Ore g o n HPBA Affilia te Me e ting Aug ust 7, 2020| Virtua l Diane De lle n Dire c to r – Me mb e rship & Affilia te s
Me mb e rship Org a niza tio n Hearth, Patio & HPBA Barbecue Education Foundation Manufacturing Non-Manufacturing Members Members International Affiliates Members 2 Barbecue Section Gas Appliance Section Solid Fuel Appliance Section Industry Advo c a c y
G RO W YO UR BUSINESS 3 COVI D-19 Upda te s HPBE xpo Co nsume r Ca mpa ig ns Ma rke t Re se a rc h Pa rtne rship Pro g ra ms E duc a tio n Co urse s a nd NF I Ce rtific a tio ns Me mb e r Dire c to ry a nd HPBA Re ta il Me mb e r L o c a to r
COVI D-19 Upda te s – www.hpb a .o rg / c o ro na virus
COVI D-19 Re so urc e s
COVI D-19 Go ve rnme nt Affa irs Upda te
HPBE xpo 2021 7 Stre ng the n Yo ur Ne two rk
2020 Go ing Dire c t to Yo ur Custo me rs 8 WhyI Grill.c o m Ne w he a rth so c ia l me dia c ha nne ls a nd ta rg e te d pro mo tio ns Gro w Yo ur Busine ss
Ac c e ss ke y ma rke t & c o nsume r tre nds 2020 Sta te of the He a rth Ma rke t Place of Purchase Primary Use of Hearth Appliance (Recent Purchasers of Hearth) Hearth Owners IN STORE 53% Home… 28% Enjoyment of experience/ atmosphere 35% Specialty retail… 15% Bargain retail… 7% Farm supply… 3% Secondary heat source 20% ONLINE 43% General online… 12% Home… 11% Short term heating source 18% Bargain retail… 6% Specialty retail… 5% Free classified… Focal point for social gatherings 15% 5% Manufacturer's… 3% Auction website 1% Long term/primary heating source 11% Farm supply… 0% Other 4%
Ac c e ss ke y ma rke t & c o nsume r tre nds 2019 Sta te of the Ba rbe c ue Ma rke t Re port Grille rs te nd to ha ve o ne o f fo ur mindse ts tha t e xpla in the ir re a so ns fo r g rilling a nd the ir le ve l o f e nthusia sm Grille rs a re mo re like ly to b e F a mily Orie nte d Dre a me rs a nd Disinte re ste d Urb a nite s c o mpa re d to 2017 a nd le ss like ly to b e F la vo r Se e ke rs. L ac k pro pe r spac e to g rill and Hig hly inte re ste d and pro fic ie nt in inte re st in g rilling is lo w g rilling te c hniq ue s and ac tivitie s and share the ir kno wle dg e with o the rs Oc c upie d b y family re spo nsib ilitie s b ut wish to impro ve g rilling skills
Curre nt HPBA Pa rtne rship Pro g ra ms www.hpb a .o rg / Me mb e rship/ Me mb e rship-I nfo rma tio n/ Be ne fits 11
Ne w Pa rtne rship Pro g ra ms www.hpb a .o rg / Me mb e rship/ Me mb e rship-I nfo rma tio n/ Be ne fits 12
Affinity Pro g ra ms in Pro g re ss • Pro duc t wa rra ntie s • Co nsume r fina nc ing
EXTEND YO UR EXPERTISE 14 NF I Ce rtific a tio ns
Ne w Ce rtific a tio n – He a rth De sig n Spe c ia list a nd NF I App – no w a va ila b le fo r do wnlo a d 15 E xte nd Yo ur E xpe rtise
Alwa ys lo g in to a c c e ss me mb e rs-o nly c o nte nt
2020 Me mb e rship Dire c to ry & Pro duc ts Guide • Dire c to ry inc lude s the listing s o f o ve r 1900 me mb e rs. • Also inc lude s HPBA sta ff, 18 c o mmitte e a nd se c tio n info rma tio n. • Re ta il a nd se rvic e c o mpa nie s with NF I c e rtifie d sta ff a re ide ntifie d b y a fla me ic o n.
T ha nk Yo u! Diane Dellen | Director - Membership & Affiliates Hearth, Patio & Barbecue Association 1901 North Moore St, Suite 600 | Arlington, VA 22209 703-522-0086 x 148 office | 703-522-0177 secure fax | 301.318.6244 cell dellen@hpba.org
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