The Changing State of WV The Changing State of WV Nutrition - - PDF document

5/9/2009 1

The Changing State of WV The Changing State of WV Nutrition Programs Nutrition Programs

May 2009 May 2009

Misty Buchanan W V Nutrition Netw ork Coordinator W V Fam ily Nutrition Program

Obesity Epidemic Obesity Epidemic – – What is being done? What is being done?

 Federal Programs  Federal Programs  State Programs  Working together!

5/9/2009 2

Federal Nutrition Resources Federal Nutrition Resources

 Federal Resources:

 WIC  SNAP Ed. (Formerly Food Stamp Program)  Office of Child Nutrition (DoE)

( )

 CACFP (Commodities)

State/ Local Resources State/ Local Resources

 Food Banks  Bureau for Senior Services  Bureau for Senior Services  Retailers Association  Higher Education  Local Health Departments  Farmer’s Markets (Dept. of Ag.)  American Dairy Association  And many others!

5/9/2009 3

How do we work How do we work together?

What is the WV What is the WV Nutrition Network? Nutrition Network?

 Mission: The West Virginia Nutrition  Mission: The West Virginia Nutrition

Network promotes healthy lifestyles through collaborative partnerships and social marketing efforts in order to improve eating habits and increase physical activity levels of all West physical activity levels of all West Virginians.

5/9/2009 4

WV Nutrition Network WV Nutrition Network

WIC

American Dairy

Nutrition Network

SNAP State

• Dept. of

Ag. WVU Extension State Retail Assoc. Office of Child Nutrition

Dairy

Associati

• n

WV State Local Health Depts. Food Banks Senior Services

Developing the Developing the WV Nutrition Network WV Nutrition Network

 Find a niche that would allow the Network to grow

without competing or duplicating existing efforts. without competing or duplicating existing efforts.

 Direct delivery interventions were plentiful.

 Find ways to address existing needs in a more

effective manner

 Needs assessment noted that marketing and media

efforts were limited.

 Applied the Social-Ecological Model

 A framework to examine the multiple effects and

interrelatedness of social elements in an environment

5/9/2009 5

WV Nutrition Network WV Nutrition Network

 Objectives:

 Encourage Collaboration among local and  Encourage Collaboration among local and

statewide organizations

 Share Resources  Avoid Duplication of Effort  Find the WIN-WIN (doing more with the same –

not less)  Encourage behavior change through

Social Marketing

Social Marketing Strategies Social Marketing Strategies

 What is Social Marketing?



Social marketing is a disciplined, audience focused, research-based g p , , process to plan, develop, implement, and assess interventions designed to influence the voluntary behavior change of target audiences in order to improve their personal welfare and/ or that of their society.

Alan Andreasen, PH.D., Georgetown University

 Social marketing can be thought about as a:



Systematic and strategic planning process.



Social or behavior change strategy. d f dd bl



Mindset for addressing problems.



Total package of strategies carefully chosen based on characteristics of the target audience.

5/9/2009 6

Social Marketing (Examples) Social Marketing (Examples)

 Media Outlets:

 Billboards  PSA’s

P id R di Ad ti i

 Paid Radio Advertising  Newspaper Articles (and Ads.)  Media Coverage for spotlight events (TV, Radio, &

Newspaper)

5/9/2009 7

Social Marketing (Examples) Social Marketing (Examples)

 Promotional Events:

 Silver-Haired Legislature (Bureau for Senior Services)  Walk-It Up Events (Kanawha/ Charleston Health Dept.)  Week of the Uninsured (Health Right)  Berkeley County Schools (WVU Extension Service)  WV State Fair (WVU Extension Service)  Retail Events (Wal-Mart, Kroger, and Foodland)

5/9/2009 8

5/9/2009 9

5/9/2009 10

5/9/2009 11

How do you get involved? How do you get involved?

 For more information on the WV

Nutrition Network, visit www.wvnutrition.org.

 Contact Misty Buchanan at

Misty Buchanan@mail wvu edu or Misty.Buchanan@mail.wvu.edu or 304/ 720-9871.

 For more information on Social

Marketing, visit http: / / www.cdc.gov/ nccdphp/ dnpa/ so cialmarketing/ index.htm