How will Big Data help You optimize your remarketing processes ? - - PowerPoint PPT Presentation

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Jun 27, 2023 99 likes •291 views

#remarketingevent How will Big Data help You optimize your remarketing processes ? Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director Morten Holmsten Global Sales Director, Autorola Marketplace #remarketingevent

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How will Big Data help You optimize your remarketing processes ?

Morten Holmsten Global Sales Director, Autorola Marketplace

#remarketingevent

Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

How to work with big data?

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Collect data

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Cleaning data

“Working with data collected on the internet needs a lot of cleaning”.

The 20 most shared true stories were shared/commented 7.367.000 times The 20 most shared fake stories were shared/commented 8.711.000 times

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Cleaning data

How many times have you seen a car presented as 2013 which was 2011/12? Can you always trust equipment, engine size and mileage? Are cars removed when sold?

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Structuring data

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

GDPR

The EU General Data Protection Regulation

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Use data

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Tools for Residual Value forecast
Historical sales figures
Total market share
Expected damage costs

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Tools for Monitoring running fleet
Realtime value of vehicles vs.

Book values

Predict earnings/losses
Respond proactive on

contracts with wrong mileage

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director

Tools for Evaluating Results
Actual prices vs.

Marketprices

Actual prices vs. Estimated

residual values

Turnrates vs. Market

turnrates

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director “In the future big data will be able to tell, exactly which buyer will pay the most, for a specific vehicle”. Will this be the end of Auctions?

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Morten Holmsten Global Sales Director Morten Holmsten Global Sales Director Morten Holmsten mh@autorola.com +45 40973100

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