ONA Webinar: Updates on the 2020 Census & Effective - - PowerPoint PPT Presentation

June 30, 2020

ONA Webinar: Updates on the 2020 Census & Effective Get-out-the-Count (GOTC) Strategies

2020CENSUS.GOV

Jeff T. Behler Regional Director New York Regional Census Center

2020CENSUS.GOV

2020 Census Operational Adjustments Due to COVID-19

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Activity/Operation Original Schedule Proposed New Schedule Self-Response Phase

Online, phone, and mailed self- responses continue throughout the data collection process.

March 12-July 31, 2020 March 12-October 31, 2020 Nonresponse Follow-up (NRFU) May 13-July 31, 2020 August 11-October 31, 2020 Service Based Enumeration (SBE) March 30-April 1, 2020 September 22-September 24, 2020

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Residence Criteria

Where you usually live or stay as of April 1, 2020 People away from their usual residence

• n Census Day

Foreign citizens in the US People living outside

• f the US

People who live in more than one place Births and Deaths College Students

https://www.census.gov/c

• ntent/dam/Census/progr

ams- surveys/decennial/2020- census/2020-Census- Residence-Criteria.pdf 4

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Self-response rates are determined by households that have responded to the 2020 Census online, by mail, or by phone. The self-response rate map is an easy and interactive tool that allows communities to see how they are performing. Focused

• utreach can then be directed to areas that need improvement

in self-response rates.

2020 Census Response Rate Map

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Click HERE ---> Response Rate Map

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Response Rates update every business day at 3:00 pm.

See the numbers you need to know! ✓ National Level ✓ State Level ✓ County Level ✓ City or Town Level ✓ Congressional District ✓ Tribal Level ✓ Tract

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2020 Census Response Rate Map (National)

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View the Rankings

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Rankings Options

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Everyone can help their community grow their response rate numbers... knowledge is key.

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Share the Data

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Have Fun with the Response Rate Challenge!

Complete your 2020 Census and challenge other people and communities to do theirs!

Click HERE ---> Toolkit

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Click HERE ---> Video

2020 Census Response Rate Map

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Self-Response Rates as of 6/29/20

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Additional Mailing

Bilingual postcard mailed to non-responding households in MO/MB areas Reminder that enumerators will be visiting soon Census URL and toll-free telephone numbers to respond Scheduled for late July

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Mobile Questionnaire Assistance

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BEGINNING MQA SUPPORT IN LIMITED FASHION AWAITING FINAL HQ APPROVAL TO RE-LAUNCH REVISED VERSION OF MQA PROJECTED APPROVAL EARLY JULY

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Encouraging Response

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• Prioritize
• Be Visible
• Challenge Others
• Include a Blurb
• Go Digital
• Hold a Parade
• Call/Text Households
• Drop Off Flyers
• Write the Editor

https://www.census.gov/content/dam/Census/ library/factsheets/2020/dec/encouraging- response-during-covid.pdf

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Half-Pager

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facebook.com/uscensusbureau twitter.com/uscensusbureau youtube.com/user/uscensusbureau instagram.com/uscensusbureau

Connect With Us

www.2020census.gov

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Contact Us

Partnership Program

Phone: (212) 882-2130 Email: new.york.rcc.partnership@2020census.gov Website: https://www.census.gov/partners/2020.html

Suspect Fraud?

Website: https://2020census.gov/en/avoiding-fraud.html Phone: 1-844-330-2020

Data Dissemination Program

Email: census.askdata@census.gov Phone: 1-844-ASK-DATA Website: www.census.gov/data/training-workshops.html

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Updates on the 2020 Census & Effective GOTC Strategies for Historically Under-counted Communities

Why is the Census important?

• MONEY Census data is the basis of funding for many institutions,

programs and services our communities depend on.

• POWER Congressional seats are apportioned by population data

from the Census. States and municipalities also use the data to draw district lines.

• RESPECT Getting counted makes our communities visible,

particularly for communities who do not have access to the ballot box.

The Census in Context

• Overview: what is the Census?

○

A count of every person living in the United States as of 4/1/20.

i.

Every 10 years since 1790

○

The decennial census is done once every 10 years and is constitutionally mandated.

Census 2020: What You Will NOT Be Asked

• Citizenship status
• Immigration status
• Social Security number
• Permits or licensing of any

converted units on property

• Use of public benefits
• Criminal background or

convictions

• Bank account or payment

information

• Employment, income, or wealth

information

Census 2010 in New York State

HTC Map:

https://www.censushardtocountmaps2020.us/

Which populations are at risk of being undercounted?

Immigrants Mixed citizenship status households Households with limited English Black males Large families Households lacking internet access “Doubled-up” housing Muslim communities Renters Low-income Young parents Native communities People experiencing homelessness Children under 5

What barriers do immigrant communities face in completing the Census?

• Language access
• Housing Situations

○

Homelessness

• Undocumented/Non-Citizen Status
• Identit(ies) unrepresented by the Census Questionnaire
• Failure to understand that it applies to everyone
• Lack of trust in the government
• Potential for scams

Overview of Non-English Language Support

Overview of Non-English Language Support

1.

Internet Self-Response (ISR): 12 Non-English Languages

2.

Census Questionnaire Assistance: 12 Non-English Languages

3.

Language Guides (Video and Print) Language Glossaries Language Identification Card: 59 Non-English Languages

4.

Non-Census Bureau resources

a.

Language resources on our website

Language Support – Online at 2020Census.gov

LANGUAGE SUPPORT ONLINE, BY PHONE, BY MAIL, AS WELL AS ADVERTISING

12 languages (in addition to English):

• Spanish
• Chinese
• Vietnamese
• Korean
• Russian
• Arabic
• Tagalog
• Polish
• French
• Haitian Creole
• Portuguese
• Japanese

English plus these 12 languages cover 99%

• f all U.S. households.

99%

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Completing the Census with Language Support

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To view the 2020Census.gov landing page in any of the non-English 59 languages click here. Language Guides https://www.census.gov/programs-surveys/decennial- census/2020-census/planning-management/language- resources/language-guides.html

Overview of Non-English Language Support

Language Guides (Video and Print) Language Glossaries Language Identification Card Internet Self-Response Paper Questionnaire & Mailing Materials

59 Non-English Languages

Video and print language guides will be available online. Glossaries provide key terminology to bilingual staff. Language Identification Card expanded to 59 languages (50 in 2010). Language listed below are in order of need (top to bottom, left to right).

12 Non-English Languages

Respondents will be able to toggle between the languages within the instrument.

Spanish

Bilingual mailing materials and questionnaires will be sent to addresses in bilingual tracts. Mailings will include instructions

• n responding via Internet or

phone in 12 non-English languages.

Spanish Italian Khmer Tamil Croatian Chinese Farsi Nepali Navajo Bulgarian Vietnamese German Urdu Hungarian Twi Korean Armenian Romanian Hebrew Lithuanian Russian Hindi Telugu Malayalam Yoruba Arabic Ukrainian Burmese Swahili Czech Tagalog Bengali Punjabi Yiddish Igbo Polish Greek Lao Indonesian Marathi French Amharic Hmong Serbian Sinhala Haitian Creole Somali Albanian Tigrinya Slovak Portuguese Thai Turkish Ilocano American Sign Language Japanese Gujarati Bosnian Dutch Spanish Chinese Vietnamese Korean Russian Arabic Tagalog Polish French Haitian Creole Portuguese Japanese

Census Questionnaire Assistance

12 Non-English Languages

There is a separate phone number for each language. This information is included in the mailing materials. Spanish Chinese (Mandarin and Cantonese) Vietnamese Korean Russian Arabic Tagalog Polish French Haitian Creole Portuguese Japanese

During Nonresponse Followup enumerators use:

• A bilingual handheld

instrument (English/Spanish)

• Bilingual materials

(English/Spanish)

• Instructions to respond online
• r by phone in 12 non-English

languages

• Language Identification Card

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Non-Census Bureau in-language resources

• 1. GOTC Factsheets in 15 Asian languages:

www.CountUsIn2020.org/resources

• 2. Census Videos from the Endangered Language

Alliance

• 3. GOTC Palm Cards for All New Yorkers in 6 languages
• 4. APIA Census Explainer Video in 26 Asian and Pacific

Islander languages

Messaging for Housing

• Everyone living in your household should be counted including all

children and roommates.

• No individual’s information collected by the Census Bureau will be shared

with landlords and housing providers.

• If you think you were not counted by whomever filled out the Census for

your household you can fill it out for yourself online or on the phone.

• Don’t count the cat.

Undocumented/Non-citizen status messaging

• There is no citizenship question.
• There is no question related to immigration status.
• Census information is private and confidential and cannot be shared

with local, state and federal agencies for the purposes of immigration or law enforcement.

• The Census provides an opportunity to stand up for your community

even if you can’t vote.

Identities Not Captured by the Census Questionnaire

• The Census Questionnaire does not necessarily represent how we each

view ourselves.

• It does not always capture our race, ethnic, ability/disability, gender or

sexual orientation. What we say: It is still important to complete the Census. Without including our numbers, we won’t have the voice to advocate for inclusivity going forward.

Failure to understand that it applies to everyone

• Everyone counts. The 2020 Census counts everyone living in

the country, including non-citizens!

○

This includes young children and newborn babies

• Whether or not you are registered to vote
• Whether or not you have a green card/visa
• Whether or not you receive public assistance
• Even if the government has your information from other

places this is an independent operation.

○

In other words: Even if you are “in the system” this is a separate counting effort.

Counting Farmworkers in the 2020 Census

• There are about 3 million farmworkers in the United States.
• If a farmworker was living in a community on April 1, 2020, and

that is their usual residence, meaning that it is the place where they live and sleep most of the time, they should be counted at their address in that community.

• Nationally, about 15% of farmworkers live in employer-

sponsored housing. In these situations, the employer may be directly responsible for counting farmworkers. Workers’ group living quarters are typically counted through the Group Quarters Enumeration process.

Why are Farmworkers Undercounted?

• Fear and mistrust: many farmworkers are immigrants and may

distrust governmental authorities.

• Unconventional housing arrangements: temporary,

unconventional, or crowded housing arrangements are common among farmworkers.

• Language barriers
• Literacy barriers
• Mobility: About 15-20% of farmworkers are migrant farmworkers.

These individuals are highly mobile, which may lead to confusion about whether or where to fill out the decennial census.

Census Safety and Protection The law prevents the Census Bureau from sharing your individual information with law enforcement and immigration enforcement (or anyone)! Your answers cannot be used to impact your eligibility for government

• benefits. Your answers are only used to create statistics about our country.

The Census Bureau is bound by Title 13 of the U.S. Code to protect your personal information and keep it strictly confidential. That’s every answer, to every question.

The MALDEF Pledge and Confidentiality MALDEF and The Leadership Conference Education Fund have developed a census confidentiality protection pledge in an effort to boost confidence among hard-to-count populations that Census data will remain confidential even if the current administration cannot be trusted to follow strong existing law on confidentiality. Link to pledge: https://www.maldef.org/wp-content/uploads/2020/03/Final-Final-

CensusPledge-03.27.20.pdf

Potential for Scams The Census will NEVER ask for:

• Your Social Security number
• Your bank account or credit card numbers
• Money or donations.

○

In addition, the Census Bureau will not contact you on behalf

• f a political party.
• If you suspect fraud, call 800-923-8282 to speak with a local

Census Bureau representative. If it is determined that the visitor who came to your door does not work for the Census Bureau, contact your local police department.

Census Outreach & Messaging Throughout the COVID-19 Pandemic

Messaging in the Time of COVID-19

• It’s times like these that Census data is essential for the funding of hospitals & health services,

planning for emergency response, and emergency services at the local and federal level.

• By now, many households have received an invitation in the mail to complete the census. This was

planned and continued uninterrupted by the coronavirus.

• Public health and safety is absolutely critical at this moment of uncertainty.
• The good news is that the 2020 Census is prepared for social distancing! Because it has never

been easier to respond, whether online, over the phone, or by mail—all without having to meet a census taker.

Messaging in the Time of COVID-19

• At this time when it can seem hard to find ways to help our city, there is one very important thing we

can do for our future together – and it can be easily done from the comfort of one’s home.

• The Census is how we get the foundational data that public health experts use to plan for and

manage situations like COVID-19.

• Now More Than Ever, 10 Minutes, 10 Years. Complete Census 2020
• The census website my2020Census.gov is also live and can accept your response (in English and

12 non English languages by calling phone questionnaire assistance).

• Right now, our priority is clear: Making sure that as many people as possible complete the census
• nline, by phone, or by mail. It has never been easier to self-report.

Outreach During COVID-19

• What does outreach look like at this time?
• How can our community outreach efforts continue

to be effective beyond in-person actions?

○

Digital outreach - social media

○

Telecommunications

○

“Old-school” organizing

Covid-19 Census Outreach Ideas

• Census Ambassador Trainings
• Protests/Rallies/Marches
• WhatsApp groups

○

https://www1.nyc.gov/site/census/get-involved/join-

• ur-whatsapp-groups.page
• Phone/text-banking and trainings

Census Visibility

• Visibility:

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Postering

○

What is needed to poster/flyer? (we will be sending a survey)

• Food banks:

○

Marrying Census messaging to other service distribution

○

Including Census literature at distribution sites

○

Walking the line centralized in NYC through NYC Census

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What can we do outside NYC to help these efforts

Additional Outreach Methods

• Events around NYS and NYC

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Identify non-Census (virtual and in person) events for HTCs as demographic group and geographic area

○

People to make a Census pitch

• Census Caravan (how to caravan)!

Become a Census Ambassador!

1.

Anyone can be a Census ambassador!

2.

Engage your own personal network and make sure they have filled out the Census

a.

Ideas of who to engage:

i.

Friends

ii.

Family

• iii. Neighbors
• iv. Coworkers

From Your Home/Neighborhood

• Reach out to your building or housing association about

connecting on Census

○

Write letters or emails

• Hang up posters in your building, elevator, or in your

window

• Reach out to your neighbors and make sure they’ve seen

the Census mailings

• Neighborhood newsletters, email listservs - think about

what methods of communication your area uses -- include a Census blurb

• Think about writing an op-ed or letter to the editor

From your Workplace/University

• If you use a work/school email address, put a Census message/link in

your email signature

• Make sure all of your co-workers/classmates know about the Census

and make sure they’ve completed it

• Once they complete, plan a Census Completion Happy Hour! Celebrate

the 100% response rate!

• Think about who you communicate with outside of your organization -

clients, customers, etc, or your networks within your university (clubs, student government, other classes, sports teams, student groups, etc.)

From your Wider Community

• What comes to mind when you think of the word community?

○

Are you involved in a faith group (mosque, church, synagogue, etc.)

○

Are you involved in local organizations outside of work?

○

Do any of your schools have alumni associations?

○

Do you belong to other political groups or movements?

From your Computer/Phone: Engaging Digitally

• Engaging in the digital space

○

Social media network - what social media platforms do you use frequently?

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Sharing Census messaging and talking points

• n Twitter, Instagram, Facebook, Snapchat,

TikTok, etc.

Sharing Online Messages

• Share Census messages online

○

Participate in social media campaigns - Black Census Week, #WhyICensus

○

#OurTimeToCount

○

WeCount

• Who are the social media influencers in your network?
• Facebook Profile Photo filters

○

https://newyorkcounts2020.org/census-2020-facebook-profile-picture-filter/

Influencers in your Network

• Firstly, who is an influencer?

○

An influencer can be any trusted voice in a community - on or

• ffline. Often, we think of celebrities, athletes, actors and

musicians as influencers because they have a large reach and carry name recognition. But, sometimes our friends who always have great social media posts, community leaders, faith leaders, local leaders are also influencers. An influencer has both earned the trust of their community and has an authentic voice and can share a message that resonates with people and persuades them to take action. → Think about the influencers you follow on social media - do you know any

• f them personally, or feel comfortable reaching out to them by direct

message?

Influencers in your Network: 10-minute demonstration

• If you know of an influencer who would be willing, talk to them about

doing a 10-minute presentation of a skill or demonstration. Anything from making a cocktail to an omelet or anything in between!

• In this toolkit learn how to engage influencers (big and small) in your

network on how they can create a sense of much needed companionship during this time of physical distancing and educating our communities on the importance of the 2020 Census and how to respond.

Volunteering in the Digital Organizing Space

• NYC Census and other CBO organizations provide volunteer
• pportunities for phone and text-banking. If you have spare time at

home, consider getting involved!

• Join a virtual phone-banking party

○

NYCounts2020 and partners are hosting weekly phone banks across New York State. Sign up to get involved to help GOTC in NYS!

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https://www.mobilize.us/civilrights/

Census Education: Printed Materials

• Which businesses are you visiting at this time? Would you feel

comfortable approaching them about Census materials?

• Think about the places you frequent - grocery store, laundromat, etc. -

and see if they are willing to work with you on getting out Census flyers and materials!

• Consider hanging posters or dropping off census education materials for

folks to pick up during a visit.

Business Examples Grocery stores & bodega, check cashing, Pharmacies, Laundromats, gas stations (particularly outside NYC), places of worship if operating, food pick- up locations, clinics/hospitals, mechanic/auto parts stores, Banks, Elder care, Liquor stores, Utilities, Transportation hubs, Take-out restaurants/bars, Hardware and building material stores, Childcare, Animal hospitals

Questions about the Census? Call these Hotlines!

We are in this together.

YOU CENSUS ME

Thank you! Questions?

Meeta Anand manand@nyic.org