Opera Europa Digital Platform The whole world of opera free, live - - PowerPoint PPT Presentation
Opera Europa Digital Platform The whole world of opera free, live and on demand A free website A single, authoritative, accessible go to online destination for discovering the world of European opera. far-reaching editorial content
A single, authoritative, accessible ‘go to’ online destination for discovering the world of European opera.
far-reaching editorial content live streams wide range of complete performances subtitled in at least six languages contextual material background (interviews, manuscripts,
photographs, etc.)
detailed historical information on European houses selected archives
Refresh and reinvent the art form of opera and its relationship
to the audience in the 21st century
Create a professional communication space: opera houses
with ARTE and EBU members on innovative recording practices and digital projects around opera productions
Build the world’s biggest opera online brand through a pan-
European marketing campaign – centrally devised and coordinated but delivered nationally and locally through the unique partnership of Europe-wide institutions, opera houses and public service broadcasters
Lead partner: Opera Europa Media partner: ARTE 15 opera companies, from different areas of Europe, with
different levels of expertise
A new opera production every month: Each production will be available for viewing
Sub-titles in at least six languages: English, French, German, Spanish, Italian, Polish – for every opera production
to navigate on the platform will be in English, French and German
heritage of opera in Europe
A space for each partner opera: in which to present its activities
professionals: to share information
used creatively to drive traffic to the platform
acknowledge the support of the projects’ founders
make the platform benefit from an already established audience
Rights: Find pan-European solutions to rights issues. Skills: Enhance members’ capacity to commission
Financial models: Help members to put in place new
Partnerships: Foster mutually beneficial
Dissemination: Encourage members to pool their digital
First Meeting of the AVDM Forum Thursday 12 - Friday 13 March 2015 Strasbourg, France Contact Luke O’Shaughnessy luke@opera-europa.org
A high profile Europe-wide launch is planned to coincide with
European Opera Days on 8 May 2015 with
A coordinated marketing campaign to launch the new brand: Opera
Europa Digital Platform
A public programme of opera house events throughout Europe The first European opera season online, live and on-demand, with a
global reach
La traviata at Teatro Real de Madrid Opera Europa spring conference in Madrid, 6-9 May 2015