PINNACLE COMMUNICATIONS INT'L, INC. 2016 – BUSINESS OVERVIEW
This pro forma is a conservative forward-looking statement of Pinnacle’s anticipated growth over the next twelve months. September October November December January February March Revenue $0 $59,081 $146,560 $246,557 $350,926 $462,317 $581,262 Expenses ($100,450) ($109,248) ($111,570) ($189,619) ($191,479) ($193,516) ($195,746) P&L ($100,450) ($150,617) ($115,628) ($58,690) $100,756 $369,556 $755,071 April May June July August Total Revenue $708,338 $844,170 $989,435 $1,144,869 $1,311,272 $6,844,786 Expenses ($195,746) ($198,188) ($200,864) ($203,794) ($210,524) ($2,112,009) P&L $1,265,220 $1,908,526 $2,694,166 $3,632,030 $4,732,777 $4,732,777 The following information provides the facts and assumptions for the probability of achieving these results.
THERE ARE ONLY A COUPLE OF THINGS IN LIFE THAT ARE GUARANTEED
BEYOND A GUARANTEE YOU CAN ONLY MAKE YOUR BEST DECISIONS BY Understanding the Facts & Estimating Probability for Success WHAT FOLLOWS ARE PINNACLE’S FACTS AND BEST ESTIMATE OF PROBABILITIES
FACTS, THROUGH MID-2016 • PinnacleLD.com • Has created over 200 brands, co-brands and private • Pinnacle’s Infographic labels • Incorporated in 1995 • Affiliated with 1,600+ online retailers • In business for 21 years when over 95% of other • Holds contracts for 9 different favored-nation services internet companies failed • Built nonprofit and local brands • Occupies No. 1 spot organically and 5 out of the • Joint-ventures and profit-shares with major accounts top 10 rankings on Google within our sweet • Began shopping and benefit campaigns on social media spot “Cash Back Shopping solutions” preparing for viral build • 3 patent - pending technologies • $17.5M tax-loss carry-forward ($7M net present value) Mobile Presenter • Infinite Depth Commissions • Responsive Sales Support System •
SOME OF OUR WORK
One company in Pinnacle’s space sold for $1B cash, therefore Pinnacle’s advisory board wanted to see a comparison of how Pinnacle compares to the 147 companies that obtained a $1B evaluation in the last 12 months.
PINNACLE HAS 6 OUT OF 8 CRITERIA FOR BECOMING A BILLION-DOLLAR COMPANY 1. 3. They are the best at what they do They Use Their Time Wisely • SalesForce Article 2. They Go For Mass Markets 4. They Are Not Scared To Work Hard • Surest way to build a billion dollar company • “the best way to create a consumer Internet 5. High Profit Margins company worth north of a billion dollars is to 6. build a digital transaction business – a They Take Risks company that connects buyers and sellers” • Contracted Jaguars when we only had 3 people • E-Commerce is the New Retail Storefront • All started from a collections call for Season Tickets • We do all of the above Pinnacle’s Missing*: Staffing – Average of 1,800 Start-up Funding – Average $584M *References : http://www.retireat21.com/blog/how-to-create-a-billion-dollar-company http://www.hongkiat.com/blog/billion-dollar-startups/
FACTS, CONTINUED As we have entered 2016, Pinnacle is positioned to maximize its value and profitability through three time- tested, proven deployments. Directed for a sale, merger and/or significant dividend by the end of 2017: B2C: GreenBackStreet and CashBack Earnings Reverse Engineering EBATES.com that sold for $1B Needs : Updated messaging; App store app B2B: FreeCashBackMall Platform: Brands, Co-brands and Private Labels Matching pro forma and Current and pending business numbers by using the Needs : Business-building system, professional messaging to deploy/monetize; 15 more staff; App store app materials and systems Internet, social media viral build system produced by Kurt, Steve Pinnacle has contracted Kurt Mortensen, Steve Waters and Marcus Patterson for their skillsets because they have and Marcus that comes proven to make their clients a lot of money. We are providing them the opportunity to do the same for us and from implementing their themselves, affording them the opportunity to earn residual income in the process within their own brand. Why they work product in all of have engaged Pinnacle’s Brands, co- Kurt will produce a webinar system that enrolls free members, upgrades them to IBOs and provides • brands, private labels immediate training on how to grow their business. and GreenBackStreet Free Member Video already produced • (where applicable). Steve & Marcus will provide internet deployment to drive people to their shopping portal and IBO • platforms They will also be crafting messaging for our current members on shopping, benefits and becoming • their own boss via email and all social media outlets This pro forma demonstrates what they will do in their own brand with Kurt’s system along with Marcus and Steve’s conversion funnels Needs : Staff to manage and scale
FACTS THAT VALIDATE THE PROBABILITY OF OUR PROFITABILITY To maximize Pinnacle’s value and income potential… Prepared for September 1 st deployment of our turnkey online 2-year Contracts for 9 of the best high margin lifestyle benefit business-building system with tools, training and automation service packages: designed for a viral build 1. Pinnacle’s TurnKey ID Solutions – Exclusive , protect your identity with the Kurt Mortensen • only patent-pending protection, prevention and repair solution 2. Pinnacle’s Compass Life Management System – Exclusive , turnkey personal, Provided specialized training to numerous Fortune 500 and • multinational companies business and life management system to organize and control your life 3. Pinnacle’s The Doctor on call - Online physicians, health assessments, nurse Endorsements from Stephen R. Covey, Brian Tracy, Larry and more • hotline, health library with fitness and nutrition Steven Waters • 4. Pinnacle’s ID Preserve – Protect yourself from the devastation of identity Mentored with New York Times Best-Selling Author Robert G. Allen and theft with monitoring, protection and restoration services • obtained his real estate license 5. Pinnacle’s Premier Savings Network – Discounts at local merchants, national Author of “Creating Wealth Without Risk” retailers, gift card brands and $25 weekly grocery coupons • 6. Pinnacle’s Everyday Bundled Savings – The Doctor On Call, ID Preserve Spent 15 years perfecting the steps and the process of investing in tax • lien certificates and in 2001 founded Tax Lien University (Family) and Premier Savings Network combined to save you over 25% 7. Pinnacle’s Everyday Discounter - travel, entertainment and merchandise Marcus Patterson • 8. Pinnacle’s ID Preserve Plus – adds a legal plan to ID Preserve individual or Marketing consultant with 10+ years experience • family (not a retail product) Worked with Robert G. Allen, Dr. Paul Dobransky and Kurt Mortensen • 9. Pinnacle’s Travel Entertainment Network - Exclusive savings on resorts, Author of pieces for Marshall Sylver, T. Harv Ecker and Mark Victor hotels, flights, cars, cruises, trains, jet vacations, tours, skiing, RVs, tickets, • Hansen golf, dining, movies and more Ghost Writer of book “Real Magic” for rising star, Parker Winder • This provides additional assets to the company that will increase the value during a sale, merger and/or dividend.
EVALUATION & CONCLUSION TO EXECUTE ON THE THREE AREAS OF PRODUCTION WE NEED TO: #2 Hire Staff #3 Execute #1 Complete the loan Term Sheet Execute on the business Roles to fill plan outlined above Promissory Note The facts listed above provide the tools The facts listed above create the business training and materials for us to execute on our model that when combined with the $900K to business plan. When we shared our hire staff, scale and manage, create the anticipated results, Benchmark International probability of achieving what is shown in the provided us with a 47-page report identifying pro forma. what Pinnacle could be worth with $5M/month gross and $1M/month net. See evaluation * See Proposal You determine what the facts show and the probability of success from the loan raise of the $900K and the hiring of the staff needed to execute on Pinnacle’s business plan with 3 distinct profit centers.
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