Payal Banwari Shital Chaudhari Sonal Behal POSTGRADUATE DIPLOMA IN - PowerPoint PPT Presentation

REPORT PREPARED FOR: SEEK LIMITED REPORT TITLE SEEK BUSINESS MODEL ANALYSIS BY AUTHOR NAME Nita Kumari Payal Banwari Shital Chaudhari Sonal Behal POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE Semester 2, 2018 >>APMG 8119: DIGITAL ENTERPRISE

SEEK BACKGROUND Headquartered in Melbourne, Australia • Global Leader Founded in Operating in 18 November 1997 Countries Global Leader- Founded by – 450M Site Visitors Andrew Bassat 4M Job Opportunities Paul Bassat 150M Candidates Matt Rockman >>APMG 8119: DIGITAL ENTERPRISE

SEEK’S GROWTH PHASES >>APMG 8119: DIGITAL ENTERPRISE

SEEK NETWORK COMPANIES >>APMG 8119: DIGITAL ENTERPRISE

BUSINESS MODEL CANVAS >>APMG 8119: DIGITAL ENTERPRISE

Revenue Streams Annual Revenue $ 1030m Job Advertisement Banner (approx.) Advertisement Classic Ad Stand out CV online Ad Premium Educational Ad commission >>APMG 8119: DIGITAL ENTERPRISE

Revenues/Costs Risks and Opportunities Risks Opportunities Technological risk Strategic Alliances Competitors Diversifying the business Financial risk New innovative software Security risk Take advantage of New Trend >>APMG 8119: DIGITAL ENTERPRISE

COST ANALYSIS Class of Costs Estimates ($M) Source of Cost Cost Efficiency  Vendor cost  Collaborate with multiple vendors and  Direct Costs of Expert cost 64 experts to enhance organization’s  Services CV writing services bargaining power  Data management  Staff wages  350 Reduce manpower by relying more on  Employee Cost Leaves (maternity, paternity) technology  Loans and advances  Advertising cost  Marketing Expenses 110 Social media campaigns  Promotional activities Technology, products  Website maintenance and upgradation and development 21  Mobile apps upgradation expenses  Encourage employees to team up in Administration  133 Miscellaneous expenses order to reduce unnecessary day to expenses day expenses  Infrastructure  Finance cost 29 Look for cheaper finance options  Procurement cost of assets  Trading of services on online platform Transaction costs 14  Commissions  Depreciation 53 Fixed assets >>APMG 8119: DIGITAL ENTERPRISE

COST TYPES  Direct costs of services  Employee and Welfare cost OFFLINE  Marketing expenses- Banner advertisements COST  Administration expenses  Finance cost- Financial Institutions  Depreciation ONLINE  Website, technology, products and development expenses  Marketing expenses-Social Media COST  Transaction costs >>APMG 8119: DIGITAL ENTERPRISE

VALUE CREATION • Accessibility and Convenience For Candidates • Relevance • Career insights • Design • Affordability For Employers • Premium talent search • Efficient tools to shortlist candidates easily • Global leader in search engine For Seek • Newness Limited • Largest database of candidates, hirers and entrepreneurs >>APMG 8119: DIGITAL ENTERPRISE

PERSPECTIVES OF VALUE CREATION • Employee benefits • Training and growth of employees • Brandname and Goodwill INTERNAL • Improved performance. • User friendly website designed by experts ORGANIZATION PERSPECTIVE • Creates awareness of their services • The website and mobile app are very convenient, easily accessible 24*7. • New features – Sale of business, company reviews, CV online, career advices, guidance on drafting and posting ads. • Customized search options EXTERNAL • Different fees structure for different customer segments makes it more affordable for different users. ORGANIZATION • Risk reduction: Money return on wrong service. PERSPECTIVE • Personalization: Users can customize their profile the way they want to. >>APMG 8119: DIGITAL ENTERPRISE

TRANSFORMING VALUE CREATION Make realistic promises Investing on Technology Training of Employees Research and Development Building strong relationships Being Ethical and Socially Responsible Being Attentive to customer feedbacks and grievances >>APMG 8119: DIGITAL ENTERPRISE

KPMG DIGITAL EQUALISAR/ KEY FINDINGS >>APMG 8119: DIGITAL ENTERPRISE

DIGITAL REVENUE MODEL OF SEEK TARGET AUDIENCE OF SEEK Revenue Model Used Job Seekers  Premium Service  CV service  Commission  Educational Service Employers  Pay per Use or Subscription Based  For Advertising and Job Posts  Entrepreneurs Pay per Use  • Advertising Business for Sale >>APMG 8119: DIGITAL ENTERPRISE

RECOMMENDATIONS • Should provide Interactive Tools such as chat box, expert advice on call. • Personalised services to jobseekers and employers by charging some nominal fees to them to increase their success rate. • Charging some nominal fees to candidates, to keep their profile on priority in search engine, when employers are looking for the candidates. • Seek can upgrade their technological aspects and can become more cost efficient. >>APMG 8119: DIGITAL ENTERPRISE

>>APMG 8119: DIGITAL ENTERPRISE