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Page 1 Page 2 Page 3 2016 Snow Season Page 4 Page 5 Marketing - PowerPoint PPT Presentation

Page 1 Page 2 Page 3 2016 Snow Season Page 4 Page 5 Marketing expense as a % of total expenditure 20.00% Mt Hotham Falls Creek Mt Buller Projected Mt Hotham 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 2008


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  4. 2016 Snow Season Page 4

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  6. Marketing expense as a % of total expenditure 20.00% Mt Hotham Falls Creek Mt Buller Projected Mt Hotham 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Page 6

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  24. Mount Hotham Skiing Company Page 24

  25. Power sub-station under construction • One electrical sub-station with 750 kva power transformer • One switchboard room - switchboard alone $55,000.00 • One storeroom office area Page 25

  26. Pipe and cable laying • Approximately 9.4 km’s of individual power cables laid Switchboards and communications points all wired into the • 18 snowmaking points • 1 km of snowmaking pipe is sizes, 80mm, 100mm, 150mm, 200 mm, and 300mm diameters Page 26

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  33. Car Park Sewer Page 33

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  40. GAR Streetlights Page 40

  41. What’s Next? Page 41

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  44. Expressions of Interest - Corral • EOI I (RMB Site) Concluded October 2016 • Belgrave Group of Companies • Ski Patrol and Medical Centre • Opportunity for underground parking • Growing Mount Hotham Project to create a more active village • Aim to commence summer 2017/18 Page 44

  45. Expressions of Interest – Stage II • EOI for balance of the Corral area • Aims to find a party to collaborate on the design and format of public spaces and the bus circulation loop • Allows the Board to work with a developer to realise the aims of the Master Plan. Page 45

  46. Capital Ingoings Policy Review • Proposal • Tiered commercial and residential rating system. • Resort divided into three zones in recognition of the intensity of infrastructure works. • Zones reflect the Resorts Master Plan. • Contact adamgalvin@mthotham.com.au for a copy of the proposed policy, discussion and feedback. Page 46

  47. Prescribed Accommodation • You are required by Victorian Law to register as an accommodation premises if the following criteria is met; • > 5 guests at any time; • Advertise to the general public; • Are not a members-only lodge. • Fee ranges from $339-$615, depending on number of beds. • Failure to register if required is a default of Lease. Page 47

  48. Essential Safety Measures Page 48

  49. 2016 FINANCIALS • Surplus result for 14 month period 1 November 2015 – 31 December 2016. • Tighter fiscal management during times of low visitation and reduced services contributed to surplus result. Page 49

  50. 2016 FINANCIALS • Revaluations on Land, Buildings and Infrastructure • $10 mil decrease in land valuations Page 50

  51. 2016 FINANCIALS Resort Entry Revenue as % Total Operating Revenue 38.0% 36.0% 34.0% 32.0% 30.0% 28.0% 26.0% 24.0% 22.0% 20.0% Financial Year ended 31 Oct Page 51

  52. Visitor Services 2016-17 Page 52 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  53. Tracks & Trails Inner Village Trail Upgrades 9 Trail Head Structures 4 Picnic Shelters 12 Picnic Tables Guided Bushwalks Page 53 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  54. Tracks & Trails Safety 107 Numbered Trail Marker Posts 36 ESTA “Dial 000” Markers Posts ESTA Street Numbering Campaign Page 54 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  55. Trail Running Hotham -Dinner Plain Running Festival November 115 Trail Runners GAR Marathon 40 Runners The Razorback Run Alpine Challenge March 150 Runners 60-100-160km 7 Peaks Challenge Page 55 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  56. Resort Entry 6th year Operation Upgraded Licence Plate Camera System Removal of Ticket Boxes 85% Prepay Resort Entry Reminder Page 56 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  57. Great Alpine Road Vic Roads Collaboration Visitor Surveys Chain Bay Upgrades Winter Driving Communication Plan Page 57 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  58. Disabled Wintersports Australia DWA Coordinator & Guides Disabled Visitor Guides New Wheel Chair Transport Increased Disabled Parking What’s Needed : Accommodation Page 58 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  59. Hotham History Australian Alpine History and Snowsports Association (AASHA) AGM & Conference will be held at Hotham 28 th to 30 th April. Registration Closes March 31 st email info@mthotham.com.au Page 59 WELCOME TO THE MOUNT HOTHAM RESORT MANAGEMENT BOARD 2015 STAKEHOLDER BRIEFING

  60. Hotham Ski Association Inc. Alpine Governance Reform By Rob Anderson Secretary HSA and President VSA Member of ARIAG Page 60

  61. Alpine Governance Reform • DELWP Reasons for reform – Climate Change Adaption Planning – Enhances public land and environmental values – Provides benefits to surrounding regions – Facilitates collaboration – Sector wide strategic approach – What is wrong with this approach? Page 61

  62. Alpine Governance Reform • Consultation • The Department of Environment Land Water and Planning have been working on this for 12 months without stakeholder consultation. • We were able to put our views at an invitation only workshop via the VSA on 17 February after being advised of the discussion paper on 1st February. Unbeknown to us it was released on 23 January, 2017. • DELWP generously extended the sumbission date to 1 March 2017. Page 62

  63. Alpine Governance Reform • Why is it necessary • The HSA has been demanding from Government for over a decade for a reform of governance, for the following reasons. – Stakeholder Representation – Resort economic viability – Stakeholder Viability Page 63

  64. Alpine Governance Reform • What is being offered by DELWP? • A choice of Two Solutions 1. One resort management board for all Resorts 2. One resort management board for each of 1. The Northern Resorts 2. The Southern Resorts Each solution will probably be run from Nicholson Street with a board appointed in the usual way, and controlled by the Department. Neither Option properly addresses regional issues or improves consultation. The Alpine Resorts Co-ordinating Council to be abolished Page 64

  65. Alpine Governance Reform • Options offered by DELWP • The HSA does not support DELWP total control of the resorts, nor does it support the options provided. We certainly do not support option 1. Option 2 is the lesser of the unsatisfactory proposals. • We believe other options put forward by the 2008 SSA Review have either not been properly considered or ignored in the discussion paper. • We do not understand how a change of governance arrangements is driven by climate change, and how it will help us to adapt to climate change. Page 65

  66. Alpine Governance Reform • Alternative Governance arrangements . – In order to require full cost recovery of the resorts, the HSA believes any new model should have the following attributes:- – Representation by stakeholders – Board accountability to stakeholders – Local government model – Access to infrastructure grants and loan council such as those enjoyed by Local Government. – No resort cross subsidy. Page 66

  67. Alpine Governance Reform • Economic Viability The most urgent issue is the economic viability of the resorts and its • business stakeholders. This has been the primary issue for the resorts for years and has not been addressed. Without this being solved we will not need to deal with climate change adaption, as the resorts will not exist. There is a constant drain on businesses due to ministerial directives, • DELWP directives requiring resorts (and eventually users) to fund community service obligations beyond the normal operations of the resorts. • These extra costs have eroded the Victorian resorts' competitiveness on the world stage, driving our customers to use overseas resorts or other leisure activities. Page 67

  68. Alpine Governance Reform • Option Two – If option two as suggested by DELWP is adopted, there has been no discussion as to how our industry can be cost competitive. Indeed it will be necessary to institute strict budgetary requirements and devise a system whereby they will be adhered to. The HSA is of the view that this option will be worse than the present system. • Climate Change will not be an issue for us unless Economic viability for all is achieved Page 68

  69. Alpine Governance Reform • Climate Change will not be an issue for us unless Economic viability for all is achieved Page 69

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