NORMATIVE INTELLIGENCE, SOCIAL NORM MINING, AND THE LIKE ? Dr. - - PowerPoint PPT Presentation

National College of Ireland, School of Computing

www.ncirl.ie

NORMATIVE INTELLIGENCE, SOCIAL NORM MINING, AND THE LIKE…?

• Dr. Simon Caton

Social Data Analytics: A Social Observatory

… Quantitative Analysis

Text Analytics Social Network Analysis Community Indicators Simulation First and Second Order Observations

Qualitative Analysis Data Acquisition Mixed Method Analysis Interpretation Social Adapters Models

(Political) Discourse Community Governance Normative Models …

Cleaning & Feature Extraction

01/04/15 NorMAS 2015 2

How do politicians use Facebook? Study on 187 German Federal Politicians

55k posts (2M words), 230k comments (6.5M words), 1.5M likes I (re)present me, not my party We’re treated equally I tell the truth Facebook: no dirty campaigns We’re going to lose L We’re most positive about the majority party

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How do students act under pressure?

§ Exams, start of the semester, significant events? § ~140 FB pages somehow related to KIT

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Interaction paths

Online Psychometrics: digital self via Facebook status updates

Openness Conscientiousness Extraversion Agreeableness Neuroticism +

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• Sports

Feelings Religion Fillers Inhibition Friends Friends Inhibition Religion Fillers Religion Religion Friends TV Sports Death Friends Music TV Down TV Fillers Inhibition Inhibition TV Music Music

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§ We can also build on top of these methods to identify a person’s or group’s propensity towards self-representation, deception, and authorship § But if also include subject and domain specific information and vernacular information:

§ we should be able to also capture promises, statements, behaviour patterns [add your own ideas here]

What we can do now

§ We can:

§ extract an online virtual community § all its interactions § analyse them § construct some model(s) about that community § on the basis of some notion of key focal points § to answer some question(s)

§ This can also be done combining data from multiple sources § Typically this approach relies on the postulation and evaluation of a series of hypotheses and research questions

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Can we ask the right questions to mine norms using this kind of approach? Can we infer intelligence w.r.t. to community norms, their adherence, perhaps accountability aspects, … ? [add your question here]