Overcoming the Barriers to Fundraising Success BARRIER #1 Wron - - PowerPoint PPT Presentation

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Overcoming the Barriers to Fundraising Success BARRIER #1 Wron - - PowerPoint PPT Presentation

Nov 14, 2022 204 likes •1.31k views

Overcoming the Barriers to Fundraising Success BARRIER #1 Wron Wr ong g Mi Mind ndset set Ab Abou out t Fun Fundr drai aisi sing ng @fundraiserchad AGENDA: 1. Introductions 2. Eight Common Barriers to Fundraising Success +

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Overcoming the Barriers to Fundraising Success

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Wr Wron

  • ng

g Mi Mind ndset set Ab Abou

  • ut

t Fun Fundr drai aisi sing ng

@fundraiserchad

BARRIER #1

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@fundraiserchad

AGENDA:

  • 1. Introductions
  • 2. Eight Common Barriers to

Fundraising Success + SOLUTIONS

  • 3. Q&A
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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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@fundraiserchad

SLIDES + RESOURCES

productivefund uctivefundraising.c raising.com/res

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7 C 7 Com

  • mmo

mon n Ba Barri rriers ers to to Fu Fundr ndrais aising ing Succ Success ess

@fundraiserchad

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Wr Wron

  • ng

g Mi Mind ndset set Ab Abou

  • ut

t Fun Fundr drai aisi sing ng

@fundraiserchad

BARRIER #1

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Event Events: s: To Too

  • Ma

Many ny & W & Wro rong ng Fo Focus cus

@fundraiserchad

BARRIER #2

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BE BE H HONES EST How many events does your organization run?

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how many?

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hold no more than 2 fundraising events per year

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successful events require 4 months of staff focus

(3 prior & 1 after)

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FUNDRAISING EVENTS NOW

For all events before spring 2021…

  • Cancel (but try to keep the money)
  • Postpone
  • VERY crowded second half of 2021
  • When will folks be comfortable in crowds?
  • Go virtual
  • No talking heads on zoom
  • You are producing a TV show
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What should be the primary purpose of a fundraising event?

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And And w wha hat t ty type e of

  • f do

donor nor?

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Image Credit: imarketsmart.com

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The primary purpose

  • f fundraising events

should be to find new individual donors.

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Who needs to tune up their events?

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No Non-Do Dono nor C r Cent entric ric Co Commu mmunic nicatio ion

@fundraiserchad

BARRIER #3

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Let’s look at two examples …

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DISCLAIMER: IF YOU SOLICIT ME, I WILL SHARE YOUR APPEALS

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Did it draw you in? Will you remember them?

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How do you get prospective donors to respond?

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STORY TIME

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story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem
  • And …
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donor = hero

  • “Without you, this would not be

possible.”

  • “Because of your support,

Johnny has a safe place to sleep tonight.”

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We raised We accomplished We met our goal You made a difference With your help, …

With the support of our donors,

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Who needs to tune up their donor communication?

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Lac Lack k of

  • f A

Atte ttentio ntion n to to Do Donor nor Re Retent tentio ion

@fundraiserchad

BARRIER #4

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Why must we focus

  • n retaining

donors?

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45%

Fundraising Effectiveness Project (FEP) 2019

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Credit: Bloomerang

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RETENTION > ACQUISTION

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What’s more expensive than thanking donors? Acquiring them.

  • Jen Love
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#donorlove

What’s the secret?

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call script

Hi (donor’s name). I’m _____________ (your name) from ____________ (charity). I’m calling today to thank you for your recent donation. It means so much and we wanted to tell you personally how grateful we are. [pause] If you have just a few seconds, I’d love to know what prompted your gift? [pause] Thank you for taking the time to speak with me today. Have a wonderful day!

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And finally, Report on impact

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the impact letter

(3-6 months post event)

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Who needs to tune up their stewardship efforts?

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No Not En t Enoug

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h Do Donor nor Fa Face ce Ti Time me

@fundraiserchad

BARRIER #5

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In person Peer to peer Direct mail Events Grants Email Crowdfunding Website Phone Ad

the methods

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People give to people

that they know, like and trust

People KEEP GIVING to people that they know, like and trust

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set a visit goal

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block time for visits (2 hours incl travel) block time for scheduling visits (30 min each)

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systematize the process

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Dear Mr. Donor - I hope all is well and that you’re enjoying these late spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity. I like to do this with as many of our supporters as possible each

  • year. It’s an opportunity for me to share our progress, to answer your questions and to get

some feedback which is always appreciated. I think 20 minutes would be sufficient – is there a good day on your calendar? What about the 20th at 2pm or the 22nd between 1 and 4pm? Also, please know that while it is my hope that you will continue supporting our cause, at this time I'd just like to meet you and provide this update – I will not be asking for any money! Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad

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Who needs to spend more time with their donors?

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No No Mon Monthly thly Giv Giving ing Pr Prog

  • gram

ram

@fundraiserchad

BARRIER #6

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How to earn a monthly free lunch for life from your organization’s CFO …

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1) Steady 2) Predictable 3) Recurring 4) Revenue

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recurring monthly donors give 42% more than regular donors over the course of a year

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85% 45%

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What’s the best way to convert a donor to monthly giving?

SIMPLY ASK … PEOPLE GIVE TO PEOPLE

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Who should you target?

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+ do + donor nors s th that at giv give e mu mult ltipl iple e ti time mes per s per ye year ar

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Who needs to launch (or market) monthly giving?

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Bo Boar ard d No Not t Eng Engag aged ed in in Fu Fund ndra rais ising ing

@fundraiserchad

BARRIER #7

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What’s the number one complaint I hear from nonprofit executive directors?

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MY BOARD WON’T FUNDRAISE!!!!

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clarity knowledge motivation

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The Board’s Role in Resource Development

  • Donor
  • Visionary leader
  • Ensure the presence of strong fundraising

policies & procedures

  • Fundraising ambassador
  • Fundraising supporter
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help them tell the story

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your mission  your story

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super simple elevator speech

We help [who], so they can [do what]. Let me tell you about [first name] …

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bring the mission to life for them

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mission moments

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Who needs to better engage their board in fundraising?

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Po Poor

  • r Pe

Perso rsonal nal Pr Prod

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uctivi ivity ty Skil Skills ls

@fundraiserchad

BARRIER #8

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“Your mind was meant to be a factory, not a warehouse.”

– Mike Vardy

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capture everything

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“Alexa… new task …”

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schedule & triage

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Who needs to amp up their productivity game?

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keynotes & workshops

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further learning

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9/30 @ 1pm (eastern)

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@fundraiserchad

ques questi tion

  • ns

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