Payal Banwari Shital Chaudhari Sonal Behal POSTGRADUATE DIPLOMA IN - - PowerPoint PPT Presentation

>>APMG 8119: DIGITAL ENTERPRISE

REPORT PREPARED FOR: SEEK LIMITED REPORT TITLE SEEK BUSINESS MODEL ANALYSIS BY AUTHOR NAME Nita Kumari Payal Banwari Shital Chaudhari Sonal Behal POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE Semester 2, 2018

>>APMG 8119: DIGITAL ENTERPRISE

Headquartered in Melbourne, Australia Founded in November 1997 Founded by – Andrew Bassat Paul Bassat Matt Rockman Global Leader- 450M Site Visitors 4M Job Opportunities 150M Candidates

• Global Leader

Operating in 18 Countries

SEEK BACKGROUND

>>APMG 8119: DIGITAL ENTERPRISE

SEEK’S GROWTH PHASES

>>APMG 8119: DIGITAL ENTERPRISE

SEEK NETWORK COMPANIES

>>APMG 8119: DIGITAL ENTERPRISE

BUSINESS MODEL CANVAS

>>APMG 8119: DIGITAL ENTERPRISE

Revenue Streams

Annual Revenue $ 1030m (approx.) Job Advertisement Banner Advertisement CV online Educational commission

Classic Ad Stand out Ad Premium Ad

>>APMG 8119: DIGITAL ENTERPRISE

Revenues/Costs Risks and Opportunities

Risks

Technological risk Competitors Financial risk Security risk

Opportunities

Strategic Alliances Diversifying the business New innovative software Take advantage of New Trend

>>APMG 8119: DIGITAL ENTERPRISE

Class of Costs Estimates ($M) Source of Cost Cost Efficiency Direct Costs of Services 64

• Vendor cost
• Expert cost
• CV writing services
• Data management
• Collaborate with multiple vendors and

experts to enhance organization’s bargaining power Employee Cost 350

• Staff wages
• Leaves (maternity, paternity)
• Loans and advances
• Reduce manpower by relying more on

technology Marketing Expenses 110

• Advertising cost
• Social media campaigns
• Promotional activities

Technology, products and development expenses 21

• Website maintenance and upgradation
• Mobile apps upgradation

Administration expenses 133

• Miscellaneous expenses
• Encourage employees to team up in
• rder to reduce unnecessary day to

day expenses Finance cost 29

• Infrastructure
• Procurement cost of assets
• Look for cheaper finance options

Transaction costs 14

• Trading of services on online platform
• Commissions

Depreciation 53

• Fixed assets

COST ANALYSIS

>>APMG 8119: DIGITAL ENTERPRISE  Direct costs of services  Employee and Welfare cost  Marketing expenses- Banner advertisements  Administration expenses  Finance cost- Financial Institutions  Depreciation

OFFLINE COST

 Website, technology, products and development expenses  Marketing expenses-Social Media  Transaction costs

ONLINE COST

COST TYPES

>>APMG 8119: DIGITAL ENTERPRISE

VALUE CREATION

• Accessibility and Convenience
• Relevance
• Career insights
• Design

For Candidates

• Affordability
• Premium talent search
• Efficient tools to shortlist candidates easily

For Employers

• Global leader in search engine
• Newness
• Largest database of candidates, hirers and entrepreneurs

For Seek Limited

>>APMG 8119: DIGITAL ENTERPRISE

PERSPECTIVES OF VALUE CREATION

INTERNAL ORGANIZATION PERSPECTIVE

• Employee benefits
• Training and growth of employees
• Brandname and Goodwill
• Improved performance.
• User friendly website designed by experts

EXTERNAL ORGANIZATION PERSPECTIVE

• Creates awareness of their services
• The website and mobile app are very convenient, easily accessible 24*7.
• New features – Sale of business, company reviews, CV online, career

advices, guidance on drafting and posting ads.

• Customized search options
• Different fees structure for different customer segments makes it more

affordable for different users.

• Risk reduction: Money return on wrong service.
• Personalization: Users can customize their profile the way they want to.

>>APMG 8119: DIGITAL ENTERPRISE

TRANSFORMING VALUE CREATION Make realistic promises Investing on Technology Training of Employees Research and Development Building strong relationships Being Ethical and Socially Responsible Being Attentive to customer feedbacks and grievances

>>APMG 8119: DIGITAL ENTERPRISE

KPMG DIGITAL EQUALISAR/ KEY FINDINGS

>>APMG 8119: DIGITAL ENTERPRISE

TARGET AUDIENCE OF SEEK Revenue Model Used Job Seekers  CV service  Educational Service  Premium Service  Commission Employers  For Advertising and Job Posts  Pay per Use or Subscription Based Entrepreneurs

• Business for Sale

 Pay per Use  Advertising

DIGITAL REVENUE MODEL OF SEEK

>>APMG 8119: DIGITAL ENTERPRISE

• Should provide Interactive Tools such as chat box, expert

advice on call.

• Personalised services to jobseekers and employers by charging

some nominal fees to them to increase their success rate.

• Charging some nominal fees to candidates, to keep their profile
• n priority in search engine, when employers are looking for the

candidates.

• Seek can upgrade their technological aspects and can become

more cost efficient.

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>>APMG 8119: DIGITAL ENTERPRISE