ors a tale of two special events which one? Who is this guy? And - - PowerPoint PPT Presentation

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ors a tale of two special events which one? Who is this guy? And - - PowerPoint PPT Presentation

Nov 16, 2022 303 likes •1.03k views

How How to to Cre Create te Uni Uniqu que e Fun Fundr drais isin ing g Ev Even ents ts tha that t Ex Exci cite te You Your r Don Donor ors a tale of two special events which one? Who is this guy? And why does he think

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How How to to Cre Create te Uni Uniqu que e Fun Fundr drais isin ing g Ev Even ents ts tha that t Ex Exci cite te You Your r Don Donor

  • rs
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a tale of two special events

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which one?

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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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providing fundraising strategy, training & coaching to small nonprofit

  • rganizations
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You say there's a lesson that you want to teach. Well here I am baby, practice what you preach

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AGENDA

1) The Problem 2) Solution #1: Smart Events 3) Solution #2: Sponsored Events 4) Solution #3: Amplify Results 5) Making the Case for Change 6) Q&A

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the problem

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What’s the first thing people suggest as a way to raise money for a charity?

golf tournament gala awards banquet raffle walk/run bake sale bake sale auction bingo yard sale talent show casino night

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B U R N O U T

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solutions

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solution #1 smart events

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how many?

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BE BE HONE HONEST ST How many events does your organization run?

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hold no more than 2 fundraising events per year

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successful events require 4 months of staff focus

(3 prior & 1 after)

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what kind?

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non-traditional

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not the goal

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simple

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diverse

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experiential

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reverse engineered

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how to evaluate all the crazy event ideas

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pr produc

  • ductivefund

tivefundraising raising.com/resourc .com/resources es

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solution #2 sponsored events

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focus on sponsors, not attendees

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SPONSORS > TICKETS

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200 tickets x $30 = $6,000 20 sponsors x $300 = $6,000 5 sponsors x $3,000 = $15,000

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don’t worry about filling seats … that’s the easy part

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it’s all about mindset - you need to shift it from …

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PRESENTING SPONSOR

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What’s the best way to approach a potential sponsor?

PEOPLE GIVE TO PEOPLE (NOT EMAILS)

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Dear Mr. Donor - I hope all is well and that you’re enjoying these late spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a br brief ef update on ABC Charity and our upcoming event. I think 20 20 minutes nutes would be sufficient – is there a good day on your calendar? Lunch or coffee is also a possibility if you have a bit more

  • time. What

at abo bout ut th the e 20 20th th at t 2p 2pm or th the e 22 22nd d be betw tween een 1 a 1 and d 4p 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad

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make it easy for them & they’ll take the meeting, IT’S THEIR JOB!

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meet annually & present a menu of

  • pportunities

pr produc

  • ductivefund

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you could stop here and have 2 successful annual events, but why not …

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solution #3 amplify results

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add a peer to peer component

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In person Peer to peer By mail By events By email Via crowdfunding On a web site By phone By advertising

the methods

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call participants in advance

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+35% +35%

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add / maximize a live auction

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FUND A CAUSE

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making the case for change

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show them the numbers

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9 point performance index

1.Participants + Non-Responders 2.Income 3.Expense 4.Percent Participation 5.Average Gift 6.Net Income 7.Average Cost Per Gift 8.Cost of Fund Raising 9.Return

Credit: Jim Greenfield

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Solicitation Performance Index

based on James M. Greenfield's Nine-Point Performance Index PERFORMANCE INDICATOR SOLICITATION 1 SOLICITATION 2 SOLICITATION 3 SOLICITATION 4 SOLICITATION 5 SOLICITATION 6 SOLICITATION 7 SOLICITATION 8 SOLICITATION 9 TOTALS Solicitations Made/Sent
  • 1. Participants
  • 2. Income
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  • 3. Expense
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  • 4. Percent Participation
#DIV/0!
  • 5. Average Gift
#DIV/0!
  • 6. Net Income
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  • 7. Average Cost Per Gift
#DIV/0!
  • 8. Cost of Fund Raising
#DIV/0!
  • 9. Return
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! DATA YOU ENTER

pr produc

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ALL

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further learning

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10/2 – 11am (eastern)

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productivefundraising.com/resources

how to get more Chad

ques questio tions ns

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productivefundraising.com/resources

how to get more Chad

ques questio tions ns