Parks and Recreation Master Plan Inspiring communities to action - - PowerPoint PPT Presentation

Inspiring communities to action

Parks and Recreation Master Plan

Agenda

• Influencing Factors
• Focus Group and Stakeholder Key Themes
• Website Participation
• Intercept Survey
• Online Survey
• Statistically Valid Survey
• Prioritized Needs
• Next Steps

Influencing Factors

Population

• Town Average Annual Growth rate = 1%
• US Average Annual Growth Rate = 0.8%

Age Segmentation

• Today, 48.7% of

the population is 55+

• By 2034, 58.1% of

population will be 55+

Ethnicity

• Culture often influences park and recreation experiences

Income

Higher Income Levels. Provide high quality experiences with a focus on cost recovery

$49,475 $28,634 $31,950 $85,173 $54,974 $58,100

Oro Valley Arizona U.S.A.

COMPARATIVE INCOME CHARACTERISTICS

Per Capita Income Median Household Income

Holistic and Continuous Public Input

Focus Group and Town Hall Meetings Project Website Outreach Surveys Community

Collaborative Planning

Focus Group/Town Hall Meeting – Key Themes

• Strong Advocacy and Appreciation for the System
• Economic Development through Park Development
• Invest in Existing Park System
• Open Space Preservation
• Trails, Trails, Trails
• Financial Strategies to maintain and grow the system

Project Website

www.planyourparksov.com/

• The website has generated 926+ comments since January

Website Participation and Key Themes

• Purpose: Prioritize Importance of Park and Recreation

Facilities and Amenities

• Administered by Consulting Team and Parks and Recreation

Advisory Board

• February 7th – March 16th, 2020
• Nine dates and times at various locations and events
• Total of 404 participants

Intercept Surveys

Intercept Survey Feedback

• Administered via Survey Monkey
• Developed in partnership with the Town
• April 20 – May 3, 2020
• Total of 372 completed surveys
• 4,451 residents represented by the 372 completed surveys

Online Survey

On-Line Survey Priorities

Statistically Valid Survey

• Only scientific and defensible

method to understand community needs

• Administered by mail/phone/web
• Developed in partnership with the

Town

• Methodology allows high return rate

(25%-35%)

• Total of 443 completed surveys,

95% level of confidence with a margin of error of +/- 4.6% (Goal was 375)

Statistically-Valid Survey

Survey Response Location Map

Advocacy

Park and Facility Visitation and Condition

Ninety-five percent (95%) of Oro Valley’s parks and recreation facilities were given a condition rating that exceeded the national benchmark for excellent of 29%.

Program Participation and Quality

The national benchmark for program participation is 33%.

The national benchmark for excellent is 33%.

Excellent Good Fair Poor

The national benchmark for too busy/not interested is 32% and for not knowing what is offered is 35%.

Recreation Program and Activity Needs

National Benchmarks

• Community special events - 21%
• Senior programs and services 16%
• Adult fitness programs – 48%
• Adult learning classes 14%

Park, Facility and Amenity Needs

National Benchmarks

• Walking and biking trails

(multi-use paved) 45%

• Walking & hiking trails (natural

surface) 33%

• Open Space Conservation

Areas/Trails – 24%

• Golf - 9%

Public Support

Community Needs

43

Needs Analysis Methodology

This model evaluates both quantitative and qualitative data.

• Quantitative data includes the local demographics, recreation trends, statistically valid

survey and the on-line.

• Qualitative data includes community input via stakeholder interviews, staff input,

intercept surveys, the project website, and planning team observations.

• A weighted scoring system is used to determine the priorities for facilities and programs

and services

• The results of the priority ranking are tabulated into three categories: High Priority,

Medium Priority, and Low Priority.

Recreation Programs and Services Prioritized Needs

Recreation Program/Service Priority

Community special events Fitness & wellness programs Adult learning classes Senior programs & services Art classes

High

Recreation Program/Service Priority

Walking/jogging/running/cycling clubs Performing arts programs Golf lessons/clinics Environmental education programs Pickleball lessons/clinics Open swim

Medium

Recreation Program/Service Priority

Water fitness programs/lap swimming Weightlifting/bodybuilding programs Running events Reservation/rental of picnic shelters After school programs/out ‐

• f

‐ school camps Tennis lessons & leagues Family ‐

• riented programs

Bicycle lessons & clubs Learn to swim programs Volleyball programs Soccer programs Programs for people with special needs Reservation/rental of indoor meeting space Archery Basketball programs Sand volleyball programs Recreation/competitive swim team Gymnastics Softball programs Reservation/rental of athletic fields Football programs Baseball programs Lacrosse programs

Low

Next Steps

Next Steps June – October/November

• Park Level of Service Standards and Geographical Analysis

through Mapping

• Recreation Programming Assessment and Operational Funding

Analysis

• Capital Improvement Plan
• Funding and Revenue Strategies for Capital Improvement Plan
• Strategic Action Plan Development
• Final Master Plan Development