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Making an Effective Presentation Skills Needed To Deliver a Successful The Brooks Group Group Presentation (Recruiter Version) Page 1 of 5

Skills Needed to Deliver a Successful Group Presentation You know, for lots of recruiters there is nothing more frightening, daunting, or perplexing - but potentially as productive – as making a group presentation at a center-of-influence event. Let’s look at twelve specific “How to do it” tips that can help you make a powerful, persuasive and productive presentation. Here they are:

• 1. Know what you’re getting into before you get there:

 Who are the attendees?

• What are their roles, personal agendas and professional concerns?
• Are they a choir audience or a group of people you’re trying to “win over?”

 When are you presenting?

• Before or after a meal?
• Before or after another speaker?
• If given the option, offer to speak last – people tend to remember the last speaker

better.  What’s the room configuration and seating arrangement?

• Will you be speaking behind a lectern or free to roam the room?
• What type of audio-visual capabilities will you need, and will they be available?

 Determine what message you want to present or find out what message the audience wants to hear about.  Ask how much time you’ve been allotted to speak, and be sure to build in time for questions and answers.

• 2. Develop an internal advocate. Even though it’s “your show,” it’s a great idea to have a

“friend” or “internal advocate” among the audience who can support you. For example, when it’s your time to present, have this person deliver your introduction and a brief biography. Furthermore, following the event, this person can offer feedback on how the audience reacted to your presentation.

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• 3. Carefully prepare your presentation.: But listen to this: don’t memorize it. Bring a few

notes and speak extemporaneously. Be flexible and prepare for any contingency that could come up. For example, don’t be locked into a computer presentation only to find the file was deleted or corrupted, or the audio-visual equipment won’t work correctly. As for content and structure, we’ll discuss those subjects in a few minutes.

• 4. Arrive at least forty-five minutes to one hour prior to your presentation: By arriving

well ahead of the scheduled program time, you will have sufficient opportunity to:  Assemble the proper room arrangement, if changes need to be made.  Set-up and test your audio-visual equipment.  Develop your comfort level with the facility.  Unpack and distribute “take-away” materials.  Distribute business cards to every place setting.  Make any last minute changes you may have to make – which you’ll probably have to.

• 5. Visualize yourself being successful: Rehearse your presentation at your office or at

home until you know the material cold. Next, as you travel to the presentation location, picture yourself in front of the audience putting on a great show. Then, when you arrive early at the site, go to the actual room where you will speak and once again visualize to yourself making an outstanding presentation.

• 6. Check, double check, and yes – triple check:

 Audio-visual equipment and microphones, if needed  Flip-charts and markers, if required  Seating arrangements  Visibility for the audience – can they all see the projection screen?  Lighting  Air conditioning or heating

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Anything that could possibly be a disruptive influence on your presentation. Be sure you have a checklist for all of your equipment and double check it before you ever leave your office. And don’t forget to double-check to be sure you brought your speaking notes.

• 7. Check your uniform – including all accessories: Your dress and appearance will be the

first thing about you your guests see. Be sure your uniform, including your ribbons and badges, are properly arranged. Find a mirror and check your appearance before your first guests arrive.

• 8. Greet as many participants as possible as they enter the room: Stand just inside the

door to the room where you will make your presentation, and shake hands with everyone as they

• arrive. Be sure to “approach in neutral,” say your name and repeat theirs’. This small gesture will help

develop a sense of trust and mutual appreciation. Also, look for the body language and listen for the tone of voice to help you develop an awareness of which guests are potential allies or adversaries.

• 9. Keep your presentation simple: As you put together your presentation, know specifically

what you want to accomplish and make your message fit your audience. Furthermore, don’t try to make too many points! Three major ideas is a good rule-of-thumb to follow, and be sure to repeat those ideas. Remember what you’ve been taught in your military career about a good presentation… tell them what you’re going to tell them… tell them… and then tell them again. Now, here’s the single most important rule for any speaker, and one that should never be

• violated. Are you listening closely? Be sure you finish your presentation within the time allotted to
• you. If you’re given 30 minutes to talk, be sure you’re done within 30 minutes, and that includes the

time set aside for questions and answers. In fact, as you open your presentation, it’s a good idea to establish some ground rules. For example, you can say to the audience, “I’ll be happy to answer any questions you may have; however, I ask that you hold them until the end of the presentation, so I can cover all the material and finish on time.” Your audience will appreciate the instructions, and they’ll really appreciate the fact you plan to finish on schedule. Nothing is worse for a presenter than to go over their time limit. Audiences have places to go, and when they start looking at their watches, they’re no longer listening to you and your

Making an Effective Presentation Skills Needed To Deliver a Successful The Brooks Group Group Presentation (Recruiter Version) Page 4 of 5

• message. If anything, it’s better to make a shorter presentation and have the audience say, “I wish

you could have spoken longer.” Remember, many times “less is more.”

• 10. Don’t turn down the lights:

In most cases, modern audio-visual equipment provides sufficient illumination to allow for bright, easy viewing – without having to make the room too dark. However, in the event you do have to reduce the overall lighting, just dim some of the lights – not all. You want to be in a position to observe the reactions of your attendees – don’t let them go to sleep!

• 11. Never apologize:

 For your lack of experience in presenting to an audience  For Your lack of comfort with the equipment  For errors in the presentation Or anything else! In fact, if you do make an error – listen to this – never admit it, unless an audience member specifically points it out in front of everyone. Then simply thank them for spotting the error and make a verbal correction. In most cases, there’s a good chance you’ll be the only one who knows you made the mistake, so don’t dwell on the error. And finally:

• 12. Close your presentation with power:

 Summarize your main point.  End on a positive note – something that makes the audience feel good about themselves or what they just learned.  Give the audience something to do. For example, take and read the materials you are leaving with them or to expect a follow-up phone call from you to set up a face-to-face meeting.  Thank the audience for attending.  Finally, as emphasized earlier, end on time.

Making an Effective Presentation Skills Needed To Deliver a Successful The Brooks Group Group Presentation (Recruiter Version) Page 5 of 5

There is no question that your ability to stand in front of an audience to either educate them or persuade them to your point of view – is a skill that helps set a recruiting superstar apart from the rest

• f the pack.

And no matter where you recruit, sooner or later, you will be expected to – or required to – make a group presentation at a center-of-influence event. Do your best to learn the art and the science – and yes, the techniques – behind making an effective group presentation. This simple skill alone could propel your recruiting career to the next level.