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Platform Revolution Geoff Parker Fellow, MIT Center for Digital - - PowerPoint PPT Presentation
Platform Revolution Geoff Parker Fellow, MIT Center for Digital - - PowerPoint PPT Presentation
Platform Revolution Geoff Parker Fellow, MIT Center for Digital Business Professor, Tulane University July 26, 2013 Pipes to Platforms TELCOS/HANDSE DEVELOPERS CONSUMERS T MFRS DEVELOPER USERS S Platforms User User Type 1 Type 2
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Pipes to Platforms
TELCOS/HANDSE T MFRS
DEVELOPERS CONSUMERS DEVELOPER S USERS
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Platforms
Platform
User Type 1 User Type 2
- Business and technology building blocks.
- Resources used in common; network effects.
- Match buyers & suppliers; transact and
create value using platform resources.
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Disruption Past: News
Path: Aggregation; Classified Ad Revenue Problem Solved: Social Curation
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Disruption Present: Lodging
Path: New Supply Problem Solved: Trust/Insurance
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Patterns of Disruption
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Patterns of Disruption
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Patterns of Disruption
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Disruption Present: Education
Path: New Supply; Break the Bundle Problem To Solve: Certification
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Regulation Wars
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Why Now? Many new users!
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Why Now? New Behavior
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Why Now? Falling costs of entry
http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/
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The Accidental Platforms
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Platforms by design
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Many Targets
Pattern: Gatekeeper, Supply, Co-creation
http://marketingyoucanuse.com
- Legal
- Education
- Finance
- Energy
- Transportation
- …
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Takeaways
- Design with intent
- Organize internally
- Nurture ecosystems
- Create flow and data
http://fitdeck.com/connect/bid/93264/The-Sunrise-Start