NEW SITE Enhanced impressions Optimized for SEO/SEM Expanded - - PowerPoint PPT Presentation

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NEW SITE Enhanced impressions Optimized for SEO/SEM Expanded - - PowerPoint PPT Presentation

NEW SITE Enhanced impressions Optimized for SEO/SEM Expanded promotional opportunities Targeted audience communication Can current and potential clients find YOU without real direction? Client Client YOU Client Client Create


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SLIDE 1

NEW SITE

  • Enhanced impressions
  • Optimized for SEO/SEM
  • Expanded promotional
  • pportunities
  • Targeted audience

communication

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SLIDE 2

YOU

Client Client Client Client

Can current and potential clients find YOU without real direction?

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SLIDE 3

Client with Machining need

Client with Tooling and Tool holding need

Client with Software & Systems need

Client with Measurements & Inspection need

YOU

Create effective & efficient communications by aligning your solutions to your specific client needs!

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SLIDE 4

THE ENHANCED METALMECANICA.COM…

…Charts a clear way for potential BUYERS to find YOU, by

  • ffering NEW

navigational features that enable the selection of the specific content and solutions they seek!

  • Articles
  • Industry news
  • Product news
  • Commercial information
  • Showrooms
  • Tradeshows
  • Associations
  • Search by Suppliers
  • Search by Products

NAVIGATION BY CONTENT AREAS

#1 NAVIGATION BY SPECIFIC SOLUTION #2

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SLIDE 5

…Allows potential BUYERS to procure the specific information they need, by segmenting the site’s content into 11 TOP industrial processes and markets

  • (CA-1) Machining
  • (CA-2) Tooling and Tool Holding
  • (CA-3) Software & Systems
  • (CA-4) Measurements & Inspection
  • (CA-5) Industry Facts
  • (CA-6) Five-Axis Machining
  • (CA-7) Multitasking Machining
  • (CA-8) Turning/Milling
  • (CA-9) Grinding
  • (CA-10) Forming & Fabricating
  • (CA-11) Vertical Industry Trends

#1

NAVIGATION BY CONTENT AREAS

THE ENHANCED METALMECANICA.COM…

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SLIDE 6

…Allows potential BUYERS to specify and contact the specific solutions they seek, by segmenting Suppliers and Products into 19 TOP Product Categories

  • (TAX-1) Machining Centers, Milling and Boring Machines
  • (TAX-2) Turning Machines (Lathes) and Turning Centers
  • (TAX-3) Broaching and Shaping Machines
  • (TAX-4) Honing, Lapping and Super-Finishing Machines
  • (TAX-5) Gear Cutting, Forming and Finishing Machines
  • (TAX-6) Drilling and Tapping Machines
  • (TAX-7) Transfer Machines
  • (TAX-8) Electrical Discharge Machines (EDM) and Equipment
  • (TAX-9) Grinding Machines
  • (TAX-10) Thread Producing and Profile Rolling Machines
  • (TAX-11) Sawing and Cut-Off Machines
  • (TAX-12) Manufacturing Cells and Systems
  • (TAX-13) Cutting Tools and Related Products
  • (TAX-14) Workholding Devices
  • (TAX-15) Other Accessories and Machine Tool Related Products
  • (TAX-16) Forming and Fabricating Machine Tools
  • (TAX-17) Other Machine Tools and Equipment
  • (TAX-18) Metalworking Materials
  • (TAX-19) Software and Services

NAVIGATION BY PRODUCT CATEGORIES

#2

THE ENHANCED METALMECANICA.COM…

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SLIDE 7

(CA-1) Machining (CA-2) Tooling and Tool Holding (CA-3) Software & Systems (CA-4) Measurements & Inspection (CA-5) Industry Facts (CA-6) Five-Axis Machining (CA-7) Multitasking Machining (CA-8) Turning/Milling (CA-9) Grinding (CA-10) Forming & Fabricating (CA-11) Vertical Industry Trends

TAX-1) Machining Centers, Milling and Boring Machines (TAX-2) Turning Machines (Lathes) and Turning Centers (TAX-3) Broaching and Shaping Machines (TAX-4) Honing, Lapping and Super-Finishing Machines (TAX-5) Gear Cutting, Forming and Finishing Machines (TAX-6) Drilling and Tapping Machines (TAX-7) Transfer Machines (TAX-8) Electrical Discharge Machines (EDM) and Equipment (TAX-9) Grinding Machines (TAX-10) Thread Producing and Profile Rolling Machines (TAX-11) Sawing and Cut-Off Machines (TAX-12) Manufacturing Cells and Systems (TAX-13) Cutting Tools and Related Products (TAX-14) Workholding Devices (TAX-15) Other Accessories and Machine Tool Related Products (TAX-16) Forming and Fabricating Machine Tools (TAX-17) Other Machine Tools and Equipment (TAX-18) Metalworking Materials (TAX-19) Software and Services

…Targets your communications, resulting in higher ROI!

CONTENT AREAS PRODUCT CATEGORIES

  • Enjoy a PROMINENT presence throughout the navigational experience of the selected

CONTENT AREAS and/or PRODUCT CATEGORIES

  • Share these limited Sponsorship Opportunities with only a few other semi-exclusive sponsors

Own the navigation space of interest to your company, and…

THE ENHANCED METALMECANICA.COM…

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SLIDE 8

…Aligns your commercial messages with the specific needs of current and potential clients, increasing the efficiency & effectiveness of your sales and marketing programs, and your ROI!

THE ENHANCED METALMECANICA.COM…

Our New Value Offer:

  • Content Area & Product Category Sponsorships:
  • Prominent Banners (limited to 3 sponsors)
  • Top 5 Standard Banners (limited to 3 sponsors per banner slot)
  • Run-of-Site and other Non-Content Related Sponsorships:
  • Headline Banners (run-of-site / max 10 advertisers rotating throughout the site)
  • Prominent banners home of Supplier &Product Sections, and intermediate Search Results (limited to 3 spon.)
  • Standard Banners (run-of-site) max 5 advertisers rotating in 5 spots for up to 25 total sponsors)
  • Showrooms (unlimited participation)
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SLIDE 9

RENEWED ONLINE VALUE OFFER

Navigation by content area Site navigation by

Content Area:

Semi-exclusive sponsorships to promote directly to your specific target audiences! Prominent Banner Sponsorships

Limited to 3 Sponsors per Content Area

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SLIDE 10

The Content Area

Sponsorships

remain throughout all subpages of the section for maximum visibility and ROI!

Prominent Banners (limited to 3 sponsors each) Top 5 Standard Banners

(up to 3 Sponsors x banner spot x Content Area for max 15)

RENEWED ONLINE VALUE OFFER

Navigation by content area

Inicio > Mecanizado

Mecanizado

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SLIDE 11

RENEWED ONLINE VALUE OFFER

Navigation by product category Buyer’s Guide

semi-exclusive sponsorships: Promote in your key product categories and communicate directly to your core target audiences!

Prominent Banners

(limited to 3 Sponsors)

Top 5 Standard Banners

(up to 3 Sponsors x banner spot x Content Area for max 15)

Inicio > Proveedores > Centros de mecanizado, fresadoras y mandrinadoras

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SLIDE 12

RENEWED ONLINE VALUE OFFER

Navigation by product category

The new Product Section allows visitors to search by product, including photos and specs, making the Supplier search experience richer and more effective!

Prominent Banners

(limited to 3 sponsors each)

Top 5 Standard Banners:

(up to 3 Sponsors x banner spot x Content Area for max 15) As a value added, all products listed in a Showroom will be featured in this section with SEO optimization in Spanish for maximum visibility and higher ROI!

Inicio > Productos > Herramientas de Corte y Productos Relacionados

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SLIDE 13

RENEWED ONLINE VALUE OFFER

Showrooms

Permanent presence of the Solicit More Information button to facilitate multiple product requests in a single RFI!

Improved Showrooms with

  • ptimized SEO/SEM per featured

product and higher visibility throughout the site for greater exposure and lead generation!

Available Benefits:

  • Logo; product catalog of up-to 30 references w/videos,

photos and specs per product

  • Listing of all Editorial Products News featured on the site
  • Listing of all products in the new Product Section of the

site, classified by taxonomy, for added Search benefits

  • Application of editorial SEO strategies in Spanish for

maximum visibility of Products in external Search Engines

  • Preferential search results throughout the site
  • Headline Banner within the Showroom
  • Standard Banner rotating in up to 3 product categories,

within the Supplier & Product sections of the site

  • Listing of all Latin American Sales Network with needed

contact information for direct contact between local buyers and local sales. All RFIs will be copied to Latam Manager for proper follow-up.

Inicio > Proveedores > Showrooms > Kennametal

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SLIDE 14

Exploiting synergies for higher exposure & ROI in Latin America

Strong SEO/SEM

  • ptimization in Spanish via

Metalmecanica.com guarantees higher results in Search Engines Prominent presence in Metalmecanica.com guarantees exposure among qualified and loyal users of

  • ur multimedia platform:

Print & Online magazine subscribers, Newsletters, and E-mail promotion registered users!

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SLIDE 15

 Top-quality vertical Spanish content, tailored to the specific needs of a Pan-Latin American audience for a wider & more efficient reach  A unique content-specific navigation, matched with equally targeted promotional

  • pportunities for deeper exposure & higher ROI

 A renowned tracking system for trusted & reliable ROI measurement*  An enhanced and targeted Web Portal, backed by the leading and only pan-regional BPA audited Print media covering 20-countries in Latin America: METALMECANICA  And the backing of Carvajal Group, a 109-year old multinational corporation servicing 16-countries worldwide

* Stats provided on demand by Omniture

An overall online value offer no other metalworking industry publisher can match in Latin America:

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SLIDE 16

THANK YOU!

FOR ADDITIONAL INFORMATION CONTACT YOUR SALES REP AT :

WWW.METALMECANICA.COM/MEDIAKIT/SALES_REPS

FOR A TEST DRIVE VISIT: WWW.METALMECANICA.COM