Not The Shiny Object Cathy Polinsky VP of Engineering /in/polinsky - - PowerPoint PPT Presentation

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Not The Shiny Object Cathy Polinsky VP of Engineering /in/polinsky - - PowerPoint PPT Presentation

Not The Shiny Object Cathy Polinsky VP of Engineering /in/polinsky @CathySFDC How Can You Be Strategic In a Fast Moving World? How Do You Know When to Walk Away From a $100K Deal? How Can You Avoid The Shiny Object Syndrome?


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Not The Shiny Object

​ Cathy Polinsky ​ VP of Engineering ​ /in/polinsky ​ @CathySFDC

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How Can You Be Strategic In a Fast Moving World?

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How Do You Know When to Walk Away From a $100K Deal?

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How Can You Avoid The Shiny Object Syndrome?

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Salesforce’s First V2MOM

​ 1999

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When We Write It Down, We Make It Happen

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What Do You Want?

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What Is Important?

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How Do You Get It?

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What Might Stand In Your Way?

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How Will You Know When You’ve Succeeded?

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Creating Your Plan

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Creating a Good Plan Takes Time

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Involving the Team Creates a Better Plan as well as a Buy-In

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Start at the Top and Work Your Way Down

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Every Level and Every Individual of the Company

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Creating Alignment

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All Methods are Prioritized

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Every Plan is Published to the WHOLE Company for Transparency

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Each V2MOM Is Alignment With Its Parent’s

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Salesforce’s First V2MOM

​ 1999

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Engineering Values: Fast Simple Right the First Time

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Peers Review Each Other’s Plans and Raise Alignment Issues

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When We Write It Down, We Make It Happen

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Just As Important To Know What Not To Focus On

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Empowering Individuals

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Clear Vision Empowers Team

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Top-down Alignment Leads to Bottom-up Solutions

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When vision and goals are clear, you empower the team to make their own decisions

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“I don’t know. You’ll Figure It Out”

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Strategic Plans for Engineers

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Prioritize Initiatives Not Stories

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Mix of Org Initiatives and Career Goals

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Prioritize Behaviors Important to Your Culture and Long term Success

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Customer Engagement Continuous Learning Innovation Knowledge Sharing Foundation Open Source Recruiting

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You control your own time

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You control your own time

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Checking In With Your Plan

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Set a Regular Cadence for Checking In With Your Plan

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Update Metrics to Make Sure You Are On Track For Success

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Making a Strategic Plan Doesn’t Mean You Can’t Be Adaptive

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Review the data. If plan no longer makes sense, change it!

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But… Make sure that $100K deal isn’t taking you away from your $100M plan

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Thank you Thank you