SLIDE 1 Not The Shiny Object
Cathy Polinsky VP of Engineering /in/polinsky @CathySFDC
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How Can You Be Strategic In a Fast Moving World?
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How Do You Know When to Walk Away From a $100K Deal?
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How Can You Avoid The Shiny Object Syndrome?
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SLIDE 6 Salesforce’s First V2MOM
1999
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When We Write It Down, We Make It Happen
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What Do You Want?
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What Is Important?
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How Do You Get It?
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What Might Stand In Your Way?
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How Will You Know When You’ve Succeeded?
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Creating Your Plan
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Creating a Good Plan Takes Time
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Involving the Team Creates a Better Plan as well as a Buy-In
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Start at the Top and Work Your Way Down
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Every Level and Every Individual of the Company
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Creating Alignment
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All Methods are Prioritized
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Every Plan is Published to the WHOLE Company for Transparency
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Each V2MOM Is Alignment With Its Parent’s
SLIDE 23 Salesforce’s First V2MOM
1999
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Engineering Values: Fast Simple Right the First Time
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Peers Review Each Other’s Plans and Raise Alignment Issues
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When We Write It Down, We Make It Happen
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Just As Important To Know What Not To Focus On
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Empowering Individuals
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Clear Vision Empowers Team
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Top-down Alignment Leads to Bottom-up Solutions
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When vision and goals are clear, you empower the team to make their own decisions
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“I don’t know. You’ll Figure It Out”
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Strategic Plans for Engineers
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Prioritize Initiatives Not Stories
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Mix of Org Initiatives and Career Goals
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Prioritize Behaviors Important to Your Culture and Long term Success
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Customer Engagement Continuous Learning Innovation Knowledge Sharing Foundation Open Source Recruiting
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You control your own time
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You control your own time
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Checking In With Your Plan
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Set a Regular Cadence for Checking In With Your Plan
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Update Metrics to Make Sure You Are On Track For Success
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Making a Strategic Plan Doesn’t Mean You Can’t Be Adaptive
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Review the data. If plan no longer makes sense, change it!
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But… Make sure that $100K deal isn’t taking you away from your $100M plan
SLIDE 46 Thank you Thank you