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Platform Revolution Geoff Parker Fellow, MIT Center for Digital - PowerPoint PPT Presentation

Platform Revolution Geoff Parker Fellow, MIT Center for Digital Business Professor, Tulane University July 26, 2013 Pipes to Platforms TELCOS/HANDSE DEVELOPERS CONSUMERS T MFRS DEVELOPER USERS S Platforms User User Type 1 Type 2


  1. Platform Revolution Geoff Parker Fellow, MIT Center for Digital Business Professor, Tulane University July 26, 2013

  2. Pipes to Platforms TELCOS/HANDSE DEVELOPERS CONSUMERS T MFRS DEVELOPER USERS S

  3. Platforms User User Type 1 Type 2 Platform • Business and technology building blocks. • Resources used in common; network effects. • Match buyers & suppliers; transact and create value using platform resources.

  4. Disruption Past: News Path: Aggregation; Classified Ad Revenue Problem Solved: Social Curation

  5. Disruption Present: Lodging Path: New Supply Problem Solved: Trust/Insurance

  6. Patterns of Disruption

  7. Patterns of Disruption

  8. Patterns of Disruption

  9. Disruption Present: Education Path: New Supply; Break the Bundle Problem To Solve: Certification

  10. Regulation Wars

  11. Why Now? Many new users!

  12. Why Now? New Behavior

  13. Why Now? Falling costs of entry http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/

  14. The Accidental Platforms

  15. Platforms by design

  16. Many Targets • Legal • Education • Finance • Energy • Transportation • … http://marketingyoucanuse.com Pattern: Gatekeeper, Supply, Co-creation

  17. Takeaways • Design with intent • Nurture ecosystems • Organize internally • Create flow and data http://fitdeck.com/connect/bid/93264/The-Sunrise-Start

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