Partnering a vision Greycells is one of Indias only vocational - - PowerPoint PPT Presentation

Partnering a vision

• Greycells is one of India’s only vocational educational companies listed on BSE Limited – the

Country’s oldest Stock Exchange.

• Greycells is an umbrella brand for various education based verticals.
• With operations spread across India & Dubai.
• Pioneers in course offerings in sunrise sectors

VISION MISSION STRATEGY

To create a global conglomerate that sets new standards of excellence in Vocational Education & grooms future To be an Institute of vocational learning; focusing on developing intellectual, personal and employability skills of our graduates. To integrate with the industry, youth and to fulfil the skill gaps as envisaged by the government and need of the industry.

Greycells Differential

• Industry relevant courses
• Experience Transfer Approach
• Wide Industry Network
• Live Projects & Internships
• In-house activities
• Intellectual Development workshops
• In house Course Directors with Industry relevant experience to mentor & guide students

The course content is developed by The Industry Faculty is drawn from Students are recruited by

USP

“Skill training” “Youth empowerment” “Employability” “Industry Relevant”

Media and Entertainment

Outlook…

Our brands

• Launched in 2002, EMDI – a training institute now with a pan India presence across over 3 countries, 4

cities, & 7 centres globally. In India & Dubai, EMDI – the “pioneer” in Event Management training has gained recognition within the Industry and has grown as Event Management itself has now matured as an Industry.

• EMDI is based in the sphere of vocational training within the creative & media industry with a

management perspective with a combination of Under graduate & Post graduate offerings.

• At EMDI students benefit from the blended learning approach - a combination of class room training and
• n the job training. During their tenure with EMDI students get hands on training working on a plethora of

events and are thereby “job ready” when they graduate from EMDI. All lectures are delivered by Industry professionals , which means that over the years EMDI has built a comprehensive panel of faculty to share their experiences with our students.

EMDI Institute of Media and Communications

• EMDI currently has more than 7000 alumni working in various event management, advertising, PR &

media companies in the region. The blended learning approach is a involved process with the Event Management students getting live working experience during their term at the Institute. The opportunity to work with Bollywood & other celebrities continues to enthral the students year on year.

• Course modules not only cover relevant topics on finance, marketing, advertising , entrepreneurship but

also relevance of digital marketing, soft skills, presentation skills, interview etiquette etc. The holistic approach goes a long way in getting the students “Industry ready”. May of the Event Management students choose to start their own business and/or work together as free lancers.

• All courses integrate industry internships resulting into placements for the students.

EMDI Institute of Media and Communications

Current offerings

EMDI offers both Full Time & Part Time Post Graduate & Diploma courses in the areas of

• Event Management & Experiential Marketing
• Advertising, PR and Integrated Marketing Communication
• Public Relations & Corporate Communication
• Wedding Planning
• Sports Management – in collaboration with PromoSeven Sports Marketing, UAE.
• Our training model U.S.P. is based on Industry- Institute Partnerships which ensure lectures

are taught by industry professionals through an experience transfer approach, based on internationally accredited curriculum.

Event Management & Activation

• At EMDI, Event Management course involves studying the intricacies of the brand, identifying

the target audience which is relevant to the industry.

• The course helps students devising the event concept, planning the logistics and coordinating

the technical aspects before actually executing the proposed event.

• The study of event management trains potential candidates in the area’s of creative

conceptualization, marketing, production, operations & technical know-how aspects of all categories of events.

• The program cover all aspects of the advertising industry including creative, software, media

planning, and digital communication.

• The course USP is that it covers brand communication, social media, digital strategy along

with all traditional media planning, buying and servicing components.

• Radio and Film Production, Photography and Campaign Planning are also covered in the full

time Program making it one of the most robust learning experiences.

Advertising, PR & IMC

World Media Academy - India

• In the year 2011, Greycells was approached by International Centre for Journalists (ICFJ) and the Knight

Foundation to further their focus on promoting broadcast journalism in the region. This lead to the launch

• f World Media Academy in India by Greycells.
• At the heart of the WMA new-age Digital Marketing courses, encompass PPC, SEO, SMM, Google

Analytics, Internet Marketing, Social Media and much more. The curriculum has been developed in consultation with Industry experts, delivered by faculty from the Industry, coupled with projects for real world experience. Courses are designed to impart skills to entrepreneurs, working professionals, management students and students seeking to participate in the Digital Revolution in India. Academics at WMA are supported by PR Jankari, a SINE IITBombay incubated Social Media Company

• ffering solutions for Digital Marketing and beyond. PRJankari has trained more than 100 professionals on

Social Media, Internet Marketing, Search Engine Marketing, etc.

• WMA currently offers full time, part time and weekend courses for working professionals.

• The year 2013 saw the launch of another niche offering
• The Wedding Academy. The

Wedding Industry globally has a huge demand and it estimated that almost 115,000 weddings happen daily.

• The Industry in India is estimated to be around 5 billion USD and to fuel this demand - the

need for trained wedding planners, stage designers, managers is untapped.

• Now in its 5th batch, the academy provides training in the fields of Wedding Planning and

management.

The Wedding Academy

Ironwood Sports Management

• With courses designed “by the industry, of the industry”, ISMGA delivers talented

professionals with a high employability quotient in under 1 year

• The curriculum is designed in conjunction with global industry stalwarts
• Greycells collaboration with industry leaders in Dubai makes ISMGA a truly global course

catering to industry demands for global business of sports

• ISMGA is the only sports management academy in India that offers a global internship
• pportunity to its students

EMDI Dubai

• EMDI Dubai was established in Dubai Knowledge Village since 2004. Skill enhancement

courses in Entertainment, Media & Design offered by the Institute are EDEXCEL accredited.

• EMDI was launched in Dubai in the year 2004 as a Professional Training Centre registered

with Dubai Knowledge Village. Courses in Dubai are assured by EDEXCEL status. EMDI Dubai is home for students across 20 + different nationalities.

• EMDI also offers the following short courses

– Wedding Planning – Social Media – Radio & Television Presentation – Disc Jockeying

Course Accreditations

• All EMDI Dubai diploma courses are certified by Edexel.
• Our Event Courses are exclusively recognized by the Indian Event Industry

Association - Events & Entertainment Management Association (EEMA)

• EMDI and was awarded the Best Communication School of the Year in 2011 by

the Public Relations Council of India

• Recipient of Certificate of Excellence – Global Quality Awards 2015 for quality & excellence
• f Professional Education (Media & Communication)

World Media Academy - Dubai

• WMA Dubai offers a post-graduate Diploma in Digital Communication, Journalism and PR.
• The heart of the WMA program is hands-on training and practical work experience. Students

write, edit and produce print and television news stories.

• WMA additionally places a strong focus on new media and digital journalism, providing

students with the editorial and technical skills to produce their own content and distribute it either over social media or through sales as freelance journalists and videographers.

Team

Sanjiv Chainani Promoter & Mentor

Bela Desai

Promoter & Director

Board Members

Anil Naik

Abbas Patel

Advisory Board & Mentor

Advisory Board – India

Advisory Board – Dubai

Student Coordinator

Academia Le gal & Compliance Administration

Board of Directors Managing Director

Finance & Accounts

Support Staff Course Directors Student Coordinator Course Directors Course Directors Student Coordinator

COO

Awards & Recognitions

SWAT- A CSR Activity

SWAT

Website

• http://emdiworld.com/
• http://wma-india.com/
• http://www.ironwoodsports.com/
• http://weddingacademy.in
• www.emdiworld.ae
• www.wma-dubai.com

Social Media

• https://www.facebook.com/emdiworld
• https://www.facebook.com/EMDIUAE
• https://www.facebook.com/EMDISWAT
• https://www.youtube.com/user/EMDIIMC
• https://www.youtube.com/watch?v=b4rPnHENFf8
• https://www.youtube.com/watch?v=RfHl6pdIy40

Thank You

Ready Steady Go …

Thank you