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Opera Europa Digital Platform The whole world of opera free, live - PowerPoint PPT Presentation

Opera Europa Digital Platform The whole world of opera free, live and on demand A free website A single, authoritative, accessible go to online destination for discovering the world of European opera. far-reaching editorial content


  1. Opera Europa Digital Platform The whole world of opera free, live and on demand

  2. A free website A single, authoritative, accessible ‘go to’ online destination for discovering the world of European opera.  far-reaching editorial content  live streams  wide range of complete performances  subtitled in at least six languages  contextual material background (interviews, manuscripts, photographs, etc.)  detailed historical information on European houses  selected archives

  3. Creative vision  Refresh and reinvent the art form of opera and its relationship to the audience in the 21st century  Create a professional communication space : opera houses with ARTE and EBU members on innovative recording practices and digital projects around opera productions  Build the world’s biggest opera online brand through a pan - European marketing campaign – centrally devised and coordinated but delivered nationally and locally through the unique partnership of Europe-wide institutions, opera houses and public service broadcasters

  4. Partners  Lead partner: Opera Europa  Media partner: ARTE  15 opera companies, from different areas of Europe, with different levels of expertise

  5. The Opera Europa Digital Platform A new opera production every month :  Each production will be available for viewing on the platform for a period of 6 months Sub-titles in at least six languages :  English, French, German, Spanish, Italian, Polish – for every opera production Front page in three languages : the pages •  to navigate on the platform will be in English, French and German • Short-form contextual material : to show  opera from behind the scenes • Archive material : to illustrate the rich  heritage of opera in Europe

  6. A space for each partner opera : in  which to present its activities • A space for opera and broadcast  professionals : to share information • Links to social media : which will be  used creatively to drive traffic to the platform • Suitable recognition on each page : to  acknowledge the support of the projects’ founders • An entry point on ARTE Concert : to  make the platform benefit from an already established audience

  7. 15 opera companies

  8. Sitemap Sitemap

  9. Far reaching editorial content

  10. Full length operas

  11. Behind the scenes

  12. Calendar

  13. Professional development  Audio-Visual & Digital Media Forum

  14. Audio-visual & Digital Media forum  Rights: Find pan-European solutions to rights issues.  Skills: Enhance members’ capacity to commission and/or produce digital content.  Financial models: Help members to put in place new viable economic models.  Partnerships: Foster mutually beneficial relationships between members and broadcasters/other media operators.  Dissemination: Encourage members to pool their digital content on our platform and share the findings.

  15.  First Meeting of the AVDM Forum  Thursday 12 - Friday 13 March 2015  Strasbourg, France  Contact  Luke O’Shaughnessy  luke@opera-europa.org

  16. Content: editorial group  All content can be submitted  Review by editorial group twice a year  First meeting of the editorial group 7 January  Submit form by 22 December

  17. Launch: European Opera Days 2015 – Opera alive and online  A high profile Europe-wide launch is planned to coincide with European Opera Days on 8 May 2015 with  A coordinated marketing campaign to launch the new brand: Opera Europa Digital Platform  A public programme of opera house events throughout Europe  The first European opera season online, live and on-demand, with a global reach  La traviata at Teatro Real de Madrid  Opera Europa spring conference in Madrid, 6-9 May 2015

  18. What will your contribution be?

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