Nutrition informatics - data challenges and opportunities in FrieslandCampina Jan Geurts, ELIXIR Innovation & SME forum, March 19 th 2015
19,000 ambitious member farmers are the owners of FrieslandCampina
We have a long history Nine farmers Six farmers Founding of Friesche Vlag, Founding of Merger of Coberco, Acquisition Friesland take over a founded the CCF in Dutch Baby and Coberco in Friesland Dairy Foods, of Nutricia Foods cheese factory in first dairy Leeuwarden Bonnet Rouge Zutphen De Zuid-Oost-Hoek and Dairy & receives Royal the Dutch co-operative are registered Twee Provinciën Drinks designation Wieringerwaard for international Group on its 125th markets anniversary Acquisition of Alaska Milk Corporation Philippines Acquisition of Zijerveld en Veldhuyzen B.V. and G. den Hollander Holding B.V. Acquisition of IDB Belgium Founding Campina Melkunie Founding of Founding of Campina brand DMV Campina Acquisition International launch of the first dairy the De Meijerij introduced and Melkunie of Sudmilch formation of inter- 3 co-operatives Veghel / De Holland (Heilbronn) national Campina Melkindustrie introduced brand and co-operative Veghel
Every day we nourish millions of consumers around the world This image cannot currently be displayed.
With our brands Consumer Foodservice Ingredients Campina NoyNoy Puddis Valess Debic Campina DOMO Landliebe Chocomel FrisianFlag CoolBest Hollandia CoolBest DMV Rainbow Milli Peak Friso Campina Professioneel Nutroma Kievit Friesche Vlag Vifit Fruttis Completa Chocomel Taksi Creamy Creation Napolact Alaska Mona Botergoud Fristi Frico Nutrifeed Dutch Lady Foremost DubbelFrisss Milner Extran DFE Pharma Fristi Optimel Frico Vifit DubbelFrisss Milner Yazoo Appelsientje Optimel
Using milk as a healthy basis ● Milk is a natural source of nutrition and provides nutrients for a healthy lifestyle ● Milk contains essential nutrients such as proteins, fats, vitamins B2 and B12 and minerals such as calcium ● Milk is suited to contribute to the right balance in all types of diet
Key figures 2013 11.4 billion 21.186 This image cannot currently be displayed. euro revenue employees Export to over Facilities in 30 This image cannot currently be displayed. 100 countries countries 19,244 Every day Millions This image cannot currently be displayed. member dairy farmers own the Company of consumers
In order to valorize milk Profitability The objective of a business with no member milk is to generate profit above our EBIT hurdle Member milk usage The objective of our member milk intense businesses is to valorise milk at positive EBIT margins
And a clear strategy: route2020 To create the most successful, professional and attractive dairy company for its member dairy farmers, employees, customers Am bition and consumers and for society by providing people around the world with essential nutrients from dairy products during every phase of their lives Grow th categories Dairy- Infant Branded Strongholds Food- Basic based nutrition cheese & geographic service products beverages (B2B, B2C) expansion in Europe Respond to needs Growth & Daily Health & Functionality development nutrition wellness Capabilities Talent Milk Innovation Business model management valorisation & cost focus Foundation Goodness Chain Sustainable dairy The way we of dairy advantages farming & Work & safety business operations
Innovation Centre Wageningen
Innovation at FrieslandCampina ● 320 R&D employees ● 450 workstations ● Pilot plant (2,500 m 2 ) ● Laboratories and taste testing ● Experience center, innovation kitchen and bakery ● State-of-the-art and sustainable building: BREEAM certified
Data within FrieslandCampina
FrieslandCampina Data sources SAP (finance, factory, procurement, recipe management, “milk web” (farm, milk composition & quality), …) Microsoft Office and SharePoint ±1600 Corporate applications Knowledge management infrastructure R&D Bioinformatics infrastructure
Data within FrieslandCampina Data Size Bio-IT Summit (SAP) ONE R&D Portal (SharePoint) Data heterogeneity
15
Scope of project Summit I n scope Sales & distribution, finance • Production and Detailed Scheduling, Warehouse management, Plant maintenance, • Quality management Procurement (including SmartBuy for non-product related procurement) • Demand planning, supply network planning (Sales & Operations Planning on opco • level) Sales & Operations Planning on Enterprise level • Business Warehouse (including standard reporting and queries) • Current Opco scope / user group • Out of scope
Knowledge management within FC R&D
From 56 to way of working To empower the R&D community to use knowledge efficiently and effectively
Openness vs Confidentiality Knowledge sharing within R&D before and after ONE Shared know ledge Tip of iceberg visible Confidential Simply not Secret shared
R&D knowledge sharing environment to capture and reuse our information and documents
The heart of knowledge management Overarching Experim ental know ledge results Your experiments built into Your part in our Your publication brought to Your gateway to our our data collection our attention collaboration collective dairy knowledge The place where The place where all The library where all (end) The place where scattered measurements, observations project/collaboration reports are collected knowledge is integrated, and analyses from e.g. lab, documents are stored summarized, pilot plant, factory and completed with new simulation experiments are findings and made collected accessible to the FC R&D community Data Know ledge
interfaces directly with FC’s bioinformatics infrastructure
Worldwide 1.500.000 reseachers are active in for our company relevant research domains External partners FrieslandCampina Bridging 23 Filter company-relevant information
I nnovation cycle Develop- Develop- Transfer to I deation Exploration Follow - up 0 1 2 3 4 5 6 m ent CR m ent OpCo factory I dea Concept Project Product Launch € customer intimacy Better claim support through state-of-the-art overview of all relevant developments, internal as well as external R&D phase shortening: shorter time-to-market Development of novel Product concepts
The bioinformatics infrastructure: ODIN as central hub
All (milk) ingredients are captured and described in detail in our bioinformatics computer infrastructure
ODIN gives access to nutritional information…
…vitamin B12 in more detail
…biochemical pathways
…information about bacteria used for fermentation …and much more
Connecting data to the business Some examples
Example 1:LEAP2 – commercial application of bioinformatics
Infant nutrition development
bioinform atics
Development of a ß-lactoglobulin free IFT product faster and better Bioinformatics assisted, fast development
Example 2: fermentation 2.0
The RPE approach enables new design of starter cultures for Novel, predicted by RPE dairy fermentation
Acknowledgements Ellen van Leusen Christel Timmer Thijs Guldemond Andre Groeneveld Ruud Schoemaker Urszula Kudla Rolf Bos Jan Geurts Dr. Hilmar Ilgenfritz Dr. Sascha Losko Dr. Klaus Heumann
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