know

KNOWLEDGE IN THE WORLD

LIVE IN THE WORLD OF POSSIBILITY

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SLIDE 16

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

? ?

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SLIDE 17

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

?

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SLIDE 18

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

TODAY

? ?

Strategic Thinking*

*I’ll talk about what this means in a bit…

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SLIDE 19

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

TODAY

Strategic Thinking*

*I’ll talk about what this means in a bit…

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SLIDE 20

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

TODAY

Strategic Thinking*

*I’ll talk about what this means in a bit…

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SLIDE 21

TACTICS

  • How to create a FB

page

  • How to create a

video

  • How to create a

lead capture page

  • How to run FB ads
  • How to retarget

your audience on FB

STRATEGY

  • Team Building
  • Marketing
  • Monetization
  • Growth
  • Velocity
  • Influence
  • Persuasion
  • Positioning
  • Systemization

Winning in Facebook Advertising

Can you deliver in these two vital areas?

TODAY

Strategic Thinking*

*I’ll talk about what this means in a bit…

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SLIDE 22

Let me show you WHY tactical information is EASY if you’re willing to simply look for that information and roll up your sleeves.

Winning in Facebook Advertising

Can you deliver in these two vital areas?

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SLIDE 23

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

? ? ? ? ? ?

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SLIDE 24

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

? ? ? ? ?

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SLIDE 25

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

? ? ? ?

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SLIDE 26

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

? ? ?

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SLIDE 27

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

? ?

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SLIDE 28

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

?

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SLIDE 29

MY GOAL NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

Struggling Entrepreneurs Opportunity Seeking Successful Entrepreneurs Strategic Thinking HOPE CLARITY/FOCUS Focus on Tactics Focus on Strategy

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SLIDE 30

THE SCALE OF LEAD GENERATION

Phone/Door to Door (1 to 1 Sales) Email Marketing Social Media PPC/MEDIA BUYS Stage/Webinar (Group Selling) Easiest HARDER

Different Lead Generation Strategies Equals Different Scalability and Risk

HUNTING FARMING Harder To Automate Easier to Automate

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SLIDE 31
  • Week 1: All Things Funnels: Setting up the funnel, determining your target market.
  • Week 2: Launch Campaign: Getting Ad’s approved and how to use ‘swipe files’
  • Week 3: Analyze Campaign and Monitor Leads: How to split test Ad’s for optimizations
  • Week 4: Account Management and Scaling: How to Manage Your Bankroll

Submit your results! We’ll also give away a $1,000 FB ad spend credit for one-lucky business owners! BONUS #1: Lead capture sites we’re working on. BONUS #2: Magnetic Inbound Marketing (Advanced Training) Graduation Present #1: FB Group How to Acquire Targeted Local Facebook For Your Real Estate Business (or any business). Graduation Present #2: Tickets to a LIVE event I’ll be holding in Orange county.

SCHEDULE FOR NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

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SLIDE 32

Week 1: All Things Funnels: Setting up the funnel, determining your target market.

ARE YOU READY?

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SLIDE 33

Let’s Now Get Into First Topic SELLER LEADS

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SLIDE 34

QUICK QUESTION… WHO IS YOUR IDEAL SELLERS?

(BE DETAILED)

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SLIDE 35

WHAT ABOUT… I NEED MORE SELLER LEADS?

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SLIDE 36

The Sales Cycle

Leads Sales Fulfilment

Phase 1 Phase 2 Phase 3

Front End Machine Back End Machine

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SLIDE 37

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

? ? ? ?

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SLIDE 38

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

? ? ?

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SLIDE 39

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

? ?

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SLIDE 40

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

?

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SLIDE 41

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

Which Is Cheaper To Generate Leads?

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SLIDE 42

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

PHASE 3 + PHASE 4 MOST EXPENSIVE LEADS AND MOST COMPETATIVE = HARD(er) TO SCALE

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SLIDE 43

Not All Seller Leads Are Created Equal

PHASE 4 PHASE 2 PHASE 3 PHASE 1 INTEREST LEVEL OF LEADS NEEDING YOU

MIGHT WANT TO DO BUSINESS LATER I’M READY TO BUSINESS TODAY

“What Problem? “I Can Handle My Own Problem” “I’m Searching For Answers” “I Need You To Come Save Me NOW!”

PHASE 1 + PHASE 2 LEAST EXPENSIVE LEADS AND LEAST COMPETATIVE – EASY(ier) TO SCALE

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SLIDE 44

How to Reverse Engineer Your Ideal Seller Leads

Leads Problem Solution Locate

? ? ?

Goal Phase 3 Phase 2 Phase 1

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SLIDE 45

Leads Problem Solution Locate

? ?

Goal Phase 3 Phase 2 Phase 1

How to Reverse Engineer Your Ideal Seller Leads

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SLIDE 46

Leads Problem Solution Locate

?

Goal Phase 3 Phase 2 Phase 1

How to Reverse Engineer Your Ideal Seller Leads

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SLIDE 47

Leads Problem Solution Locate

Phase 3 Phase 2 Phase 1 Goal

How to Reverse Engineer Your Ideal Seller Leads

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SLIDE 48

Leads Problem Solution Locate

Phase 1 Phase 2 Phase 3 Goal

How to Reverse Engineer Your Ideal Seller Leads

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SLIDE 49

Leads Problem Solution Locate

How to Reverse Engineer Your Ideal Seller Leads

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SLIDE 50

How to Reverse Engineer Your Ideal Seller Leads

*ASSIGNMENT TIME*

Problem Solution Write Down All of

Type in who you are going after in your market and the problem(s) they are having… if you’re fast type the solution too! 

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SLIDE 51

If You’re Targeting Builders

Problem Solution Write Down All of Lack of deals I have access and inside knowledge of deals that no one has. Need to Sell FAST

(Because of the Cost of Capital)

I have a pool of ready and able buyers, hungry to make offers…today.

? ?

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SLIDE 52

If You’re Targeting Builders

Problem Solution Write Down All of Lack of deals I have access and inside knowledge of deals that no one has. Need to Sell FAST

(Because of the Cost of Capital)

I have a pool of ready and able buyers that’s hungry to make

  • ffers…today.
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SLIDE 53

If You’re Targeting Distress Sales

Problem Solution Write Down All of Uncertainty I have knowledge to get you the highest NET $. Need to Sell FAST (Because of _______) I have a pool of ready and able buyers, hungry to make offers…today.

? ?

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SLIDE 54

If You’re Targeting Distress Sales

Problem Solution Write Down All of Uncertainty I have knowledge to get you the highest NET $. Need to Sell FAST (Because of _______)

I have a pool of ready and able buyers that’s hungry to make

  • ffers…today.
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SLIDE 55

If You’re Targeting Luxury Seller

Problem Solution Write Down All of Am I getting the highest NET proceeds and what’s my opp. cost?

I have ______ buyers who are ready and able to buy today, and know we have a ‘lack of inventory’

I don’t have my next home to move into I can __________

? ?

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SLIDE 56

If You’re Targeting Luxury Seller

Problem Solution Write Down All of Am I getting the highest NET proceeds and what’s my opp. cost?

I have ______ buyers who are ready and able to buy today, and know we have a ‘lack ____________’

I don’t have my next home to move into I can __________

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SLIDE 57

If You’re Targeting First Time Homebuyers

Problem Solution Write Down All of Can I buy a house for the same as I’m renting?

I have the ability to project and explain the benefits of owning a home VS renting.

I don’t have enough down payment I have a loan program that will_______

? ?

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SLIDE 58

If You’re Targeting First Time Homebuyers

Problem Solution Write Down All of Can I buy a house for the same as I’m renting?

I have the ability to project and explain the benefits of owning a home VS renting.

I don’t have enough down payment I have a loan program that will_______

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SLIDE 59

What’s the common theme?

TYPE YOUR ANSWER

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SLIDE 60

What’s the common theme?

A BUYER(s)

*Your Buyers List is Your NUMBER 1 Asset!* What are your thoughts?

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SLIDE 61

A BUYER(s)

*Your Buyers List is Your NUMBER 1 Asset!*

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SLIDE 62

DID YOU GET VALUE OUT TODAY’S TRAINING?

EMAIL ME A COPY OF YOUR NOTES/PICTURE OF YOUR NOTES TO JEFFCOGA@GMAIL.COM TO WIN A COOL PRIZE!

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SLIDE 63

WEEK 1 ASSIGNMENT

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SLIDE 64

THE SCALE OF LEAD GENERATION

Phone/Door to Door (1 to 1 Sales) Email Marketing Social Media PPC/MEDIA BUYS Stage/Webinar (Group Selling) Easiest HARDER

Different Lead Generation Strategies Equals Different Scalability and Risk

HUNTING FARMING Harder To Automate Easier to Automate

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SLIDE 65

ASSIGNMENT #1

SEND THE GET BUSINESS TODAY EMAIL CAMPAIGNS www.GiftFromJeff.com/getbusinesstoday

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SLIDE 66

ASSIGNMENT #2

EMAIL SUPPORT YOUR CURRENT ASSETS SUBJECT LINE: MY ASSETS wecare@realestatestrategylab.net

  • Number of email leads
  • Your websites (all of them – and if you’re paying for stuff let

me know how much and if you have contract).

  • Your Facebook Page(s) – provide the links/name.
  • Your Top 4 Zip-codes you want to market in.
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SLIDE 67

ASSIGNMENT #3

FOR MY OVER ACHIEVERS  wecare@realestatestrategylab.net

SET UP THIS AD CAMPAIGN EMAIL OF DETAILED INSTRUCTIONS WILL BE SENT.

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SLIDE 68
  • Week 1: All Things Funnels: Setting up the funnel, determining your target market.
  • Week 2: Launch Campaign: Getting Ad’s approved and how to use ‘swipe files’
  • Week 3: Analyze Campaign and Monitor Leads: How to split test Ad’s for optimizations
  • Week 4: Account Management and Scaling: How to Manage Your Bankroll

Submit your results! We’ll also give away a $1,000 FB ad spend credit for one-lucky business owners! BONUS #1: Lead capture sites we’re working on. BONUS #2: Magnetic Inbound Marketing (Advanced Training) Graduation Present #1: FB Group How to Acquire Targeted Local Facebook For Your Real Estate Business (or any business). Graduation Present #2: Tickets to a LIVE event I’ll be holding in Orange county.

SCHEDULE FOR NEXT 4 WEEKS

Help opportunity seeking entrepreneurs become strategic thinking entrepreneurs

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SLIDE 69

TYPE YOUR QUESTIONS IN NOW We’re now open for questions. If you have not, please type your questions in now.