outreach connecting with your audience How can we do better ? How - - PowerPoint PPT Presentation

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outreach connecting with your audience How can we do better ? How - - PowerPoint PPT Presentation

Sep 11, 2022 280 likes •739 views

Digital Communications outreach connecting with your audience How can we do better ? How can we help you? What are we doing now that helps? What can we do better? What are we not doing that we should? Wh What is at is social med

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Digital Communications

  • utreach

connecting with your audience

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How can we do better?

  • How can we help you?
  • What are we doing now that helps?
  • What can we do better?
  • What are we not doing that we should?
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Wh What is at is social med social media? ia?

Social media is a web-based or mobile device-based platform that enables people/businesses/organizations to create, share and exchange information and ideas in an online social setting.

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The he socia social m media edia

value

  • f
  • f

Engage Free Marketing Connect Interact Recruit

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The different Social Media Platforms we use

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  • Multiple Profile features: Personal Fan Page

Group Event

  • Personal: Connect with Family, friends + colleagues
  • Fan Page: represents your business/organization
  • Posts live longer
  • No limit to post length
  • At a minimum, all businesses should have Facebook

Facebo cebook

  • k
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  • One type of User Profile:

@Handle or @Username

  • Follow Any + everyone
  • Tweets = Here + Now
  • Limited to 140 characters
  • Constant status updates
  • @Mentions + #Hashtags

tw twitter itter

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What is a @reply?

A @reply is a way to start a conversation with someone by replying to their tweet. Any tweet that is a @reply to you will start with your @username and show up under Mentions.

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What is a mention?

A mention is any tweet that contains an “@username” in it. Tweets with @replies are also considered mentions.

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TIP : When @username is at the very start of a tweet, it

can only be viewed by mutual followers of both the sender and the receiver. Use a period (.) or other symbol (>) before the @username to allow all of your followers to see the tweet.

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Ins nstag agram am

  • One type of User Profile: @Username
  • Follow any + Everyone
  • Photos + Videos = here + Now
  • Mobile photo + video sharing
  • Ability to share on other social media platforms
  • Great for image-friendly businesses/organizations
  • @Mentions + #Hashtags + Tagging
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tools for success content timing

Moderation Community Credibility Engagement

User Flow

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10 social media tips

  • 1. Update frequently
  • 2. Keep it brief
  • 3. Use visuals
  • 4. Listen to conversations
  • 5. Be relevant
  • 6. Use #hashtags
  • 7. Be consistent
  • 8. Create excitement/intrigue
  • 9. Do not cross-link accounts
  • 10. Know your audience
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How you can help

Inform Share Photos #Hashtags Tags/Mentions

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connections: Website

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My Dashboard

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connections: Small Groups

  • Information sharing

– Mission – Leadership – Governance – Documents

  • Audience?

– Members – Bar – Public

  • Document Capability
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Section/committee pages

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Section/committee pages

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Section/committee pages

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Section/committee pages

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Section/committee pages

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Section/committee pages

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Section/committee pages

  • Private – Group Members
  • Public

document sharing

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Events

  • Publicize/Promote
  • How?
  • Growth
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Events

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Events

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Events

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Events

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Events

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Events

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Events

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Events

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Events

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Events

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Events

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helping small groups

  • Information Sharing
  • Recognition

– Awards – Activities

  • Promotion

– Events – V alue of Membership

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How can we do better?

  • How can we help you?
  • What are we doing now that helps?
  • What can we do better?
  • What are we not doing that we should?
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Questions?

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contact information

  • Eric Anderson

Director of Digital Communications eric.anderson@alabar.org 334.517.2106

  • Kelley Lee

Digital Content Manager kelley.lee@alabar.org 334.517.2212