Table Of Contents The ReTargeter solution How ReTargeter does it - - PowerPoint PPT Presentation

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Jan 17, 2023 387 likes •578 views

Table Of Contents The ReTargeter solution How ReTargeter does it An example walk through An example walk through Further refinement options Initial thoughts on pricing Testimonials and Case Studies ReTargeter:

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SLIDE 2

The ReTargeter solution
How ReTargeter does it
An example – walk through
An example – walk through
Further refinement options
Initial thoughts on pricing
Testimonials and Case Studies

SLIDE 3

ReTargeter: Why?

Your potential customers are busy, distracted

and have short attentions spans Your potential customers need greater

Your potential customers need greater

assurance of the credibility of your business

You are spending lots of $$$ on SEO, SEM, PR

and/or conferences to drive traffic to your site

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ReTargeter: What we do

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ReTargeter: What we do

We show visitors to your website (or to a specific page
n your site) your display ads across the web
Your ads show up on premium sites like Yahoo!, CNN,

NY Times, Facebook, YouTube, Los Angeles Times NY Times, Facebook, YouTube, Los Angeles Times

We allow clients to optimize messaging by sending us

2-3 ads per ad size

Up to 175,000 targeted impressions for just $500

SLIDE 6

ReTargeter: How we do it

Place a few lines of code on your site – this

code drops a cookie on the users computer We read the cookie in real time across our

We read the cookie in real time across our

network and show an ad if we find that cookie

No personally identifiable data is stored or

recorded

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Visitor arrives at your site

I think Hooked

n Phonics
n Phonics

would be great for my kid …

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Visitor hits specific tab

Oh this is great and well priced … but I have to go

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Visitor heads to a different site later

Next Day: Just surfing the web ….

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Visitor continues to surf and sees ad

Surfing away

n the web …

Click Here for Great Deals!

Oh yea! I was just reading about this. Cool! *click*

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Visitor recognizes ad & clicks back

Wow! Glad I Wow! Glad I saw this ad! Let me buy this for my kid…

SLIDE 12

Targeting and Pacing

Targeting: We can add geographical targeting
Targeting: We can target by site category (see

appendix for categories)

Pacing: We can limit the impressions to as low as

2 impressions per user per day

Pacing: We can limit the total number of

impressions per day

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Pricing Beyond A Standard Campaign

Standard campaign: $500 (one set of code, one set of banner

ads) and provides up to 175,000 impressions

Standard campaign: effective CPM (cost per thousand

impressions) of ~$2.75

For impressions counts greater than 200K (and/or if you have

10K+ unique visitors) we scale up spend in increments of $500 – Example: 20K uniques looking for 400K impressions = $1,000 a month

There is a premium for targeting mentioned in previous slide

SLIDE 14

Testimonials and Case Studies

“For a fast growing company like ours, Retargeter is PERFECT! Within the first

month, we saw 20 new sales and increased brand awareness. You can’t get better ROI than that!” Anthony Holloway | K9Cuisine

“This solution has provided a tremendous ROI.”

Auren Hoffman | RapLeaf

“ReTargeter is a great advertising partner: they provide tremendous reach and

attentive service.” Evan Sanchez | GoMobo

“Retargeter has been great by the way. So many people think we are paying for

bigtime ad space and they continue to see our ads all over the place. We had a party last friday at our new space and about 1/2 the people commented on the

ads. $500/month is too low for such a brand raising benefit.”

Andy Wilson | LOGIK

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Testimonials and Case Studies

HomeGain --

HomeGain, a pioneer in helping people find real estate agents online, ReTargeted people that visited their “Find A Realtor” section. These folks arrived via SEO, SEM, WOM, blogs, twitter, but did not complete the

nline form. ReTargeter found these same individuals across the web

(including real estate sites like Yahoo! Real Estate and Realtor.com) and presented them with ads that encouraged them to return and complete the sign up process. This solution increased ROI and brand awareness for the sign up process. This solution increased ROI and brand awareness for HomeGain.

ChesterFrench --

ChesterFrench, an up-and-coming rock band, recently sent out an email campaign to thousands of their fans – pre-launch of their upcoming album – and cookied those users as they came to the site. When the album launched, we switched on our ReTargeter solution and those thousands of fans (and others) saw ads for ChesterFrench across the web. ChesterFrench reached #11 on iTunes and has received rave reviews.

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Testimonials and Case Studies

LOGIK --

LOGIK, a pioneer in eDiscovery (the processes of finding meaning and specific info from a mountain of data for legal purposes), ReTargeted people that visited their site. LOGIK launched a great new website and incorporated ReTargeter into their new marketing blitz. The ReTargeter campaign generated so much buzz, brand awareness and brand credibility for LOGIK that they jokingly said they should be paying a lot more for our service! service!

StickerJunkie --

StickerJunkie, a sticker company started by a well known entrepreneur, recently launched ReTargeter as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site. The most interesting result was an increase in high dollar value orders. These customers were taking longer to decide on the purchase and were also visiting competitors

sites. These folks eventually decided to purchase with StickerJunkie as

they saw the sticker ads everywhere.

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Thank you!

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