>> Optimize with data << How do you make money with - - PowerPoint PPT Presentation

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>> Optimize with data << How do you make money with - - PowerPoint PPT Presentation

Sep 25, 2022 14 likes •469 views

>> Optimize with data << How do you make money with data? @webanalytiker >> My challenge << >> Later on << >> Later on << Do you trust your test result? 342 % Buy now Buy now

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How do you make money with data?

>> Optimize with data <<

@webanalytiker

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>> My challenge <<

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>> Later on… <<

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>> Later on… <<

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Do you trust your test result?

@webanalytiker

Buy now Buy now

342 % 

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Stop testing shit Stop the shitty analysing

@webanalytiker

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Sharpen the Saw

“If I had eight hours to chop down a tree, I'd spend six hours sharpening my ax”

– Abraham Lincoln

@webanalytiker

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@Webanalytiker

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>> Your data is wrong <<

Dont trust shit data!

@webanalytiker

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What do you test? Buttons...?

@webanalytiker

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>> Test evaluation <<

Missing skills for analyzing

Badly performed test

1

Badly performed analysis

2

@webanalytiker

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>> Find the needle <<

Look for…

Anomality

1

Patherns

2

@webanalytiker

Volume

3

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>> High impact metrics <<

Device

3

Returning vs new

2

@webanalytiker

Traffic source

1 2,25% 1,60% 0,63%

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>> First: The overview <<

@webanalytiker

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>> Segmenting the overview <<

@webanalytiker

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>> Browser issues for CR? <<

@webanalytiker

Upcomming tool: Webeyez.com

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>> Basic LP report <<

@webanalytiker

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>> Good LP report <<

@webanalytiker

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>> Even better LP report <<

@webanalytiker

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>> Okay Organic CRO <<

@webanalytiker

Organic CRO via LP

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>> Really nice: Organic Drilldown <<

@webanalytiker

Amazing content strategy. Or..?

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>> Find gold with a screaming frog <<

@webanalytiker

All page data on

  • Rankings
  • Sessions
  • Bounce Rate
  • Conversion Rate
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>> Case: GlobalContact.dk <<

@webanalytiker

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>> What is the buzz about? <<

@webanalytiker

Sometimes basic data shows awesome stuff.

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>> LP <<

@webanalytiker

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>> Two main path from LP <<

@webanalytiker

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>> LP <<

@webanalytiker

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>> Page 2 – Helping user by intent? <<

@webanalytiker

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@webanalytiker

LP quality – match user intent?

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Page 2 and users intent?

2

>> What to do? <<

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@webanalytiker

>> Hotjar for the rescue <<

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@webanalytiker

Find problems and missing content

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Collect leads 

2

>> Two purposes <<

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@webanalytiker

1 2

>> The setup <<

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@webanalytiker

3

>> The setup <<

A Quick question: Do you miss any information on this page?

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@webanalytiker

>> Segment answers <<

Pre: Post:

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Where else to investigate?

@webanalytiker

Where else to investigate?

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>> Enhanced ecommerce <<

@webanalytiker

Low add to basket rate

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>> Enhanced ecommerce <<

@webanalytiker

Low add to basket rate question

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>> Checkout flow <<

@webanalytiker

Checkout dropout solving…

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Should we test?

@webanalytiker

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If we are able to test correctly...

@webanalytiker

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@webanalytiker

Get the overview

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Analyze

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>> Do your thing! <<

Collect user input

3

Optimize

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Drink a beer while CR raise

3

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>> Enjoy life in the jacuzzi <<

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Jacob Kildebogaard Jk @webjuice.dk @Webanalytiker

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